What's the ROI of professional UX

1. UX ROI
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2. What is a
product??
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3. Design
Business Technology
PRODUCT
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4. Desirability
Viability Feasibility
PRODUCT
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5. Do they want
this?
Should we do
this?
Can we do this?
PRODUCT
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6. simpleia.com ©2018 Abdelrahman Osama
PRODUCT SERVICE
Slack
Skype
Uber
Glovo

7. What is UX?
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8. "User experience" encompasses all
aspects of the end-user's interaction
with the company, its services, and its
products.
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UX DEFINITION
By Don Norman & Jakob Nielsen

9. Designing a product or service that
is valuable, usable and desirable,
achieving user engagement.
UX DESIGN DEFINITION
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10. UX ASPECTS
Value
Usability
Desirability
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12. 5th most
visited website
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13. UX ASPECTS
Rich, Accurate, Free
Content
Readable, Findability
Not really
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14. UX Goal =
User Engagement
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15. How products
works?
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16. Marketing Profit
CAC LTV
Value
To user
The product business
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17. Engagement
Product
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18. Marketing = Number of Visitors
UX = Number of Active Users
100 Users
90% of the users have converted to active users
10% bounced back Bad Marketing
Good UX
Million Users
10% of the users have converted to active users
90% bounced back Good Marketing
Bad UX
UX vs Marketing
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Engagement rate

20. Conversion
Rate
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Landing
Page
Job
Done
100
user
50
user
40
user
8
user
7
user
3
user

22. Retention rate
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23. Churn rate
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24. simpleia.com ©2019 Abdelrahman Osama
Product ManagerUX Researcher
Research
Define
Product Designer
Craft WF/UI
Prototype
IDEATION
Measure

25. UserUX Researcher
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Empathizing

26. User Researcher
Product Designer
Product Manager
The
Product
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27. What to DESIGN,
before how to DESIGN
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28. Market Research
vs
User Research
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29. Marketing = Who
will pay??
UX = Who will
use??
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30. UX Dramatically saves
on Development costs
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Research Testing
Information
Architecture

31. Branding is
hugely
important too
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“Over a ten year period, design-driven companies
outperformed the rest of the S&P index by 228%”
228%

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What’s UX ROI
• Helps achieving Product-market
fit
• Achieves Higher Engagement,
Retention, conversion, Less churn
• Save on Development Costs

34. Thanks
UX ROI
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