Find the whitepaper here: http://www.mobiledevhq.com/whitepaper-decisionmakingintheappstore-171/articles We wanted to see what factors really influence a user's decision to download an app, so we conducted a study! See what we found!

1. Decision Making in the
App Store
A study of the factors that impact
a user’s decision to download an
app
MobileDevHQ Study

2. The Question
What factors impact a user’s
decision to download an app
when using app store search?

3. The Procedure
Participants
1. Use app store search
to find an app for a
chosen scenario
2. Record the search
term and final app
they chose

4. The Procedure
Our Analysis
We used that information to determine the
ranking, rating, and brand of each app
chosen.
It looked a lot like this

5. The Results
Here’s what we found:

6. If You’re Not First, You’re Last
Well it might not be that dramatic… But:
of the apps chosen were
ranked first in search
29%

7. Get Your App In The Top 10
0%
10%
20%
30%
40%
50%
60%
70%
1 to 5
6 to 10
11 to 20
20+
%ofappDownloaded
Ranking Group
Apps in the
top 10
received
86% of
downloads

8. Brand Brands Are Winning
Big brands developed
51%
of the apps chosen by our
participants.

9. Brand Brands: Case Study
• The most searched
term in our study was
‘recipes.’
• Big brands accounted
for only 35% of the
top 20 search results
for ‘recipes.’ But…

10. Brand Brands: Case Study
They accounted for
of the apps users downloaded
89%

11. Big Brands: Case Study
…That’s because brands dominate search.
The top 5 ranked apps for ‘recipes’ were:
brand
brand
brand

12. Find out more!
For more in-depth information, and further
findings from our study, check out our
whitepaper through the link in the
description!
http://www.mobiledevhq.com/whitepaper-
decisionmakingintheappstore-171/articles
Thanks!