1. T3CON09 - Frankfurt
Monday, May 27, 2013 1
T3CON 2009 in
Frankfurt
Kian T. Gould, CEO at AOE media GmbH

2. T3CON09 - Frankfurt
Monday, May 27, 2013 2
Online Enterprise Applications
The difference between websites and online
applications  Websites
• Consist mainly of frontend
development like markup &templates
• Typically include some extensions
• Focus mainly on top-down content
management
• Are usually a presentation layer,
rather than an interaction layer
 Online Enterprise Applications
• Consist mainly of backend
development, webservices and
connectors
• Are fully integrated into the IT
infrastructure
• Generate real business value on the
web
• Replicate business processes, reduce
staff involvement and generate
direct profit

3. T3CON09 - Frankfurt
Monday, May 27, 2013 3
Online Enterprise Applications
Benefits of Online Applications?
 Bringing business processes from the
offline world to the online world
• Creating real business value
• Integrating the client directly
• Integrating complex offline
interactions into one online
experience
 Increasing customer satisfaction
• Delivering an additional point of
contact
• Simplifying the customer interaction
 Streamlining processes and cutting
costs
• Reducing Call-Center Personal
• Lowering Complaint Rates
• Automation of business processes
• Freeing capacity for business
development

4. T3CON09 - Frankfurt
Monday, May 27, 2013 4
TYPO3 for Online Business Applications
Why TYPO3 as an Application Framework
 Content Management Features
• Pages, Records, Digital Assets
• Content Workflows and Processes
• Templating and Rendering Engine
• Full Design Flexibility
 User Management
• Registration & Management
• Granular Permission Management
• User Abstraction (LDAP,
ActiveDirectory)
 Extension Framework
• API-based development
• Caching Framework
• Database Abstraction Layer
• MVC Architecture (Extension)

5. T3CON09 - Frankfurt
Monday, May 27, 2013 5
Case Study
Deutsche Qualitätssicherung
 Leading QA certifier worldwide
 2,400 employees and 1,850 auditors
 Integration of Microsoft Dynamics
AX ERP system
 Integration of various DMS incl.
Scanview and EASY with different
sources
(Europe, North America, Asia etc.)
 TYPO3 based auditor engine for
integrated workflow processes

6. T3CON09 - Frankfurt
Monday, May 27, 2013 6
Case Study - DQS
Business Needs & Problems
 For clients
• Easy access to all certificates and audits
(existing and upcoming)
• List and change all company data
 For consultants
• Manage their clients
• Organise new audits
 For staff
• List all data in a coherent way
Clients
Auditors and consultants
Certificates and documents
Audits
 For auditors
• Workflow tool for audits
All together
in one
browser-
based web
platform

7. T3CON09 - Frankfurt
Monday, May 27, 2013 7
System architecture
DMS 1
EASY DE
WEB
TYPO3 +
MyDQS Services
DMS 2
SV DE
DMS 3
SV US
DMS 4
EASY Asia
ERP 1
Axapta3 DE
ERP 2
Dynamics
US
ERP 3
Access
Asia
ERP 4
Access
Asia 2
DMS Cache
Workflow Engine
ERP Cache
Import
and
data validation
Meta data import and document upload
Import clientData change
Performance issues
 Asynchronous ERP data
changes
 Caching of document
meta data

8. T3CON09 - Frankfurt
Monday, May 27, 2013 8
Case Study - DQS
Client overview page
 List of newest
documents
 Search for all
documents
 List of all audits
 Last
 Upcoming
 Planned
 Consultants contact
 Restricted heirarchical
view
 Certificates check

9. T3CON09 - Frankfurt
Monday, May 27, 2013 9
Case Study - DQS
List of certificates
 List all current
certificates
 Certificates are
downloadable
depending on
 The available
language
 The access
restrictions of the
user

10. T3CON09 - Frankfurt
Monday, May 27, 2013 10
Case Study - DQS
Audits view
 List of all audits
 Download either audit
reports or audit
order confirmation
 Upload documents into
DMS

11. T3CON09 - Frankfurt
Monday, May 27, 2013 11
Case Study - DQS
Customer contact
 Display customer
contact in two
different views
 List view
(overview)
 Table view
(details)
 Table view offers the
option to
 Update contact
data
 Request or revoke
access to MyDQS
 Delete contact

12. T3CON09 - Frankfurt
Monday, May 27, 2013 12
Case Study - DQS
Some other nice features ;-)
 45 languages
 100 editors on all
continents
 Content push
(Headquarters can push
master content
directly into all
international BUs)

13. T3CON09 - Frankfurt
Monday, May 27, 2013 13
Case Study
ZMG – Zeitungsmarketing Gesellschaft
 Central marketing service
provider for all German
newspaper publishers
 Media-Buyer planning tool for
more than 2,000 newspapers
 110 database tables with more than
600,000 tariffs and media data are
used to calculate all information
 Newspaper finder
 Extensive use of SIFR

14. T3CON09 - Frankfurt
Monday, May 27, 2013 14
Case Study – ZMG
Business Needs & Problems
 Offline planning tool as a web application
• Simple selection of desired newspapers
• Display of all available tariffs in a structured manner
• 100% reliable tariff calculations
 Usability improvements (entirely AJAX-based)
• Easy to use search and filters
• Use of common web technologies like a “Shopping Basket“ for
the selection of newspapers and tariffs
• Quick add option
Significant time savings for media-
planners

15. T3CON09 - Frankfurt
Monday, May 27, 2013 15
Java based desktop
client
Case Study – ZMG
System architecture
MS SQL
Database
MySQL
Database
WEB
TYPO3
+ AOE media
MVC
Framework
Synchronize and convert
all database information
to MySQL
Identical
functionality

16. T3CON09 - Frankfurt
Monday, May 27, 2013 16
Case Study – ZMG
Newspaper selection
 Search for newspaper by
 Full text search
 Tariff search with auto
completion
 Newspaper ID (ZIS-Number)
 Distribution area

17. T3CON09 - Frankfurt
Monday, May 27, 2013 17
Case Study – ZMG
Tariff list
 Display all calculated
tariffs in table view
 Tariffs are
heirarchically sorted –
up to 4 levels
 High usability through
tab-based display and
AJAX features

18. T3CON09 - Frankfurt
Monday, May 27, 2013 18
Case Study – ZMG
Quick add option
 Add a newspaper to your
selection during your
research
 Jump to the newly
selected newspaper with
one click

19. T3CON09 - Frankfurt
Monday, May 27, 2013 19
Case Study – ZMG
Newspaper finder
 List of all German newspapers
 Full text search with auto
completion and highlighting
 Search based on “Nielsen“ areas

20. T3CON09 - Frankfurt
Monday, May 27, 2013 20
Case Study
News Direct Australia (NDD)
 Nation-wide Australian distributor
for print magazines
 Over 1,200 titles from 250
publishers
 Over 10,000 retailers
 Fully-featured web-based ERP
functionality

21. T3CON09 - Frankfurt
Monday, May 27, 2013 21
Case Study
Business Needs & Problems
 Improving internal order and returns handling
• All communications were by fax or phone
• Manually filled forms for orders and returns
• Form data had to be recorded manually
• Returns handling and crediting was offline
 Improving sales
• Improved distribution of marketing material and promotions
(Newsletter)
• Option to order extra deliveries of sold-out magazines online
• Search for titles and retailers
 Improving overview for publishers (vendors) and retailers
(customers)
• Sales overview
• Supply overview and history
• Online returns
• Online invoices

22. T3CON09 - Frankfurt
Monday, May 27, 2013 22
Case Study - NDD
Improving processes
TYPO3
DB
Extrane
t
ERP
System
Data sync
User input:
• Online Returns
• Extras ordering
Data display:
• Invoice
history
• Supply
overview
• Sales
overview
Chrysta
l
Report
s
Redmin
e
DMS
Data sync

23. T3CON09 - Frankfurt
Monday, May 27, 2013 23
Case Study - NDD
Retailer Extranet
 View and edit standing orders
 Order and sales history
 Returns and credit management
 Online shortage claims (in case of
wrong/damaged supply)
 Online invoice history

24. T3CON09 - Frankfurt
Monday, May 27, 2013 24
Case Study - NDD
Publisher Extranet
 Publisher information portal
 Online sales reports for sales and
returns by State and publication
 Retailer surveys
 Marketing and promotion

25. T3CON09 - Frankfurt
Monday, May 27, 2013 25
Case Study - NDD
Title search
 Search for available magazines
 Search by magazine name and/or
category
 Direct link to retailer search with
Google Maps API connector

26. T3CON09 - Frankfurt
Monday, May 27, 2013 26
Case Study - NDD
Retailer search
 Google Maps search for retailers
 Search by state, postcode and
suburb
 Display of retailer addresses
 Retailers are only shown if
desired magazine is in stock

27. T3CON09 - Frankfurt
Monday, May 27, 2013 27
Online Enterprise Applications
Some last words: how do we do it?
 Methodologies
• Agile Development & Project
Management (SCRUM as opposed to
waterfall model)
• Test-Driven-Development (Unit-
Testing)
• Domain-Driven-Development
 Technologies
• TYPO3 Extension Framework
• AOE media MVC Framework
• Object-Oriented-Programming

28. T3CON09 - Frankfurt
Monday, May 27, 2013 28
AOE media – the TYPO3 company
Who we are!
 Founded 1999
 70 developers and consultants in 6
countries (30 in Germany)
 AOE media Germany was the fastest
growing internet agency in 2008
 More than 400 TYPO3 projects and
300 extensions
 Core markets are Europe, USA &
Australia
 Close co-operation and sponsoring
of TYPO3 Association, Core Teams and
Core Development
 Head of Marketing & Fundraising

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Monday, May 27, 2013 29