A marketing plan for a new mobile app, EasyShopping

1. EasyShopping
-APARANA GUPTA

3. Why does it take so long in shopping?

4. Executive Summary
 Put your shopping list items in the list and we will tell
you the stores where you can find all the items.
 Option of selecting stores according to distance or
price
 Premium version of app gives you the way/path you
should follow so as to save your time.

6. OUR MISSION
To save the time of people
To save the money of people
TO HELP PEOPLE

7. OUR GOAL

8. OUR GOAL (Contd.)
 The vast majority of US retail sales, 92%, still happen offline. That’s right –
e-commerce's huge, crazy, insane growth still only represents 8% of the
total retail market.
Read
more: http://www.ripenecommerce.com/blog/ecommerce_survey#ixzz4Jab
9emmG
 To reach out to these 92% customers and help them out!

10. SEGMENTATION AND
MARKETING

12. To target the women community

13. Demographic

14. For any mobile app:

16. THREAT- People switching to online
shopping

20. PRICING
 FREE FOR CUSTOMERS
 Premium Version for Customers: $10 a month initially
 All the shops and outlets listed will be initially
required to promote the app on their store.
 Later once the app becomes popular we can ask the
shops and outlets for money according to
demographics.

21.  Partner through universities, colleges and
academic institutions
 Promote in outlets
 Promote on social media

22. OUR DISTRIBUTION
CHANNEL

24. COMMUNICATION
CHANNELS

26. 1. Use Google Maps API
https://developers.google.com/maps/

27. 2. Dijkstra's Algorithm

29. IMPLEMENTATION SCHEDULE

30. FINAL STEPS

31. CUSTOMER FEEDBACK

35. DISCLAIMER
CREATED BY APARANA GUPTA, DURING A
MARKETING INTERNSHIP UNDER PROF. SAMEER
MATHURA, IIM LUCKNOW