DigiStorm 2018 brings together the best of Indian Pharma business leaders to share their insights & perspectives. Pharmaceutical companies have been increasing their engagement with the digital world slowly and cautiously. But the industry has now reached a tipping point: it has to put an end to hiding behind the challenges of engaging with its stakeholders digitally and stop treating digital as an add-on to existing operations. Rather, it needs to embrace a “digital first” engagement model with fundamental consequences for its organization and capabilities. - AT Kearney New Medicine for a New World Time for Pharma to Dive into Digital

1. Pharma in the Digital Economy.
DigiStorm 2018
Bangalore Edition
11th
September, Lalith Ashok
About DigiStorm
DigiStorm is the flagship digital pharma event
from MedicinMan.
Every year, DigiStorm brings together thought
leaders from Indian pharma to decipher the
impact of digital on the patient journey, phar-
ma marketing, corporate L&D and the health-
care landscape at large.
With speakers and participants from India’s
biggest and most innovative pharma compa-
nies and service providers, DigiStorm sets the
digital agenda for the year ahead.
Karnataka Drugs and Pharmaceuticals Manufacturers' Association
REGISTER AT:
medicinman.net/digistorm
Prabir Jha,
President &
Global Chief
People Officer,
Cipla
Salil
Kallianpur,
Principal
Consultant –
Digital Trans-
formation Lab
and Executive
Editor at
MedicinMan
K. Hariram is
Chief Mentor
at Medicin-
Man and an
executive
coach. He is
the former MD
at Galderma
India
Deep
Bhandari,
Editorial Board
Member,
MedicinMan
Sunil Attavar,
Chairman and
Managing
Director, Group
Pharmaceuticals
Anup Soans,
Editor, Medicin-
Man
Sankar Dass,
Chief Executive
Officer, Curatio
Healthcare
Amit Bhakri,
Business Unit
Head, Specialty
Care, AstraZen-
eca
Suresh
Subramanian,
Head South Asia,
Biocon Branded
Formulations,
Biocon
Raja MVSMA,
Vice President,
Marketing &
Portfolio, Dr.
Reddy’s Labora-
tories
Varadarajan S,
Vice President,
Corporate Learn-
ing & Develop-
ment, Micro Labs
Dr. Karthik
Anantharaman,
Business Unit
Head (Meta-
bolics/Branded
Formulations/
Biosimilars),
Biocon
Pankaj N
Gursahani, PhD,
Director, Sales
Training, Astra-
Zeneca India
Amlesh
Ranjan, Deputy
Director, Super
Specialty, Sanofi
Jiten Karani,
Senior Director,
Sales Force Effec-
tiveness, Biocon
In partnership with
Presented by
For more information and
to register, visit:
medicinman.net/digistorm
MEDICINMAN

2. Sessions at DigiStorm 2018
INTENT & STRATEGY
Session 1: Competing Successfully in the Digital
Economy Keynote Address followed by panel discussion
Outcomes from the session:
1. How is the digital economy replacing the old?
2. How much has pharma or healthcare matured in the
digital economy?
3. What are the common mistakes that business lead-
ers make when planning to compete in the digital
economy?
CONTENT
Session 2: Competing Successfully in the Digital
Economy Customer Engagement – the Role of Content
Marketers must use customer data cleverly to create en-
gagement opportunities
1. “What is the ROI” – how do you define ROI here,
what parameters can be measured to define success
2. What are the key challenges for pharma marketers
to‘go-digital’and how to overcome them
3. “Content is king”– how do we know what is the best
content to create? Is content best created or curat-
ed?
4. “If content is king, distribution is queen” – under-
standing channel preferences of customers and tai-
lor-making content
5. Must a digital strategy be multi-channel? If so, what
is the role of integration?
Presented by MedicinMan. In partnership with KDPMA.
Pharma in the Digital Economy.
DigiStorm 2018
Bangalore Edition
11th
September, Lalith Ashok
Registrations Open.
Mobile communications, the cloud, advanced
analytics, and the Internet of Things are
among the innovations that are starting to trans-
form the healthcare industry in the ways they have
already transformed the media, retail, and banking
industries.
Pharma executives are well aware of the disruptive
potential and are experimenting with a wide range
of digital initiatives. Yet many find it hard to deter-
mine what initiatives to scale up and how, as they
are still unclear what success looks like in the digital
economy.
Competing in the digital economy needs a funda-
mental change in mindset. Here:
ØØ Business model – not selling products but en-
gaging customers
ØØ Currency – not money, but data
ØØ Competitive advantage – not quality of product
but quality of experience that you can offer to
customers.
To be prepared for the digital economy, you need
INTENT, CONTENT, STRATEGY and SKILLS. These are
the 4-pillars of any digital strategy. DigiStorm 2018
is a great opportunity where you can understand the
Intent, Content, Strategy and Skills required to com-
pete profitably in the digital economy.

3. SKILLS
Session 3:What does a pharma professional look like
in the‘new world’ : New skill sets in a hyper-connected
world.
Presentation followed by panel discussion
Outcomes from the session:
1. What does the“new”pharma professional look like?
2. The role of technology in L&D for sales/marketing
teams
3. The role of technology for self-development
Session 4: Presentation and Open House Discussion
with Digital Service Providers to Pharma
Reasons to Attend
1. Understand the need for an integrated multichan-
nel strategy to be adopted in the business model
2. Discover how you can make your multichannel mar-
keting smarter using customer data you already
have
3. See how to define ROI by replacing “measurement
plans”with“engagement plans”.
4. Explore the unique considerations for building inte-
grated plans and content in multichannel marketing
5. Learn about the new skills required for a marketing
professional in the new hyperconnected world.
Who Should Attend
This one-day seminar is designed for professionals
from pharmaceutical & biotechnology organizations
with the following responsibilities:
Leadership
ØØ Business Unit Directors
ØØ Commercial Excellence Directors
ØØ Chief Marketing Officers
ØØ Chief People Officers, Chief Human Resource Offi-
cers
Marketing
ØØ Vice-President and Heads of marketing
ØØ Brand Management
ØØ Product Management
Digital Marketing
ØØ eMarketing/Digital Marketing
ØØ Multichannel/Channel Marketing
ØØ Multichannel Analytics
ØØ Integrated Marketing
ØØ Social Media
ØØ Digital Media
Marketing Innovation
ØØ Interactive Services
ØØ Customer Experience
ØØ Customer Engagement
ØØ Global Marketing
ØØ Mobile Marketing
Presented by MedicinMan. In partnership with KDPMA.
Pharma in the Digital Economy.
DigiStorm 2018
Bangalore Edition
Fees for Pharma Delegates
Delegate type
Early Bird Registration
(on or before 31st
August)
Registration after
31st August
Individual registrations ₹ 9,950/- +18% GST ₹ 14,500/- +18% GST
Group registrations (5 or more from the same organisation) ₹ 8,500/- +18% GST ₹ 14,500/- +18% GST
KDPMA member rates ₹ 7,500/- +18% GST ₹ 9,950/- +18% GST
To register, go to medicinman.net/digistorm
Fees for Service Providers
Speaking opportunity for 15 minutes +
Panel membership + 2 delegate passes
Speaking opportunity for 5 minutes + Panel
membership + 2 delegate passes
2 delegate passes
₹ 2,00,000/- +18% GST ₹ 1,00,000/- +18% GST ₹ 50,000/- +18% GST

4. About Our Partner
Karnataka Drugs and Pharmaceuticals Manufacturers'
Association (KDPMA) was founded in 1965 (as an infor-
mal association) and registered in 1998. Today KDPMA
is the flagship association of pharmaceutical manufac-
turers. KDPMA has around 65 members companies com-
prising of small, medium and large scale units including
multinationals and Govt enterprises operating in Karna-
taka.
Objectives:
1. To promote fellowship, unity and cooperation
among the Drugs and Pharmaceutical Manufactur-
ers of the state in general and among the members
of the Association in particular.
2. To promote the adoption of Good Manufacturing
Practices, sound quality control measures and eth-
ical trade practices by the Drugs & Pharmaceutical
Manufacturers.
3. To safeguard and promote the interests of the Drugs
& Pharmaceutical Industry in the state and to take
and pursue such steps as may be necessary or feasi-
ble in pursuance of this objective.
Presented by MedicinMan. In partnership with KDPMA.
Pharma in the Digital Economy.
DigiStorm 2018
Bangalore Edition
Sunil Attavar - President, KDPMA and
Chairman and Managing Director,
Group Pharmaceuticals Limited
Karnataka Drugs and Pharmaceuticals Manufacturers' Association
In partnership with
Presented by
MEDICINMAN