Presentation to the Mobile Marketing Association in Singapore on customer engagement through mobile devices and how it will change the way Banks engage their customers (in time)!

1. Banking on Mobile How one device will change the way Banks engage their customers (in time)!

2. Two men and a device...

3. One Device & One purpose … Telephony (100%)

4. A “smarter device” now multi purpose Web & Search (12%) 10 Mins Gaming & Social (47%) 40 Mins Telephony (32%) 27 mins Mail (9%) 7 Mins Source: US Mobile data from App Fire 11/1. Note: Android users showed higher browsing activity

5. The revolution has only just begun RELEVANCE RICHNESS

6. A “smarter device” now multi purpose Source: Heath Wallis

7. The seeds of the revolution… So Social Lo Mo Location Mobility

8. …complimented and cultivated Pa So Payments Social Lo Mo Ux Location Mobility User Experience

9. Carpe Diem Payments? Tricklenomics Contactless Instant

10. When Social met Local on a Mobile Locate Communicate Share

11. Creating a new currency for marketers Follow Like Check-In Share ?

12. Breeze Living

13. Differentiate through experience Design Serve to Sell Analyze

14. Breeze Wishlist

15. Ingredients to Success Strategic outlook, agile approach Unconventional inspiration Invest in User Centric Design Great Partners People & Culture

16. Pitfalls to be aware of Appfestation Content Exhaustion Standards (Security & OS) Find right Development Partners Underestimating Regulation

17. Thank You