1. PRESENTATION
ON
PREPARED BY:
ANWAR HUSSAIN
M.B.A 1st year

2. Coca-cola is a cola (a type of carbonated soft drink)
Sold in stores, restaurants and vending machines.
It is produced by The Coca Cola Company (United States).
The Coca-Cola Company offer nearly 400 brands in over 200
countries or territories, which shows its recognisation.
The Coca Cola Company (TCCC) only produces concentrate
syrup which is then sold to various bottlers throughout the
world who hold a Coca-Cola franchise.

3. Type Soft drink
Manufacture The coca-cola company
Country of United States
origin
Introduced 1886
Color Caramel E-150d
Flavor cola, cola cherry, cola vanilla, cola green
tea, cola lemon, cola orange, and cola
Related products Pepsi, RC cola, Cola turka, zam zam cola, virgin cola,
parsi cola, evoca cola, afri cola..,
Website www.coca-cola.com

4. COMPANY PROFILE
ORIGIN
The first Coca-Cola recipe was
invented in Covington, Georgia, by
JOHN STITH PEMBERTON,
originally as a coca wine called “
Pemberton’s French Wine Coca in
1885.
The first sale were made at Jacob’s
pharmacy in Atlanta, Georgia, on may
8, 1886, and for first eight month only
nine drink were sold each day.
John Pemberton
It incorporated in1892 as Coca-Cola
Company (the current corporation).

5. Achievements
Interbrand’s global brands score card for
2011 ranked coca cola the No: 1 brand in
the world brand estimated its brand
value at $78.861 billion. Coca cola
currently offers nearly 400 brands in
over 200 countries or territories and
coca cola products “at rate of over 1.7
billion serving each and every day”.
That’s a lot of coke

6. Coca Cola - missio
 To Refresh the World.
To inspire Moments of Optimism.
 To Create Value and Make a Difference.
 The Coca- Cola Promise says, quite simply, that
“The Coca- Cola Company exists to benefit and
refresh everyone who is touched by our
business”

7. Coca Cola - Vision
•People
•Planet
•Portfolio
•Partners
•Profit

8. People:
Be a great place to work where a
people are inspire to be the best they can
be.
Planet:
Be a responsible citizen that makes
a difference by helping built and support.

9. Portfolio:
Bring to the world a portfolio of
customer and supplier, together we create
mutual, enduring value.
Productivity:
Be a highly effective, lean
and fast moving organization.

10. Partners:
Nurture a winning network of
customer and supplier, together we create
mutual, enduring value.
Profit:
Maximize long term return to share
owner while being mindful of our overall
responsibilities

11. Coca cola in
india
Coca-cola, the corporate nourishing global community with the
worlds largest selling soft drink concentrates since 1886, returns
to india in 1993 after a gap of 16 years.
With the acquisitions of major brands in india it went on to be
known as The Hindustan Coca-Cola Beverages Pvt Ltd.
 Hindustan Coca-Cola beverages private limited is a 100%
company owned bottler.
The company has 3 business regions, and operates out of 22
locations across india
 their business model includes manufacturing the
beverage, distribution and sales trade.

12. History of coca
cola company in
india in July 1996 for indiacompany.
•The coca cola got approval from the government of
setting up a
•Coca-cola invested us $700 millions.
•In July 1997 the holding company got permission for
its bottling subsidiaries.
•The company has stepped forward for reaching 300
millions soft drinks consumer through 700000 retail
outlets in india.
•Coca cola created employment for 50000 people in
india.

13. The coca cola fami
• Fanta
• Sprite
• Kinley water
• Kinley soda
• Thumps up
• Coca cola
• Minute Maid
orange
• Minute maid
numbu fresh
• Fresca
• Nestea
• Limca
• Coke diet
• Maaza

14. Coca cola statis
Coca cola owns more
than ½ of the world’s
beverages.
Coke is affordable in all
countries. It was not out of
the price range for an
afternoon snack.
Coke comes in a variety
C oca cola is recognized by 94% of of size worldwide so you
the world’s population can use it for a crowd or as
a personal snack drink.

15. SWOT ANALYSIS
Strengths
weaknesses
• World’s largest brand •Negative publicity
• Large scale of operation • Sluggish performance in
• Robust revenue growth in north America
three segment • Decline cash from operation
activities
Opportunities Threats
• Acquisitions intense • Intense competition
competition • Dependence on bottling
• Growing bottled water partners
market • Sluggish growth of
• Has sufficient capital to carbonated beverages
expand

16. Soft Drink Market Share
2012
2009
coca cola coca cola
10% 10%
pepsi co pepsi co
37.2
19.8% 38.2 21.4%
Dr. pepper Dr. pepper
snapple snapple
group group
32% others
30.2% others

17. COMPETITORS
• PEPSI
• MOUNTAIN
DEW
• DR PEPPER
• PARLE ARGO

18. CONCLUSION:
• The coca cola company has come a long
from selling a few serving of carbonated
beverages in a pharmacy , to an
international scale business .
• Coca cola commitment to remain at the
forefront of the changing social values in
developing their marketing strategy has
proven to their advantage.
• Undoubtedly the coca cola company has
developed all the elements necessary to run
a multi million, world wide enterprise and
refreshes all people that come in contact
with their products.