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Competitive
Intelligence
Drives Downloads
Introduction
Competitive
Intelligence
Why Do
We Care
Organic
App Marketing
App Store
Optimization
What is ASO?
App Store Optimization is the process of
driving more downloads for an app by rising
in the app stores’ searc...
But Wait, There’s More…

The app stores are different…
Thus, ASO also includes: Top Charts, icons,
screenshots, ratings, r...
A Harmonious Relationship
Just like SEO, the best ASO is a full, wellrounded, marketing strategy.
Search
Rankings
Download...
Consumer App Discovery
Percentage of Consumers Who Find Apps Through ASO

%

Source: Forrester, via TechCrunch, April 2013
Organic App Marketing
Search Ranking Tracking
Organic App Marketing
Finding Their Keywords
Organic App Marketing
Common User Messaging
Organic App Marketing
Release Updates
Organic App Marketing
Screenshots / Promotional Graphics
Paid
App Marketing
Paid App Marketing
Top Charts Performance
Paid App Marketing
Monetization
Product
Strategy
Product Strategy
Feature Finding
Finding
New Competitors
Finding Competitors
Top Charts / Search Ranking Watching
Finding Competitors
Alerts
Competitive
Intelligence
Drives
Downloads
Thank You!

Ian Sefferman
CEO, MobileDevHQ
http://www.mobiledevhq.com
@iseff
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App conext+presentation

In this Slideshare presentation, our CEO Ian Sefferman (@iseff) discusses how to use competitive intelligence to drive more downloads for your mobile application. App store optimization is a critical part of driving organic downloads, and competitive intelligence is a big part of improving your ASO.

Although everything he talks about can be done manually, he also references tools which you can use to expedite the process. The tools can be found here:

http://www. mobiledevhq.com

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App conext+presentation

  1. 1. Competitive Intelligence Drives Downloads
  2. 2. Introduction
  3. 3. Competitive Intelligence Why Do We Care
  4. 4. Organic App Marketing
  5. 5. App Store Optimization
  6. 6. What is ASO? App Store Optimization is the process of driving more downloads for an app by rising in the app stores’ search results. ASO is the app ecosystem equivalent of web SEO.
  7. 7. But Wait, There’s More… The app stores are different… Thus, ASO also includes: Top Charts, icons, screenshots, ratings, reviews, etc.
  8. 8. A Harmonious Relationship Just like SEO, the best ASO is a full, wellrounded, marketing strategy. Search Rankings Downloads Top Charts Downloads
  9. 9. Consumer App Discovery Percentage of Consumers Who Find Apps Through ASO % Source: Forrester, via TechCrunch, April 2013
  10. 10. Organic App Marketing Search Ranking Tracking
  11. 11. Organic App Marketing Finding Their Keywords
  12. 12. Organic App Marketing Common User Messaging
  13. 13. Organic App Marketing Release Updates
  14. 14. Organic App Marketing Screenshots / Promotional Graphics
  15. 15. Paid App Marketing
  16. 16. Paid App Marketing Top Charts Performance
  17. 17. Paid App Marketing Monetization
  18. 18. Product Strategy
  19. 19. Product Strategy Feature Finding
  20. 20. Finding New Competitors
  21. 21. Finding Competitors Top Charts / Search Ranking Watching
  22. 22. Finding Competitors Alerts
  23. 23. Competitive Intelligence Drives Downloads
  24. 24. Thank You! Ian Sefferman CEO, MobileDevHQ http://www.mobiledevhq.com @iseff

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