Flamingo presentation slides from Daniel Pötzinger and Bastian Ike at Meet Magento 2019 in Leipzig, presenting the new, blazingly fast open source framework Flamingo. More info on www.flamingo.me

1. #mm19d
Flamingo - Inspiring
Commerce Frontend
Made in Go
1

3. #mm19d
Flamingo - Inspiring
Commerce Frontend
Made in Go
3

4. Daniel Pötzinger Bastian Ike

5. 20 years experience of building and scaling enterprise web
applications

6. Content of this talk
1. The problem that Flamingo solves
2. Go – the better programming language
4. Flamingo Commerce – what is it
5. Flamingo Commerce – and Magento
3. What is Flamingo

7. Motivation
How to build modern e-commerce applications

8. more personalization &
targeted Content
= NO frontend caching

9. Don’t be “Standard”!
Differentiate!
= increased complexity,
more integrations,
multiple channels

10. Headless (Commerce) Solutions
e commerce architecture - trend
• support omnichannel
strategies
• Decoupling & Risk
reduction
• Rapid (frontend) design

11. Microservices
e commerce architecture - trend
• Split a complex solution in
independent services
• Scalability and maintainability

12. Essential (Base) Complexity
Productivity
Monolith
Microservices
What e-commerce architecture to choose?

13. (cart, campaigns)
E-commerce Frontend
(Marketplace Shop)
Another Shop
(Whitelabel)
Enterprise
Search
(external)
Loyalty
our e-commerce target architecture
Order
Management
Marketplace
Payment
Product
Management
cart / campaign
Headless
CMS
Stock
…
(external)
ERP

14. How would you love to develop
commerce applications?
Is PHP still the right development
language for this?
??

15. How would you love to develop commerce applications?
• Performance:
Highly dynamic fast content rendering Individual Personalization and Context aware
rendering
• Clean architecture
• Flexibility in a Microservice architecture:
Flexible to use in microservice oriented individual architectures. Useable with
„headless“ (commerce) services No Build and deploy overhead
• Frontend development flexibility:
Decouple frontend build pipeline from „backend“ logic
• Testability
• Developer Experience:
Effective and Fun to use * low learning curve
• Open Source

16. Is PHP still the right development language for this?
• Fast Development cycles
• Easy onboarding
• Happy developers
• Focus on writing code. Not tooling.
• Small memory+cpu footprint

17. Is PHP the right development language for this?
• Webserver included
• Compiled / Type Safe
• Concurrency
• Easy to learn - build to scale
• Supported by Google
• Increasing Interest and Success

18. Introducing Go
• Founded 2009 at Google
• Motivated by the need to create a language
which is easy to learn, operate and scale
• Rapid grow in the last 3 years

19. 4 out of 6 graduated Cloud Native Computing Foundation
projects using Go

20. The Go Programming Language
• Type safe
• No type confusion
• No inheritance
• Composition over inheritance
• Implicit interfaces
• If it quacks, it’s can be duck
• No complex exception handling
• You have to deal with your errors
• Easy concurrency
• Go routines and channels

21. The Go Toolchain
• Build-in Dependency management
• “go modules”
• Minimal Version Selection
• Static and cross-platform compilation
• Linux, Windows, Mac, FreeBSd
• x86, arm, ppc, mips
• No additional tooling needed

22. Getting started with Go
• Do the interactive tour at
https://tour.golang.org
• Take a look into the standard lib at
https://golang.org/pkg/
• Enjoy development with Flamingo J

23. Blazing fast commerce experience

24. Carotene
Flamingo is a
lightweight open
source web application
framework written in
Go.
Flamingo Commerce:
Flexible set of
commerce features –
following clean
architecture.
Npm modules that
provide frontend build
pipeline – featuring
pug, sass, webpack
and atomic design
patternUse Flamingo Core to
build sophisticated web
applications with
tailored frontends.
Use Flamingo
Commerce to build
indiviual e-commerce
applications or your
head for headless
e-commerce
Open sources with from

29. Frontend
Backend for Frontend
Magento
Adapter
Adobe
Adapters
Custom
Adapters
• Serverside business
logic & data
provisioning
• Session
management
• Data security and IT
security
• ACL for Integrations
with resilience and
caching features
• Logging and Tracing
Flamingo Commerce Architecture

30. Next.Js / Browser
Backend for Frontend
React.js
Components
Relay or
Apollo
Flamingo Frontend Options
SPA, MPA or PWA - Decide for the best option for your project.
Carotene
Restful API GraphQLWeb
Interfaces
Individual MPAServer side rendering OR

31. Clean architecture
Domain Driven Design Ports and Adapters

32. Flamingo commerce
Bounded Contexts with its domain models
Cart
• Multi delivery
• Multi payment
Product
• Product Types
• Simple
• Configurable
Search
• SearchService
• Documents
…

33. CartProduct Search
…
• Easy to use and decoupled
• Potent models
• Technology neutral domain model
Flamingo commerce
Bounded Contexts with its domain models

34. Flamingo – Ports and Adapters
Technology Free Domain Model
Application Use Cases
Adapters to the outside / Web Controllers
Technical details (e.g. accessing a microservice)

35. Domain of “Product”
Context
Interface Layer
Flamingo – Ports and Adapters
<<interface>>
ProductService
.Get (id)
Used as primary port:
• The product service is called from the
interface layer for example
(in a ProductViewController)
ProductController
.ViewAction
Product
Product Module

36. Adapter Module Product Module
Domain of “Product”
Context
Interface Layer
Flamingo – Ports and Adapters
<<interface>>
ProductService
.Get (id)
ProductController
.ViewAction
Infrastructure
Layer
ProductServiceAdapter
Get (id) {…}
Used as secondary port:
• The product service is
implemented
by a secondary adapter
Product

37. Flamingo commerce
CartProduct Search
…
Standalone Adapters
(CSV, In Memory Cart)

38. Try it out demoshop.flamingo.me

39. Flamingo commerce – bounded contexts
CartProduct Search
…
Commercetools Adapter Module

40. Flamingo commerce
CartProduct Search
…
Magento Adapter Module

41. Flamingo Magento Modules
(community project)
Product export Cart API Orders API
Cart AdapterCSV Loader
Product Index
(In Memory)
Order Adapter
OIDC

42. Summary – when to consider
When developer experience is
important
When you need to build maintainable
and scalable e-commerce solutions
When you want to use the benefits of
the language Go.

43. Register for the first training
(40 seats)
https://bit.ly/2UhQKfG
Di., 27.08.2019, 09:00 Uhr –
Mi., 28.08.2019, 17:00 Uhr MESZ
Wiesbaden, AOE Headquarter

44. Blazing fast commerce experience layer
Open sources with from
www.flamingo.me
@aoepeople