1. 62%
$46.2 BILLION $255 BILLION
Number of IoT Connections
IoT Devices by Category
The Promise Of Enterprise IoT
IoT Market Value
2006
2014
2020
2013 2014 2020
Enterprise
2 0 1 5 2 0 1 9
Home Government39% 31% 30%
10.7B 13.7B 50B6B
The Internet of Things and the Ecosystem Advantage
The term “Internet of Things” was first coined in 1999. Today, the Internet of Things (IoT)—a network of physical objects embedded with
sensors that can connect and share data—is growing with amazing speed.
$0T
= $25 Billion
$5T $10T $15T $20T $25T
$2.3T
$19T
Fitness trackers and other consumer devices may be the most recognizable IoT devices on the market today, but the true potential of IoT is
in enterprise applications. In fact, by 2020, the enterprise sector will account for almost 40 percent of IoT devices.
of executives say they have adopted or plan to adopt IoT. Accelerating
adoption will lead to a spike in spending on IoT products and services.
Already,
Enterprise Spending on IoT
= $25 Billion
19%
The market value of IoT is already
measured in the trillions of dollars
and has enjoyed a blistering
a number that is poised to accelerate
even faster in the future.
C A G R
40% C A G RT h i s r e p r e s e n t s a

2. 17%
IoT Industry Pioneers IoT-Enabled Objects
Greatest Barriers to Enterprise IoT Adoption
ECOSYSTEMS DELIVER THE IoT EDGE
Manufacturing
Transportation
Healthcare
Utilities
Agriculture
The enterprise IoT boom also represents an unprecedented opportunity for software developers.
Enterprise-IoT focused software is already out-earning IoT hardware by a wide margin.
It will be increasingly difficult, if not impossible, for companies to master the entire IoT digital value chain. That’s
why ecosystems of device, software, and platform providers are becoming critical to the IoT space.
$43.9B $2.3B
IoT Software IoT Hardware
$0 $100B $0 $100B
V S .
“[C]ollaboration will be an imperative if companies want to meet growing customer expectations.” —World Economic Forum
Goggles
Cows
Dog collars
Street lamps
Diapers
But, these ecosystems have to work together. In fact, the greatest barrier to IoT adoption is interoperability between devices and software.
SOURCES
Industrial Internet of Things: Unleashing the Potential of Connected Products and Services, World Economic Forum, 2014
The Internet of Things, Infographic, Goldman Sachs Global Investment Research, 2014
Internet Of Things Survey and Statistics, BI Intelligence, 2014
IoT Adoption Driven By Companies, BI Intelligence, 2014
Fortune 500 App Report, Infographic, AppDirect, 2014
Already, nearly one-fifth of Fortune 100 companies offer public APIs or a formal
developer program to help build and support ecosystems, often for IoT applications.
of the Fortune 100 support ecosystems
Lack of interoperability
Security concerns
Uncertain ROI
Legacy equipment
65%
64%
53%
38%
Contact us for more information about how AppDirect can work with you to power monetization and distribution for the Internet of Things.
www.appdirect.com | s al e s @appdire ct.com | 877-4 04 -2777
“[S]oftware developers, start-ups,
customers partners, suppliers, and
competitors turn ‘co-opetitors’
…collectively amplify the value creation
opportunities for all participants.”
—World Economic Forum