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2. More than 70% of the
world’s largest 2,000
companies are expected
to have deployed at least
one gamified application
by year-end 2014.
- Gartner -
3. The overall market for
gamification
tools, services, and
applications is projected
to be $5.5 billion by 2018.
- M2 Research -
4. 47% of vendors say their
clients are looking to
increase user engagement in
their gamification
applications.
- BI Worldwide -
5. 80% of current gamified
enterprise applications
will fail to meet their
objectives, due largely to
poor design.
- Gartner -
6. 63% of American adults
agree that making
everyday activities more
like a game would make
them more fun and
rewarding.
- JW Intelligence-
7. 51% of American adults
agree that if a layer of
competition were added to
everyday activities, they’d be
more likely to keep closer
watch of their behavior in
those areas.
- JW Intelligence-
8. According to new research from
Gabe Zichermann, founder and
chief executive at Dopamine
Inc., employers who implement
gamification techniques
internally can increase
productivity of their employees
by 40%.
- Gabe Zichermann -
9. Deloitte Leadership Academy, an
executive training
program, increased by 46.6% the
number of users that returned
daily to their platform by
embedding gamification
mechanics into it.
- Deloitte Leadership Academy -
10. Lawley Insurance: with a
2-week contest, the
company closed more
sales than the previous 7
months combined.
- Lawley Insurance -
11. Deloitte: training
programs that are
gamified took 50% less
time to complete and
massively improved long
term engagement.
- Deloitte -