Design Thinking methods lately have been used in a much broader aspect than what's been thought before. Corporates, Organizations and even Governments have discovered the power of design in solving what's labeled as the "wicked problems" by applying design thinking methods solving those problems, and have shown really great success in that. They are using Design methods in Business sectors, Public sectors and even in Policy Making in some European countries like the UK and Denmark. That explains alot about why American bank Capital One acquires a specialized Design Consultancy like Adaptive path, and why IBM are investing 100 Million Dollars hiring 1,000 Designers globally.

1. W H AT Y O U D O N ’ T K N O W A B O U T D E S I G N
T H I N K I N G
B Y: A B D E L R A H M A N O S A M A

2. D E S I G N T H I N K I N G I S
C R E AT I V E P R O B L E M
S O LV I N G F O R T H E
U S E R S
I T ’ S A P P LY I N G T H E
D E S I G N P R O C E S S O N
E V E RY D AY P R O B L E M S

3. WA S T I N G G A S ,
T I M E & E F F O R T
L O O K I N G F O R F R E E
PA R K I N G S L O T
P R O B L E M 1
T H E S O L U T I O N

4. I S O L AT E D K I D S
I N H O S P I TA L S
P R O B L E M 2
T H E S O L U T I O N

5. D A R K R O O M S
D U R I N G T H E D AY,
N O E L E C T R I C I T Y
N O L I G H T
P R O B L E M 3
T H E S O L U T I O N

6. S P E E D I N G
C A R S
P R O B L E M 4
V W: T H E S O L U T I O N

7. S E E - S H A P E - B U I L D
D E S I G N T H I N K I N G P R O C E S S

8. I T ' S N O T " D E S I G N A
C H A I R " ,
I T ' S … " C R E AT E A
WAY T O S U S P E N D A
P E R S O N "
A S K T H E R I G H T Q U E S T I O N S
S O U R C E
D E F I N E / S E E / I N S P I R A T I O N

9. Q U E S T I O N ; H O W M A N Y
D E S I G N E R S W I L L I T
TA K E T O S C R E W I N A
L I G H T B U L B ? A N S W E R ;
W H Y A L I G H T B U L B ?
A S K M A N Y Q U E S T I O N S
S O U R C E
D E F I N E / S E E / I N S P I R A T I O N

10. D O N ’ T B E A F R A I D T O
S U G G E S T S I L LY I D E A S ,
S O M E O F T H E M O S T
S U C C E S S F U L I D E A S
WA S R E A L LY S I L LY
P R O P O S E I D E A S
S H A P E / I D E A T E
E X A M P L E S

11. D O N ’ T T RY S O LV I N G
A P R O B L E M T H E
S A M E WAY I T
D I D N ’ T W O R K
B E F O R E
I N N O VA T E
S H A P E / I D E A T E

12. T I M E T O
P R O T O T Y P E
Y O U R I D E A A N D
S E E H O W I T F I T S
P R O T O T Y P E
B U I L D / I M P L E M E N T / P R O T O T Y P E

13. N O N E E D F O R T I M E
C O N S U M I N G
P R O T O T Y P I N G , J U S T
R A P I D LY P R O T O T Y P E
Y O U R I D E A
R A P I D P R O T O T Y P E
B U I L D / I M P L E M E N T / P R O T O T Y P E
I M G S O U R C E

14. T E S T, G AT H E R
F E E D B A C K & I T E R AT E
T I L L Y O U G O T
S O M E T H I N G Y O U C A N
S TA R T P R O D U C T I O N
F R O M
T E S T / I T E R A T E / R E P E A T
B U I L D / I M P L E M E N T / P R O T O T Y P E

16. U X D E S I G N
S E R V I C E
D E S I G N
P R O D U C T
D E S I G N

17. U B E R I S A G R E AT E X A M P L E O F S E A M L E S S S E R V I C E /
P R O D U C T D E S I G N I N T E G R AT I O N W O R K I N G F O R T H E U S E R
O V E R A L L E X P E R I E N C E

18. H O W T H E C O C A - C O L A C O M PA N Y U S E D S E R V I C E
D E S I G N T O TA K E A H U M A N - C E N T R E D A P P R O A C H T O H R
WA T C H

19. D E S I G N H A S G R O W N T O
B E C O M E A K E Y PA R T O F T H E
D E C I S I O N - M A K I N G P R O C E S S
T H AT L E A D S T O T H E C R E AT I O N
O F N E W T E C H N O L O G Y
P R O D U C T S , W H E T H E R T H E Y
A R E S O F T WA R E O R H A R D WA R E .
C O M PA N I E S T H AT
U N D E R S TA N D T H E P O W E R O F
D E S I G N U N D E R S TA N D T H AT I T
I S C O N C E R N E D W I T H M U C H
M O R E T H A N J U S T S U P E R F I C I A L
A E S T H E T I C S .
A T L E A D I N G T E C H C O M PA N I E S , D E S I G N
I S N O W M U C H M O R E T H A N J U S T
F I G U R I N G O U T H O W A N E W P R O D U C T
W I L L L O O K , S A Y S I N F L U E N T I A L A U T H O R
A N D D E S I G N E R J O H N M A E D A .
S O U R C E

20. A S A P P L E ’ S VA L U AT I O N S H O T H I G H E R
A N D H I G H E R I N R E C E N T Y E A R S , A
F L U R RY O F M A J O R C O R P O R AT I O N S –
P H I L I P S , P E P S I C O , H Y U N D A I –
A N N O U N C E D T H E A P P O I N T M E N T S O F
C H I E F D E S I G N O F F I C E R S T O T H E I R
B O A R D S .
T H I S WA S N O M E R E C O I N C I D E N C E .
S E E K I N G T O E M U L AT E T H E S T E L L A R
S U C C E S S O F D E S I G N - L E D B U S I N E S S E S
L I K E A P P L E , G L O B A L C O M PA N I E S A R E
P O U R I N G I N V E S T M E N T I N T O D E S I G N .
I B M , F O R O N E , A N N O U N C E D A $ 1 0 0
M I L L I O N I N V E S T M E N T I N I T S D E S I G N
C A PA B I L I T I E S L A S T Y E A R , W I T H T H E
A I M T O H I R E 1 , 0 0 0 D E S I G N E R S A C R O S S
I T S G L O B A L W O R K F O R C E B Y 2 0 1 8 .
T H E R I S E O F T H E “ C D O ” ,
C H I E F D E S I G N O F F I C E R
S O U R C E

21. – C H R I S T I A N B A S O N
“Facebook has recently set up a unit charged with
improving the firm’s ability to ‘empathise’ with
users in other cultures. IBM too announced that it
is hiring 1,000 additional designers globally. And
the company that swallowed up the entire San
Francisco-based design firm Adaptive Path last
year? American bank Capital One.”
A R T I C L E S O U R C E

22. – A N N A W H I C H E R
“Over a ten year period, design-driven companies
outperformed the rest of the S&P index by 228%”
A R T I C L E S O U R C E

23. T H E D E S I G N
M AT U R I T Y
L A D D E R
S O U R C E : D A N I S H D E S I G N
C E N T R E
S O U R C E

24. D E S I G N T H I N K I N G S O LV E S
C O M P L E X P R O B L E M S ,
O R G A N I S AT I O N S , C O R P O R
AT E S , E V E N C O U N T R I E S ,
S TA R T E D T O R E A L I Z E
T H AT.
R E A D M O R E

25. O T H E R T H A N D E S I G N I N G
F O R B U S I N E S S , A N D
D E S I G N I N G F O R T H E
P U B L I C S E C T O R , D E S I G N
S TA R T E D T O B E U S E D I N
P O L I C Y M A K I N G T O O .
1 5 O F T H E 2 8 E U R O P E A N M E M B E R S TA T E S
H A V E E X P L I C I T LY I N C L U D E D D E S I G N I N T H E I R
N A T I O N A L I N N O VA T I O N P O L I C Y
S O U R C E

26. W O R K I N G W I T H P U B L I C
P O L I C Y – U S I N G T H E L A B
T O A L L O W F O R
E X P E R I M E N TAT I O N I N
T H E D E V E L O P M E N T A N D
I M P L E M E N TAT I O N O F
L A R G E - S C A L E L A W S ,
R E F O R M S , P O L I C I E S ,
R E G U L AT O RY E F F O R T S
A N D O T H E R C H A N G E -
M A K I N G I N I T I AT I V E S T H AT
TA R G E T T H E P U B L I C .
B Y: J E S P E R C H R I S T I A N S E N I S H E A D O F
R E S E A R C H A T M I N D L A B , D E N M A R K ’ S
C E L E B R A T E D G O V E R N M E N T I N N O VA T I O N U N I T
S O U R C E

27. A L O T O F Y O U T H H AV E
G R E AT I D E A S T H E Y C A N ’ T
A P P LY A S T H E Y D O N ’ T
H AV E A L L S K I L L S
R E Q U I R E D A N D N O
M O N E Y T O PAY S O M E O N E
O U R P R O B L E M

29. L E M O O W. C O M

30. T H A N K S
S I M P L E I A . C O M
FA C E B O O K
T W I T T E R
P I N T E R E S T
B E H A N C E
S L I D E S H A R E