Agatha Poon of 451 Research explores the evolution of cloud service commerce over the past year and forecasts trends to look out for in 2016. Learn how to read the market and grow your cloud business effectively: - Key drivers for cloud adoption in 2015 - A global breakdown of cloud usage across regions and company size - How IoT and mobile will transform the cloud ecosystem in the coming year

1. © 2015 AppDirect, Proprietary & Confidential
APPDIRECT WEBINAR
Trending: The Evolution of Cloud
Service Commerce in 2015
Tuesday December 15th
9:00-10:00am PST
Agatha Poon
Market Researcher at
WHAT YOU WILL LEARN:
• The Boom and the Bust: Looking back at what
worked and what fell short in 2015
• Minding the gap between the cloud and your
customers
• How to build a better 2016 by identifying key
growth levers

2. © 2015 AppDirect, Proprietary & Confidential
BUSINESS TRANSFORMATION IS WELL UNDERWAY
2
Source: ChangeWave Research, a service of 451 Research
3 out of 5
companies allow employees to use
their personal devices for business
purposes.
60%
companies say
“Shadow IT” used by
some employees.
363 Million
In 2014, there were 363 million connected devices
in use in the US and it is expected to hit the 486 million
mark by 2018.

3. © 2015 AppDirect, Proprietary & Confidential
THE NEW NORMAL FOR ENTERPRISES
N=162, Source: 451 Research, the InfoPro

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GLOBAL CLOUD COMPUTING- WHERE THE MONEY IS SPENT
North America
2014: $7,139m 59%
2019: $20,015m 54%
CAGR: 23%
LATAM
2014: $402m 3%
2019: $1,662m 5%
CAGR: 33%
EMEA
2014: $2,776m 23%
2019: $8,881m 24%
CAGR: 26% APAC
2014: $1,842m 15%
2019: $6,303m 17%
CAGR: 28%

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2015 IN REVIEW: KEY TRENDS SHAPING THE CLOUD
MARKET
Improved investment climate helps spur innovation & tech
entrepreneurship
BYOD and mobility growing at the expense of IT
On-demand, everything as a service model proliferates
Companies establish online operations, not simply an online
presence
Applications are already business-critical in the cloud
A right combination of managed service capabilities,
support and trust is critical to differentiate

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THREE TRENDS TO WATCH
Go Flexible, Go Mobile
§ The cloud marketplace
model will continue to
operate on both closed
systems and open
systems.
§ Mobility of various
applications will become
an integral part of the
cloud marketplace
offerings.
Agile Service Delivery
§ Vertical-focused cloud
marketplace will come
online
§ IT stores deployed within
the customer’s premises
will move beyond the
conceptual stage
Unified Management
§ Achieving a single pane
view across applications
and environments, with
unified monitoring
capability
§ APIs for access to key
metrics that measure user
experience

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WHAT’S NEXT IN THE CLOUD ERA?
The influx of cloud investments will drive strategic
partnerships, JVs and M&A activity
Shrinking revenues and heightened competition will help
trigger creativity and innovation
The hyperscale vendors will battle on price while other
cloud players try to demonstrate value
Future is hybrid management of physical, virtual, and cloud
environments
The effective use of cloud management services will
accelerate the use of cloud as the means of increasing
productivity and profitability

8. © 2015 AppDirect, Proprietary & Confidential
APPDIRECT WEBINAR
Thank you for tuning in!
Agatha Poon
Market Researcher at
Agatha.poon@451research.com
Victor White
Director of
Communications at
Victor.white@appdirect.com