PPT explaining the Cialdini Principle and Aristotle's model of persuasion with the help of Swiggy advertisement

1. Whats in a NAME?

2. What is swiggy?
• Swiggy is India's largest and highest-valued online food
ordering and delivery platform founded in 2014.
• Swiggy is based in Bangalore, India, and as of March
2019, was operating in 100 Indian cities.
• In early 2019, Swiggy expanded into general product
deliveries under the name Swiggy Stores.
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3. Background of
the campaign
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• Launched in November 2018
• Telling the value of a name
• Targeting the issue of
delivery partners

4. CIALDINI’S PRINCIPLES
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5. Principle of
Commitment
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100%

6. 6
Principle of
Authority

7. 7
Principle of
Social Proof

8. 8
Principle of
Scarcity

9. Principle of
Reciprocity

10. ARISTOTLE’S MODEL
OF PERSUASION
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11. 11
ETHOS
Familiar Voice of
the Narrator

12. 12
LOGOS
Logic behind the
Name

13. 13
PATHOS

14. IMPACT OF THE
AD CAMPAIGN
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15. Thanks!
Any questions?