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DESIGN TO THE POWER
OF TEN
UX Australia 2016 - Melbourne
Andy Polaine
@apolaine
andy.polaine@fjordnet.com
1
COVER PHOTO COURTESY OF ALAN LORENCE
3
http://www.eamesoffice.com/the-work/powers-of-ten/
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
THE FRACTAL NATURE
OF (SERVICE) DESIGN
22
23
LOW LEVEL
APIS & LIBRARIES ARE UX FOR PROGRAMMERS & ENGINEERS
24
UI ELEMENT
FINGERPRINT
25
THE ROLE OF TRADITIONAL BLUEPRINTS
UI CLUSTER
FINGER
26
THE ROLE OF TRADITIONAL BLUEPRINTS
APP
HAND
27
THE ROLE OF TRADITIONAL BLUEPRINTS
DEVICE
HANDS
28
THE ROLE OF TRADITIONAL BLUEPRINTS
STORE
WALLET
29
THE ROLE OF TRADITIONAL BLUEPRINTS
ECOSYSTEM
LIFE
30
THE ROLE OF TRADITIONAL BLUEPRINTS
NETWORK
LIVES
31
THE ROLE OF TRADITIONAL BLUEPRINTS
NATIONAL
REGULATORY
SYSTEMS
POPULATION
32
THE ROLE OF TRADITIONAL BLUEPRINTS
GLOBALISATION &
INTERNATIONAL LAW
Rank Territory Value
191 Bangladesh 1.5
191 Congo 1.5
193 Niger 1.3
193 Central African Republic 1.3
195 Burundi 1.2
196 Iraq 1.0
197 Democratic Republic of Congo 0.9
198 Ethiopia 0.7
199 Myanmar 0.5
199 Tajikistan 0.5
MOST AND FEWEST INTERNET USERS
Technical notes
© Copyright 2006 SASI Group (University of Sheffield) and Mark Newman (University of Michigan)
Internet users per 1000 people in 2002
Rank Territory Value
1 Iceland 648
2 Sweden 573
3 Republic of Korea 552
4 United States 551
5 Denmark 513
5 Canada 513
7 Finland 509
8 Netherlands 506
9 Singapore 504
10 Norway 503
Land area
0
50
100
150
200
250
300
350
400
450
Japan
WesternEurope
NorthAmerica
EasternEurope
SouthAmerica
EasternAsia
MiddleEast
AsiaPacific
SouthernAsia
NorthernAfrica
SoutheasternAfrica
CentralAfrica
Internet Users 2002
www.worldmapper.org
Produced by the SASI group (Sheffield) and Mark Newman (Michigan)
“We [strive] to achieve a ‘warm-hearted digital world’ where everybody, including the elderly, the young, men
and women, enjoys ubiquitous access to communications technologies for the greater good ...”
During the 12 years from 1990 to 2002,
people using the Internet increased
in number by 224 times. By 2002 there
were 631 million Internet users
worldwide.
The distribution of Internet users
worldwide has changed remarkably
over just a dozen years. In 1990
Internet users were mainly found in
the United States, Western Europe,
Australia, Japan and Taiwan. By 2002
people living in Asia Pacific, Southern
Asia, South America, China and
Eastern Europe were notable Internet
users. A not insignificant number of
Internet users are also shown to be
in Northern Africa, Southeastern
Africa and the Middle East.
• Data are from the United Nations Development
Programme’s 2004 Human Development Report.
• Internet users have access to and use the Internet.
• See website for further information.
Territory size shows the proportion of worldwide Internet
users who lived there in 2002.
Map 336
Yeon Gi Son, 2006
INTERNET USERS IN 2002
Internetusersper1000peoplein2002
POPULATIONS & GOVERNMENTS
33
THE ROLE OF TRADITIONAL BLUEPRINTS
CLIMATE CHANGE
WEALTH
POVERTY
HEALTH
PEACE
DEVELOPMENT
SECURITY
TERRESTRIALS
34
SPACE
PHOTO: FLICKR USER HALFBEAK (AND YES, THAT’S LEGO)
EXTRA TERRESTRIALS?
DISCONNECTED
TOUCHPOINTS CAN
WRECK AN ECOSYSTEM
35
36
HI MYKI! YOU LOOK MODERN AND COOL. JUST TAP THEN?
37
OH. OKAY.
38
HOW ABOUT SWIPING? NO?
39
WAVE IT ABOUT A BIT?
40
PHOTO: JANINE SISSON
SORRY, CAN’T QUITE READ THAT…
41
MAYBE THE MACHINE WILL HELP? OH DEAR.
PLEASE EXPLAIN?
42
YARRA TRAM “TIPS”
When you travel with myki on a tram you don't always need to touch off at the
end of your journey.
That's because you can now travel from one end of a tram route to the other
on a Zone 1 fare.
On three tram routes - 75, 86 and 109 - the ends of the line furthest from the
city have a short Zone 2 section (which overlaps with Zone 1).
If your tram trip is entirely in Zone 2 you must touch on and touch off to get
the lower Zone 2 fare, otherwise there is no need to touch off on a tram.
Source: http://ptv.vic.gov.au/tickets/myki/touching-on-and-off/
43
Source: http://ptv.vic.gov.au/tickets/myki/touching-on-and-off/
I’LL TRY THE OFFICIAL WEBSITE. OH.
44
AHA! SLOW CARD READERS HUH?
ORIGINAL BUDGET $340M.
$1.55BN LATER…
45
Space shuttle launch $426 million
Mars Rover mission $777 million
Market value of Virgin Australia airlines $1.46 billion
Total assets of Ford Motor Company, Australia $1.5 billion
Source: https://sites.google.com/site/cheaperthanmyki/home
46
META VS MATTER
MACGUFFINS
TROJAN HORSES
DARK MATTER
“If it’s too easy to get an idea
accepted, you’re probably
doing it wrong. You’re
probably not disturbing the
dark matter enough.”
– DAN HILL, DARK MATTER AND TROJAN HORSES
47
MOVING BETWEEN THE
LEVELS
48
ZOOMING OUT INCREASES AREA OF
COMPLEXITY EXPONENTIALLY 49
PUBLIC TRANSPORT
INFRASTRUCTURE NATIONALLY
PUBLIC TRANSPORT
INFRASTRUCTURE
CITYWIDE
CAR SHARING
SERVICE
CAR
SHARING
WEBSITE
EACH LAYER HAS OVERLAPPING SCOPE AND
ELEMENTS 50
PUBLIC TRANSPORT
INFRASTRUCTURE
CITYWIDE
51
`
PUBLIC TRANSPORT
INFRASTRUCTURE NATIONALLY
PUBLIC TRANSPORT
INFRASTRUCTURE
CITYWIDE
CAR SHARING
SERVICE
CAR
SHARING
WEBSITE
REALITY IS MORE COMPLEX - BOUNDARIES
ARE BLURRED, LAYERS ENTWINED
HELP! THESE PROBLEMS
ARE TOO COMPLICATED!
YES, BUT SO IS A LOT OF
WHAT WE DO.
52
53
THE ROLE OF TRADITIONAL BLUEPRINTS
CLIMATE CHANGE
WEALTH
POVERTY
HEALTH
PEACE
DEVELOPMENT
SECURITY
WICKED PROBLEMS
54
“FIXING CLIMATE CHANGE
OR THE GLOBAL
FINANCIAL CRISIS IS NOT
YOUR F*****G JOB!”
– A DESIGNER AT A CONFERENCE
55
WHOSE JOB IS IT THEN?
56
MR ORANGE? PROBABLY NOT
(SERVICE) DESIGN &
THE CIRCULAR
ECONOMY
57
58PHOTO: FLICKR USER SMIG44
MILLIONS OF ACTS OF DESIGN AND THOUGHTLESSNESS
59
CANKUN FACTORY, XIAMEN CITY, 2005 – SOURCE & © EDWARD BURTYNSKY
OUTSOURCED INDUSTRIAL PRODUCTION
60CELL PHONES #2, ATLANTA 2005 - SOURCE & © CHRIS JORDAN
YOUR OLD MOBILE PHONES
61
Source: http://www.nesta.org.uk/event/smart-resources-new-forms-open-data-more-circular-economy
62Source: https://www.youtube.com/watch?v=3HHx0fDecUU
SMALLER PACKAGE, LESS WASTE, FEWER RETURNS, BETTER CX
GOVERNMENT
63
64
“We do not want to continue
running government as a series of
disjointed silos.”
– SIR JEREMY HEYWOOD, CABINET SECRETARY & HEAD OF THE CIVIL SERVICE
Source: https://civilserviceleaders.blog.gov.uk/2014/09/26/more-than-just-websites/
HEALTH,
HUMANITARIAN AID,
PEACE, DEVELOPMENT
& SECURITY
65
UNIDIR &
THE POLICY LAB
The Security Needs Assessment Protocol:
Improving Operational Effectiveness through
Community Security
Derek B. Miller and Lisa Rudnick
UNIDIR
Designed and printed by the Publishing Service, United Nations, Geneva
GE-08.00757 — April 2008 — 4,730 — UNIDIR/2008/4
UNITEDNATIONS
UNIDIR
UNITED
NATIONS
INSTITUTE
FOR
DISARMAMENT
RESEARCH
UNIDIRTheSecurityNeedsAssessmentProtocol:ImprovingOperationalEffectivenessthroughCommunitySecurity
The Security Needs Assessment Protocol project of the United Nations Institute for
Disarmament Research is working to improve operational effectiveness—meaning the
impact and sustainable success of any undertaking designed to effect social change in a
community—in humanitarian, development and security operations by improving the design
of field-level activities that pertain to community security.
The project aims to create a systematic and rapid means of assessing local security problems
as they are understood by community members themselves. This Protocol could be applied
by interested agencies to conduct cooperative cultural research in the community, and then
use the knowledge gained to better align resources with local needs.
67
FJORD FIDO
IMPROVING
DIABETES
CARE
https://www.fjordnet.com/workdetail/make-
the-world-work-better/
68
BRINGING THE INTERNET TO IDJWI
firstlight.fjordnet.com
69
SOLAR POWERED PATIENT MANAGEMENT SYSTEM
https://firstlight.fjordnet.com/
70
THE GOOD NEWS IS
THAT WE ALREADY
HAVE MOST OF THE
TOOLS
Collaborate with domain experts
Move fluidly between the zoom levels
and know which level you are on
Disturb the dark matter and make it
visible and tangible
Design for the transitions and
connections in-between, you must
71
DEVELOP A HEALTHY BALANCE
OF HUMILITY AND EGO
72
THANK YOU!
QUESTIONS?
@apolaine
andy.polaine@fjordnet.com
Speakerdeck: apolaine
73
P.S. WE’RE HIRING!
FJORDNET.COM/CAREERS

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Design to the Power of Ten

  • 1. DESIGN TO THE POWER OF TEN UX Australia 2016 - Melbourne Andy Polaine @apolaine andy.polaine@fjordnet.com 1
  • 2. COVER PHOTO COURTESY OF ALAN LORENCE
  • 4. 4
  • 5. 5
  • 6. 6
  • 7. 7
  • 8. 8
  • 9. 9
  • 10. 10
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  • 13. 13
  • 14. 14
  • 15. 15
  • 16. 16
  • 17. 17
  • 18. 18
  • 19. 19
  • 20. 20
  • 21. 21
  • 22. THE FRACTAL NATURE OF (SERVICE) DESIGN 22
  • 23. 23 LOW LEVEL APIS & LIBRARIES ARE UX FOR PROGRAMMERS & ENGINEERS
  • 25. 25 THE ROLE OF TRADITIONAL BLUEPRINTS UI CLUSTER FINGER
  • 26. 26 THE ROLE OF TRADITIONAL BLUEPRINTS APP HAND
  • 27. 27 THE ROLE OF TRADITIONAL BLUEPRINTS DEVICE HANDS
  • 28. 28 THE ROLE OF TRADITIONAL BLUEPRINTS STORE WALLET
  • 29. 29 THE ROLE OF TRADITIONAL BLUEPRINTS ECOSYSTEM LIFE
  • 30. 30 THE ROLE OF TRADITIONAL BLUEPRINTS NETWORK LIVES
  • 31. 31 THE ROLE OF TRADITIONAL BLUEPRINTS NATIONAL REGULATORY SYSTEMS POPULATION
  • 32. 32 THE ROLE OF TRADITIONAL BLUEPRINTS GLOBALISATION & INTERNATIONAL LAW Rank Territory Value 191 Bangladesh 1.5 191 Congo 1.5 193 Niger 1.3 193 Central African Republic 1.3 195 Burundi 1.2 196 Iraq 1.0 197 Democratic Republic of Congo 0.9 198 Ethiopia 0.7 199 Myanmar 0.5 199 Tajikistan 0.5 MOST AND FEWEST INTERNET USERS Technical notes © Copyright 2006 SASI Group (University of Sheffield) and Mark Newman (University of Michigan) Internet users per 1000 people in 2002 Rank Territory Value 1 Iceland 648 2 Sweden 573 3 Republic of Korea 552 4 United States 551 5 Denmark 513 5 Canada 513 7 Finland 509 8 Netherlands 506 9 Singapore 504 10 Norway 503 Land area 0 50 100 150 200 250 300 350 400 450 Japan WesternEurope NorthAmerica EasternEurope SouthAmerica EasternAsia MiddleEast AsiaPacific SouthernAsia NorthernAfrica SoutheasternAfrica CentralAfrica Internet Users 2002 www.worldmapper.org Produced by the SASI group (Sheffield) and Mark Newman (Michigan) “We [strive] to achieve a ‘warm-hearted digital world’ where everybody, including the elderly, the young, men and women, enjoys ubiquitous access to communications technologies for the greater good ...” During the 12 years from 1990 to 2002, people using the Internet increased in number by 224 times. By 2002 there were 631 million Internet users worldwide. The distribution of Internet users worldwide has changed remarkably over just a dozen years. In 1990 Internet users were mainly found in the United States, Western Europe, Australia, Japan and Taiwan. By 2002 people living in Asia Pacific, Southern Asia, South America, China and Eastern Europe were notable Internet users. A not insignificant number of Internet users are also shown to be in Northern Africa, Southeastern Africa and the Middle East. • Data are from the United Nations Development Programme’s 2004 Human Development Report. • Internet users have access to and use the Internet. • See website for further information. Territory size shows the proportion of worldwide Internet users who lived there in 2002. Map 336 Yeon Gi Son, 2006 INTERNET USERS IN 2002 Internetusersper1000peoplein2002 POPULATIONS & GOVERNMENTS
  • 33. 33 THE ROLE OF TRADITIONAL BLUEPRINTS CLIMATE CHANGE WEALTH POVERTY HEALTH PEACE DEVELOPMENT SECURITY TERRESTRIALS
  • 34. 34 SPACE PHOTO: FLICKR USER HALFBEAK (AND YES, THAT’S LEGO) EXTRA TERRESTRIALS?
  • 36. 36 HI MYKI! YOU LOOK MODERN AND COOL. JUST TAP THEN?
  • 40. 40 PHOTO: JANINE SISSON SORRY, CAN’T QUITE READ THAT…
  • 41. 41 MAYBE THE MACHINE WILL HELP? OH DEAR.
  • 42. PLEASE EXPLAIN? 42 YARRA TRAM “TIPS” When you travel with myki on a tram you don't always need to touch off at the end of your journey. That's because you can now travel from one end of a tram route to the other on a Zone 1 fare. On three tram routes - 75, 86 and 109 - the ends of the line furthest from the city have a short Zone 2 section (which overlaps with Zone 1). If your tram trip is entirely in Zone 2 you must touch on and touch off to get the lower Zone 2 fare, otherwise there is no need to touch off on a tram. Source: http://ptv.vic.gov.au/tickets/myki/touching-on-and-off/
  • 44. 44 AHA! SLOW CARD READERS HUH?
  • 45. ORIGINAL BUDGET $340M. $1.55BN LATER… 45 Space shuttle launch $426 million Mars Rover mission $777 million Market value of Virgin Australia airlines $1.46 billion Total assets of Ford Motor Company, Australia $1.5 billion Source: https://sites.google.com/site/cheaperthanmyki/home
  • 47. “If it’s too easy to get an idea accepted, you’re probably doing it wrong. You’re probably not disturbing the dark matter enough.” – DAN HILL, DARK MATTER AND TROJAN HORSES 47
  • 49. ZOOMING OUT INCREASES AREA OF COMPLEXITY EXPONENTIALLY 49 PUBLIC TRANSPORT INFRASTRUCTURE NATIONALLY PUBLIC TRANSPORT INFRASTRUCTURE CITYWIDE CAR SHARING SERVICE CAR SHARING WEBSITE
  • 50. EACH LAYER HAS OVERLAPPING SCOPE AND ELEMENTS 50 PUBLIC TRANSPORT INFRASTRUCTURE CITYWIDE
  • 51. 51 ` PUBLIC TRANSPORT INFRASTRUCTURE NATIONALLY PUBLIC TRANSPORT INFRASTRUCTURE CITYWIDE CAR SHARING SERVICE CAR SHARING WEBSITE REALITY IS MORE COMPLEX - BOUNDARIES ARE BLURRED, LAYERS ENTWINED
  • 52. HELP! THESE PROBLEMS ARE TOO COMPLICATED! YES, BUT SO IS A LOT OF WHAT WE DO. 52
  • 53. 53 THE ROLE OF TRADITIONAL BLUEPRINTS CLIMATE CHANGE WEALTH POVERTY HEALTH PEACE DEVELOPMENT SECURITY WICKED PROBLEMS
  • 54. 54 “FIXING CLIMATE CHANGE OR THE GLOBAL FINANCIAL CRISIS IS NOT YOUR F*****G JOB!” – A DESIGNER AT A CONFERENCE
  • 55. 55 WHOSE JOB IS IT THEN?
  • 57. (SERVICE) DESIGN & THE CIRCULAR ECONOMY 57
  • 58. 58PHOTO: FLICKR USER SMIG44 MILLIONS OF ACTS OF DESIGN AND THOUGHTLESSNESS
  • 59. 59 CANKUN FACTORY, XIAMEN CITY, 2005 – SOURCE & © EDWARD BURTYNSKY OUTSOURCED INDUSTRIAL PRODUCTION
  • 60. 60CELL PHONES #2, ATLANTA 2005 - SOURCE & © CHRIS JORDAN YOUR OLD MOBILE PHONES
  • 64. 64 “We do not want to continue running government as a series of disjointed silos.” – SIR JEREMY HEYWOOD, CABINET SECRETARY & HEAD OF THE CIVIL SERVICE Source: https://civilserviceleaders.blog.gov.uk/2014/09/26/more-than-just-websites/
  • 66. UNIDIR & THE POLICY LAB The Security Needs Assessment Protocol: Improving Operational Effectiveness through Community Security Derek B. Miller and Lisa Rudnick UNIDIR Designed and printed by the Publishing Service, United Nations, Geneva GE-08.00757 — April 2008 — 4,730 — UNIDIR/2008/4 UNITEDNATIONS UNIDIR UNITED NATIONS INSTITUTE FOR DISARMAMENT RESEARCH UNIDIRTheSecurityNeedsAssessmentProtocol:ImprovingOperationalEffectivenessthroughCommunitySecurity The Security Needs Assessment Protocol project of the United Nations Institute for Disarmament Research is working to improve operational effectiveness—meaning the impact and sustainable success of any undertaking designed to effect social change in a community—in humanitarian, development and security operations by improving the design of field-level activities that pertain to community security. The project aims to create a systematic and rapid means of assessing local security problems as they are understood by community members themselves. This Protocol could be applied by interested agencies to conduct cooperative cultural research in the community, and then use the knowledge gained to better align resources with local needs.
  • 68. 68 BRINGING THE INTERNET TO IDJWI firstlight.fjordnet.com
  • 69. 69 SOLAR POWERED PATIENT MANAGEMENT SYSTEM https://firstlight.fjordnet.com/
  • 70. 70 THE GOOD NEWS IS THAT WE ALREADY HAVE MOST OF THE TOOLS
  • 71. Collaborate with domain experts Move fluidly between the zoom levels and know which level you are on Disturb the dark matter and make it visible and tangible Design for the transitions and connections in-between, you must 71
  • 72. DEVELOP A HEALTHY BALANCE OF HUMILITY AND EGO 72