Covid-19 has hugely affected the modes of interaction between physicians and pharma Sales Force. As of February 2021, most pharma companies in India re-started their F2F visits even though most corporate hospitals have restricted access to salesforce What is keeping most CEOs awake – How to respond to customer expectations and adjust the content and format accordingly. How to track complexities of implementation of a new model into marketing & sales teams. Many research reports have indicated that a hybrid (mixed model) that includes face to face and digital interactions are favoured by most respondent Physicians. The other challenge is the need to change the outdated traditional digital model, which is overused and creates digital noise into an innovative interactive model. Register Now: https://lnkd.in/gmJK8et