The document discusses the rise of synthetic media and its implications. It notes that advances in AI like generative adversarial networks (GANs) have enabled the creation of highly realistic synthetic images, videos, voices and virtual humans in just the past few years. This raises issues about determining what is real and has implications for the creative industries as synthetic content becomes more widespread. The document argues that designers may take on new roles curating and guiding AI systems to ensure their responsible use.

1. Creativity in the age
of synthetic realities
Design and Innovation from
Accenture Interactive
Andy Polaine
Group Director – Fjord Client Evolution
@apolaine | @fjord
trends.fjordnet.com
pln.me/synthetic
Emerce eDay, Amsterdam, 2019

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Andy Polaine – Creativity in the age of synthetic realities
Deep Fakes

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Andy Polaine – Creativity in the age of synthetic realities
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The Post's View
Deepfakes are dangerous — and they target a huge
weakness
Opinion•
June 16
DEEPFAKES ARE dangerous — not only the synthetic videos themselves but also the way they
promise to blur reality in a country where facts are already up for debate.
"Deepfakes" have changed the idea that seeing is believing - and could have a huge impact on how future political campaigns unfold.
(Elyse Samuels/The Washington Post)
By Editorial Board
"
Inside the race to beat 'deepfakes' in 2020
' Sections Sign In () Summer Sale
Democracy Dies in Darkness
There's a terrifying trend on the internet
that could be used to ruin your reputation,
and no one knows how to stop it
Lisa Eadicicco, Business Insider
10.07.2019, 17:01
Samantha Lee/Business Insider
The rise of deepfakes, or videos created using AI that can make it
look like someone said or did something they have never done, has
FACEBOOK! LINKEDIN" TWITTER# EMAIL$ PRINT%
El Paso Shooting
This PSA About Fake News From
Barack Obama Is Not What It
Appears
Oscar-winning filmmaker Jordan Peele has a warning for viewers about trusting material they
encounter online.
David Mack
BuzzFeed News Reporter
Posted on April 17, 2018, at 11:26 a.m. ET
Sitting before the Stars and Stripes, another flag pinned to his lapel, former president
Barack Obama appears to be delivering an important message about fake news — but
something seems slightly...off.
video-player.buzzfeed.com
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Technology
Home Video World UK Business Tech Science Stories Entertainment & Arts Health World News TV More
In fighting deep fakes, mice may be great
listeners
By Dave Lee
North America technology reporter
Top Stories
Hong Kong airport cancels flights
over protests
2 hours ago
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4. Fake Olds
4
Andy Polaine – Creativity in the age of synthetic realities

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Andy Polaine – Creativity in the age of synthetic realities
Image: Wikimedia
Stalin removes Nikolai Yezhov, 1940

6. Cover ©1982 National Geographic
6
Andy Polaine – Creativity in the age of synthetic realities
Image ©Gordan Gahan
National Geographic, 1982

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Andy Polaine – Creativity in the age of synthetic realities
Photoshop 1.0, 1990

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Andy Polaine – Design in the age of synthetic realities
Stories (and Sharpies) are a more
potent technology than Deepfakes.

9. “There is nothing so amazing
that we can’t get used to it.”
9
Andy Polaine – Creativity in the age of synthetic realities
Ian McEwan, Machines Like Me

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Andy Polaine – Creativity in the age of synthetic realities
The rapid pace of
synthetic media

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Andy Polaine – Creativity in the age of synthetic realities
Large Scale GAN Training for High Fidelity Natural Image Synthesis. Andrew Brock, Jeff Donahue, Karen Simonyan
Hi-fidelity synthetic imagery
Dogball

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Andy Polaine – Creativity in the age of synthetic realities
Synthetic People

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Andy Polaine – Creativity in the age of synthetic realities
Four years of GANs
Ian Goodfellow: https://twitter.com/goodfellow_ian/status/1084973596236144640

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Andy Polaine – Creativity in the age of synthetic realities
StyleGAN: https://github.com/NVlabs/stylegan

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Andy Polaine – Creativity in the age of synthetic realities
Vid2Vid: https://tcwang0509.github.io/vid2vid/

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Andy Polaine – Creativity in the age of synthetic realities
Jurassic Park, 1993
Expression & Pose Editing
Deep Video Portraits: https://arxiv.org/abs/1805.11714

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Andy Polaine – Creativity in the age of synthetic realities
Few/Single Shot Living Portraits
Few-Shot Adversarial Learning of Realistic Neural Talking Head Models:
https://arxiv.org/abs/1905.08233v1

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Andy Polaine – Creativity in the age of synthetic realities
The willing
suspension of
disbelief

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Andy Polaine – Creativity in the age of synthetic realities
“As soon as it works, no
one calls it AI anymore.”
- John McCarthy, 1955

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Andy Polaine – Creativity in the age of synthetic realities
lilmiquela
Venice Beach
View Profile
View More on Instagram
36,346 likes
lilmiquela
*Nicki voice* Let's go to the beach, beach!!! That is all. Have a blessed day bbs
" # $ %
☀
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Add a comment...
Lil Miquela at the beach. Do synthetic people need sun protection?
Given the rise of virtual Instagram inhuencer Lil Miquela (who currently has 1.6m followers) and her forays into music,
advertising and interviewing, it seems likely that the Vrst full GAN-generated artist is around the corner.
Lil Miquela
https://www.instagram.com/lilmiquela/

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Andy Polaine – Creativity in the age of synthetic realities
Hatsune Miku
https://www.instagram.com/hatsune.miku_/

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Andy Polaine – Creativity in the age of synthetic realities
AI news anchor
https://twitter.com/XHNews/status/1098221286491271168

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Andy Polaine – Creativity in the age of synthetic realities
Synthetic media
and the future of
creative
industries

24. Synthesise people, faces, objects, animals
Capture and re-generate poses and movement
Modify facial expressions
Synthesise places and landscapes
Clone voices
Generate completely new imagery
Generate writing
Effortlessly erase anything from images/video
Generate GUIs and UX flows
Link them all together in workflows
24
Andy Polaine – Creativity in the age of synthetic realities
We can now:

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Andy Polaine – Creativity in the age of synthetic realities
Digital
Fashion
Image: Instagram – Daria Simonova wearing digital clothes by Carlings.

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Andy Polaine – Creativity in the age of synthetic realities
Data Grid
https://datagrid.co.jp

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Andy Polaine – Creativity in the age of synthetic realities

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Andy Polaine – Creativity in the age of synthetic realities
Creative Selection
StyleGAN: https://github.com/NVlabs/stylegan

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Andy Polaine – Creativity in the age of synthetic realities
AI-assisted
design

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Andy Polaine – Creativity in the age of synthetic realities
UIzardhttps://uizard.io

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Andy Polaine – Creativity in the age of synthetic realities
Adobe’s Content-Aware Fill

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Social media ex-removal?

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Andy Polaine – Creativity in the age of synthetic realities
Designer as
AI curator
Image: “squishybrain” on Ganbreeder

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Andy Polaine – Creativity in the age of synthetic realities
Ganbreederhttp://ganbreeder.app

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Andy Polaine – Creativity in the age of synthetic realities
Text to image synthesis
AttnGAN: https://arxiv.org/abs/1711.10485

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Andy Polaine – Creativity in the age of synthetic realities
iSketchNFill
https://github.com/arnabgho/iSketchNFill

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Andy Polaine – Creativity in the age of synthetic realities
Runway ML –
Photoshop 1.0
of AI & Design
http://runwayml.com

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Andy Polaine – Creativity in the age of synthetic realities
Runway ML

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Andy Polaine – Creativity in the age of synthetic realities
Designers’ AI
assistants
will become
valuable IP
Technology
Home Video World Asia UK Business Tech Science Stories Entertainment & Arts Health World News T
1 August 2019
AI system 'should be recognised as
inventor'
By Leo Kelion
Technology desk editor
An artificial intelligence system should be recognised as the inventor of two
ideas in patents filed on its behalf, a team of academics says.
The AI has designed interlocking food containers that are easy for robots to grasp
Top Stories
Amazon fires an 'interna
crisis', says Macron
The French president's call fo
be discussed at the G7 summ
Brazil’s president.
2 hours ago
Cathay Pacific staff spea
climate of fear
22 August 2019
Parents fail to free sons
daughter's murder
22 August 2019
Features
Why India wants to brea
decades-old nuclear ple
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Andy Polaine – Creativity in the age of synthetic realities
Synthetic Twins

41. “The whole thing looks very
natural and no one would
likely even notice without
prior knowledge of the
feature.”
Andrew O’Hara — AppleInsider
41Image: Fernando Frazão/Agência Brasil
Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
Images: Will Sigmon @WSig
https://twitter.com/WSig/status/1146146914985009154
CorrectedUncorrected
Attention Correction

42. 30 July 2019
Chinese vlogger who used filter to look younger caught
in live-stream glitch
By Dhruti Shah & Kerry Allen
BBC News & BBC Monitoring
Your Highness Qiao Biluo's real appearance (left) and one of her filtered faces (right) from an earlier
livestream on Douyu
Fans of a popular Chinese video blogger who called herself "Your Highness
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42
Andy Polaine – Design in the age of synthetic realities
Synthetic
Twins
AI Avatars

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Andy Polaine – Creativity in the age of synthetic realities
Snapchat’s
gender-swap lens
Nev Schulman - host of MTV’s Catfish
https://twitter.com/NevSchulman/status/1127724161718202368

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Andy Polaine – Creativity in the age of synthetic realities
Emotion intervention
Emotion inference
Real time emotion inference using CycleGAN: https://www.youtube.com/watch?v=JaQQVrAv9ok

45. “You’ve got to rely on people’s ethics.
You don’t cheat just because the
technology is available. Machines aren’t
ethical or unethical — people are.”
45
Andy Polaine – Creativity in the age of synthetic realities
Brian Steffans, graphics editor at The Los Angeles Times, 1987.

46. Thank you.
Andy Polaine
@apolaine @fjord
pln.me/synthetic
Emerce eDay, Amsterdam, 2019