Vietnam mobile content market report Q3/2014. Report highlights: Southeast Asia is hot to go. Android tablet declines in usage, meanwhile iPad's increases. Adoption rate of new Android and iOS lower than predecessor versions. Appota releases onClan SDK for game developers.

1. Vietnam Mobile Content Market ReportQ3 -2014

2. 2
About Report
AppotapresentsthelatestinformationontheVietnammobilemarketandglobalmobilemarketinQ32014
Formorequarterlyreports,pleasevisitusat:
http://slideshare.net/Appota
Inquiriesandquestionsarewelcomedat: sale@appota.com
Report Methodology
ReportisbasedonselecteddatafromvarioussourcesandorganizedbyAppota.
Appota’sdataandstatisticsareanalyzedfromasamplesizeofmorethan15,000,000Vietnamesesmart- phoneuserscurrentlyusingAppota’splatform.
Dataiscollectedinthelast3weeksofeveryquarter,ensuringitisasup-to- dateaspossible.

3. Global Mobile Market Snapshot

4. Asia Pacific dominates the World
Asia Pacific keeps being the hottest region in terms of sales growth. This accounts for the surge in “cost-effective Android phone” which have been a recent trend of Asian smartphone users.
Source: Android Authority

5. Samsung and Apple losing ground
Samsung and Apple’s market share slightly drops compared to last quarter due to market share gained from smaller players.
However they are still the dominant forces.
Source: Android Authority

6. Google Play widening the gap in app downloads
Google Play keeps widening the gap between 2 stores in terms of app downloads.
Q3/2014, Google Play saw 60% more downloads from App Store. The number was just 25% in the equivalent quarter last year.
App Download by Store
Source: AppAnnie
Google Play
App Store

7. App Revenue by Store
Google Play
App Store
App Store does better in app revenue
As the gap is growing in app downloads, the revenue gap between GP and App Store continues to shrink.
Q3/2014, App Store’s app revenue was 60% higher than Google Play’s. Same quarter last year, App Store was 2.1X higher.
Source: AppAnnie

8. Southeast Asia dominates in app downloads
Source: InMobi
App downloads per capita by country
Asia leads the world in app download and Southeast Asia are the highest.
Southeast Asia region is surely the hottest market to grow app/game business.

9. Vietnam Mobile Market Update Q3/2014

10. Android OS version usage
27%
65%
6%
2%
To end of Q3/2014
Source: Appota, Google
25%
54%
10%
12%
JellyBean
Earlier
KitKat
ICS

11. Low adoption rate of Kitkat
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Android OS share by version
Eventhough the latest Android 5.0 Lollipop has been recently released, JB continues to be the most favourite OS version on Android. There are more user using Kitkat, however the adoption rate is still low.
Source: Appota

12. Android tablet usage is declining
89.27%
10.73%
Nearly 90% of Android devices are smartphone.
Tablet usage gradually declines.
Drop from 11% Q4/2013 to 10.73% in Q3/2014.
To end of Q3/2014
Source: Appota

13. 67%
25%
7%
1%
47%
6%
47%
iOS version usage
To end of Q3/2014
Source: Appota, Apple App Store
iOS7.x
Earlier
iOS8.x
iOS6.x

14. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q4/2013
Q1/2014
Q2/2014
Q3/2014
iOS share by version
Earlier
6.x
8.x
7.x
Only 1% of iOS user goes for iOS 8
iOS 8 was out since early September 2014, but witnessed a very low rate of adoption in Vietnam. Until end of Q3, only around 1% of iOS user upgraded to iOS 8. This is due to the low penetration of new iDevicesand user’s preference in jailbrokenOS.
Source: Appota

15. iPad usage keeps increasing
37.06%
61.8%
Unlike Android tablet, iPad usage is gradually increase since the beginning of the year. From 30% last quarter to around 37% in Q3 2014.
Source: Appota

16. Appota Updates Q3/2014

17. Top 10 downloaded iOSapps
Đoánchữ
Karaoke Viet Nam
TâyDu GiángMa
Bóng Đá Chưởng
Au Mobile
ẢiMỹNhân
Karaoke Viet Nam
ĐậpChuột
ThiênMệnh4D
ChiếnTiên
Top 10downloaded Android apps
ChiếnTiên
ThiênThầnTruyện
Pocket NarutoOnline
Thiêntướnggiánghạ
Đậpchuột
Vuatròchơi
Đoánchữ
Béhọcsốvàhìnhkhối
TừđiểnAnhViệt, ViệtAnh
La bànsố, la bànphongthủy
Top apps distributed by Appota
Source: Appota

18. onClanwon 3rdPrize and Global Brain Award at StartupAsiaArena in Tokyo.
Officially released at TechCrunch Disrupt in San Francisco.
18
onClanexhibitedatTechCrunchDisruptSanFrancisco2014
Appota officially releases onClan –the first social network for mobile gaming

19. onClanSDK released for iOS
Enable in-game chat and social functions.
Achievement sharing and leaderboards.
For SDK integration. Contact: sale@appota.com
*onClanSDK for Android coming soon.

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