With our co-hosts Grace Hill and Trulia, we hosted a fantastic webinar on what you should be doing to find and serve you mobile customers. Our presenter (Pierre Calzadilla, Senior Manager of Trulia Rentals) shared real-world tips on what you should be doing (now!) to cater to the mobile renter and how renters engage on mobile platforms; what features they want, and what prices are most searched for – we all learned something new!
2. AppFolio
Web-Based Property Management Software
Complete Solution Includes:
• Property management and accounting
• Online rent collection (free)
• Prospect / guest card tracking
• Marketing
• Website
• Payment processing
• Online applications
• Resident Screening
So You Run A More Successful Business
3. Grace Hill
• Leading Education Provider
• Apartment-Industry
Specific Training
• Vision Learning
Management System (LMS)
• www.gracehilllearning.com
7. Agenda
Real-world tips on what you should be doing (now!) to cater
to the mobile renter.
Learn how renters engage on mobile platforms; what
features they want, what prices are most searched for and
more.
Owners are mobile too: learn some great tips to connect
with your owners and grow your marketshare.
How to connect with your next client, we'll share tips so you
can stay on the go and still be responsive.
12. What do you need to do now?
Tips to connect with today’s renter
• Responsive websites
• Online/Mobile applications
• Rent Payment
• Service calls – mobile/app
• Respond quickly to their questions
13. How do they engage:
What do your future customers expect?
• Be Transparent and Available
o Hiding addresses will result in less contact
o Exposing Phone numbers, gains trust and
increases leads
o If you are scared of contact, use a virtual
office/Real Estate answering service.
27. Mobile Renter Search Behavior
Which feature do you care
most about when looking
at your next place to live?
-
Descriptions
Photos
Phone #
Amenities
Exact Address
Ranks of Most
important Features
1 – Photos
2 – Exact address
3 – Description
4 – phone number
5 – List of amenities
28. When do mobile users look for their home?
6pm
S
M
T
W
Th
F
Sa
31. Mobile Renter Search Behavior
Which would you be most likely to do?
- Request a service call
- Complete an application
- Pay rent
- Place a deposit
- Credit application
Android – they sell many phones from different manufacturers and actually have more market share than Apple.
Trulia overview – this is why I am speaking today – we know real estate, and have been at it for over 8 years. We are publicly traded on the NYSE…
Todays agenda – 4 key things we will discuss:
Mobile literally – and with regards to technology – tablets and smartphones. For example did you know that accordind to Nielsen: Nielsen estimates in its latest survey of American consumers that smartphones now account for around 64% of all mobile phones used in the United States and that 80% of Americans who recently bought a new phone bought a smartphone.
56% of all adults own a smartphone. 78% of people who earn 75K+ own a smartphone. 70% with at least a college education. Income – data shows that90% of recent phones purchased were Apple or Android The number of LTE subscribers is seen hitting 2.6 billion by the end of 2019, with 85 percent of subscribers in North America having LTE capability.
Trulia has over 14.5M users via mobile devices! That’s an 88% increase y-o-y from 7.7 the year prior (as of Q3 2013) we don’t disclose new number until February. Iphone – full/rentalsIpadAndroid full/rentalsMobile webKindle fireAndroid tablet
Millions of consumers are on Trulia every month, using our site to make decisions on where to buy, rent and invest. We offer many fundamental tools that an investor wants: Avg price per sqft, previously sold homes – comps, crime, amenities, price alerts for decreases and so much more. The point is that they often buy their property here, and it is a fantastic place to connect with them – before they invest or right during the process – to show YOUR expertise. … let me explain.
These questions are evergreen – great serach engine optimizationOften there are NO PM answers, mostly real estate agentsGreat way to grow your brand, inbound links, and gain new marketshare – without competing with other PM’s OH – don’t be a grey box!
Your listings are here - and you should be too!Don’t be a grey-box!Your photo goes everywhere on Trulia, every answer, question, listing and YOUR free profile!
Ranks of Most important Features1 – Photos (Quality and #)2 – Exact address3 – Detailed Description4 – Contact phone number5 – List of amenities
On most days, mobile searches peak at 6:00pm. Other peaks occur at 4pm, or 1pm on Saturday