Just a quick intro about UX, - Art vs Design - What is UX - What is product - Successful product 3 aspects - UX Goal - How to measure UX success - UX vs Marketing - Process overview - UX Work samples

1. THE ART AND SCIENCE OF DESIGNING
ADORABLE PRODUCTS (intro)

2. ABOUT ME…
aosama.net

3. What is Design?
Not UX just Design in general

4. Meet the designers
Painter Sculptor
Architecture Chef
Musician

5. Senses
Seeing Seeing
Seeing Tasting + Smelling
Hearing

6. Mediums
Paper Object
Building Food
Music Note

7. Design vs Art
ART
Art +
Function
= Design

8. “Well Designed”
What does it mean ?
Shopping Cart Concept by IDEO

9. “Well Designed”
What does it mean ?

10. What is UX Design?
The process of Designing a product or service
that people love to use.

11. What is a product?
A Product mainly is web, mobile, tablet or watch
app also could mean a device or gadget (hardware)

12. Is this a product?
Not necessarily using cutting edge technology
Designer: Jessica Battram

13. What is a service ?
A Service is the outside of the screen (real life)
interactions
Uber is a great example of a service and product working seamlessly
together resulting in a great overall user experience

14. How a user face looks like while using your
product/service determine how good or bad it is
Bad Good
While using a product or service

15. Example
Nokia N97 iPhone 1

16. Equal in Technology / Functionality / Features
Nokia N97 iPhone 1

17. Deferent in experiencing them
Nokia N97 iPhone 1

18. Successful product
Elements of successful product
PROFOTABILITY
DESIRABILITY
CAPABILITY

19. GOOD UX
What users wants
VALUABLE
USABLE
LOVABLE

20. TOOL
A product is a tool meant for a user to use it to
achieve a certain function or fetch a piece of content

21. TOOL
Find a ride, A place to eat, book a Hotel Room
Transport Discover Places Book Hotel Rooms
It’s only valuable if it’s achieving those goals all
the time (availability), easily and quickly.

22. TOOL
It’s not a painting it’s a tool

23. TOOL

24. TOOL
It’s not a painting it’s a tool

25. TOOL
It’s not a painting it’s a tool

26. TOOL
It’s not a painting it’s a tool

27. Even Design Agencies

28. Even Design Agencies

29. Process Overview
How do we get their??

30. How to solve a
problem?
Design Thinking
What’s the solution ??
Building
Starting actual Design..
• Empathizing with the
users.
• Defining the problem
• Ideation
• Sketching
• Rapid Prototyping
• Information Architecture
(user flow)
• Wireframing
• Prototyping / Testing
• Iterating
• Visual Design
Input: Problem Input: Idea
Vague Concrete

31. UX GOAL
How to measure UX Success

32. UX vs MARKETING
Marketing = Number of Visitors
UX = Number of Active Users
Million Users
10% of the users have converted to active users
90% bounced back Good Marketing
100 Users
90% of the users have converted to active users
10% bounced back Bad Marketing
Good UX
Bad UX

33. ENGAGEMENT
A user comes in your site or app with a very small 2
batteries
EffortTime

34. CONVERSION
Landing
Page
Job
Done
100
user
50
user
40
user
8
user
7
user
3
user

35. “Over a ten year period, design-driven companies
outperformed the rest of the S&P index by 228%”

36. The world is turning to
DESIGN

37. DESIGNING IDEAS INTO
LOVABLE PRODUCTS
simpleia.com

38. We help startups & companies
understand their users needs
We establish partnerships with startups & companies to
mentor their team and consult them all through the process
contact@simpleia.com

39. Sparky
SmartHomes guide, based in UK

40. EventDuck
Events Social Platform, Based in Australia

41. Antevz
E-Commerce Meetup, based in HongKong
Create Schedule
DataFlow
Start
Date, Time,
Location
Buyer set a Date
Time Location
Mark buyer’s
status as
confirmed
Stop
If seller agree with
the time and location
(From Buyer to Seller)
The Schedule as
Locked
Seller set counter
time and location
Show unread
schedule for
seller
If buyer agree with
the time and location
Show unread
schedule for
buyer
Yes
No
Choose a price plan
$510.00
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url
Shared
$522.00Default
There are better discount available.
You are missing out!
Pay with PayPal
(to be supported)
Cash on delivery
Choose a payment method
Normal Shipping
(to be supported)
Meet up
Choose a shipping method
Add to cartCheck outview all seller product
Next
Item
Check out
Qty: Input
Removechange price plan
$500.00
Item Qty: Input
Removechange price plan
$500.00
Total $1000.00
Add to cart
Check out
Check out
5/10

42. THANKS
Any questions ??
simpleia.com
aosama.net