If you want to know exactly what you need to do to submit an iPhone app

1. Submitting to the App Store
by Appsolute Genius
Date May 10th, 2010
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2. Q &A
Q: Do I need a developer account from Apple?
A: Yes, especially if you will charge for your application.
Q: What are my options for submission?
A: You can do one of the following:
✓ Hire an Apple developer to submit for you
✓ Standard developer account, $99/year, submits under your name
✓ Business developer account, $99/year, submits under business name,
must provide business proof such as business license
✓ Enterprise account, $299/year, open for companies w/ 500+ employees
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3. Q &A
Q: When can I change details about my app?
A: Almost all details can only be changed when you resubmit a new version of your
app. However, you can change the price at any time.
Q: Do I have to wait until the app is finished to submit?
A: Not exactly. You can only do your final submission to Apple once the app is
complete. However, you can choose the option “Upload binary later” so that you can
upload all of your marketing assets immediately.
Q: Are app rejections a real problem?
A: Apps do get rejected by Apple for a variety of reasons, but an experienced developer
will help minimize your chances for dealing with rejections.
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4. Q &A
Q: Have you ever had an app not eventually make it into the App
Store?
A: No. We’ve never had an app that didn’t get in the store. That will
only be a concern if you are doing something that Apple considers off
limits.
Q: How long does it take to get an app approved by Apple?
A: The average time to get an app into the store is typically about a
week once we submit.
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5. App submission checklist
✓ You will need to prepare all of these assets for submission.
We recommend handling this submission immediately while
choosing “Upload binary later”.
✓ Application name
✓ 255 characters
✓ must be unique
✓ be careful using off limit terms: aka Google Mail program could cause a rejection.
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6. App submission checklist
Application description
✓ 4000 character limit
✓ 700 characters is recommend
✓ Plain text only
✓ section headers and bullet lists make it easy to read
✓ don’t include a list of keywords here
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7. App submission checklist
Good headers for sections in app description
✓ Who uses this app?
✓ “What new?” for updates
✓ Features
✓ Reviews
✓ User quotes
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8. App submission checklist
Category: where your app is found ✓ Finance
✓ Games
Don’t get too cute. This can cause you
to lose downloads and sales.
✓ Healthcare & Fitness
Category Choices: ✓ Lifestyle
✓ Book ✓ Medical
✓ Business ✓ Music
✓ Education ✓ Navigation
✓ Entertainment ✓ News
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9. App submission checklist
Application URL
✓ URL to webpage with more details about
application
✓ Tip: a good one pager will suffice
✓ Good example website: http://taptaptap.com/
#parablox
Support URL
✓ URL to webpage with contact details for support
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10. App submission checklist
EULA - End User Licensing Agreement
This is optional. Apple will use a default EULA if you don’t include one.
You may have an attorney draft a custom EULA here to include for you company.
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11. App submission checklist
Copyright Keywords
✓ Year ✓ 100 character, comma-separated list
✓ Company name ✓ Be specific
✓ Rights reserved ✓ No offensive words
SKU Number ✓ Don’t use other app names
✓ Made up number
✓ UTF-8 sequence
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12. App submission checklist
Artwork
Small icon Large icon
✓ 57 pixel square ✓ 512 pixel square
✓ 72 pixel per inch ✓ 72 pixel per inch
✓ RGB ✓ RGB
✓ Flattened ✓ Flattened
✓ No transparency ✓ No transparency
✓ 24 bit PNG File ✓ High quality JPEG or TIFF
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13. App submission checklist
Screenshots
✓ 1 screenshot required - 320 pixel x 480 pixel
✓ 4 additional screenshots optional
Screenshots can be taken by holding home key and power button on the device
✓ Make screenshots legible
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14. Contact Us
Twitter: @briancauble or @appsolutegenius
LinkedIn: www.linkedin.com/in/briancauble
www.appsolutegenius.com
Email: brian@appsolutegenius.com
More information - iTunes Connect Developer Guide at
http://developer.apple.com/iPhone
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