AppDirect is a company that provides a platform for software vendors to monetize and distribute their cloud services. It enables vendors to utilize various distribution channels from startup to IPO, including self-service billing, sales teams, partner programs, marketplaces, and operating their own marketplace. The AppDirect Monetization Suite is a one-stop platform that powers all aspects of cloud service commerce through features like billing, distribution, and reseller management services. It connects over 1000 software vendors to their network of channel partners.
- AppDirect has reached global distribution through a network of connected cloud marketplaces
Partner program
Xero realized that their primary customers (accoiuntants) were very well positions to offer Xero to their users – results
Established set of tiers (tiered incentive program) – referral program, etc
http://www.digitalfirst.com/2013/03/29/how-xero-added-120000-customers-three-years/
http://www.digitalfirst.com/2013/04/03/add-on-market-a-massive-opportunity-says-xero-exec/
http://www.crn.com.au/News/342461,the-dying-business-of-reselling-software.aspx
http://www.itwire.com/it-industry-news/cloud-accounting/67801-xero-customers-switching-from-competitors-helps-fuel-growth
http://finance.yahoo.com/q/is?s=XRO.NZ