Duty free and travel retail is a global $67 billion industry that sells goods to international travelers in shops that are exempt from certain taxes. Sales are strongest in Asia Pacific, driven by growth in downtown duty-free shops rather than airports. Most purchases are planned in advance, but impulse buys account for 29% of sales. Combining online and in-store shopping is seen as ideal.

6. Duty free & travel retail is a global industry selling goods to
international travellers. Sales in duty free shops are exempt
from the payment of certain local or national taxes and
excise duties, normally with the requirement that the goods
are only sold to travellers who will take them out of the
country. The industry is currently valued at 67 billion USD

15. ↓
Asia Pacific growth driven by Down-Town Duty Free +17.7% vs. Airports +1.5%
- Global Airport Shopping +0.4%
- Airlines -6.6%
- Ferries -2.7%
- Other Shops & Sales +7.3%
↓
↓
↓ ↑

16. $16.4

17. $540
$6,030
in Retail
online

19. Planned vs Impulse Purchase
71% 29%
Planned in advance Bought on impulse

21. “webrooming”
73%
is the ideal
combination

24. ↑
Jan 17 Feb 17 Mar 17 Apr 17 May 17 Jun 17 Jul 17 Aug 17 Sep 17 Oct 17

25. for every
100,000
unique visitors to the
airport
e-Commerce
platform

26. Passenger
Experience
Non-Aviation
RevenuesOn-Premise Fulfillment
Mobile ShoppingE-Commerce Marketplace
VIP ServicesPersonalized Offers
Fast track Loyalty
Lounge AccessParking
Digitalizing the entire non-aviation revenue stream

28. RETURNSPRODUCT TRAFFIC