20. COMMUNICATE
TO EVERYONE
2
SKATE TO THE
PUCK (CLIENTS)
3
WAYNE GRETZKY
ICE HOCKEY LEGEND
I skate to where the puck is going to be,
not where it has been.
BE MISSION
ORIENTED
1
PURPOSE
22. Design is not just what it looks like and
feels like. Design is how it works.
STEVE JOBS
APPLE
BUILD NEW
PROCESSES &
RITUALS
2
DON’T FORGET
THE BEAUTIFUL
BASICS
3
INVEST IN
DESIGN LED
DEVELOPMENT
1
PROCESS
24. Fear is the disease,
Hustle is the antidote.
SWEAT THE
SMALL STUFF
2
SHIP PRODUCT
NOT IDEAS
3
TECHNOLOGY IS
THE BUSINESS
1
PRODUCTIVITY
TRAVIS KALANICK
UBER