Power tips to get your app discovered and not forgotten

1. Power tips to get your app
discovered and not forgotten
Saturday, October 29, 11

2. The ultimate discovery service
for mobile Apps
We help developers in getting their app
discovered, downloaded and used efficiently
Saturday, October 29, 11

3. What makes us unique?
powerful and engaging international reach:
visual discovery US, Europe, Asia
social discovery:
3.5 million users
connect to your friends’ apps
Saturday, October 29, 11

4. Before you even start
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5. • Make a GREAT app (design, icon,
simplicity)
• Think MetaData: name, category,
description
• Ping Bloggers early - before you
launch. Create a relation
• Tease like a movie trailer (youtube
clip, launch page, or...)
Saturday, October 29, 11

6. • create awareness & excitement
before launch
• get immediate downloads on launch
• see your ranking jump right way
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7. But then....
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8. Saturday, October 29, 11

9. Getting there means
40/80k downloads per day!
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10. SO YOU’RE START THINK
APP MARKETING
MEANING APP
DISCOVERY
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11. Saturday, October 29, 11

12. • Get featured..if you can
• Barter / cross promotion
• App networks: openfeint, mgmoco,
scoreloop
• Iterate often: a new release is a
message to your users
• Localize: x downloads
• Price Shifting (limited on Android)
Saturday, October 29, 11

13. Saturday, October 29, 11

14. FREE MARKETING IS
NOT ENOUGH
Saturday, October 29, 11

15. COST OF NEW DOWNLOAD: $0.5/1.5
COST OF NEW PAID APP DL: $1.5/ 2+
Saturday, October 29, 11

16. BAD NEWS:
IT’S NOT ENOUGH!
Saturday, October 29, 11

17. Saturday, October 29, 11

18. RETAINING IS MORE
DIFFICULT THAN
ACQUIRING
Saturday, October 29, 11

19. The majority of your
downloads won’t stay
active users
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20. • Consider users NOT downloads
• Listen and talk to users
• ask and answer feedback
• Animate your app, in and outside your app
• Boost your reviews/ratings
• Manage the angry users
• inform and keep up to date
• tease / notify / bring them back in the app
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21. Saturday, October 29, 11

22. Saturday, October 29, 11

23. contact@appsfire.com
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