Appucino is the hottest thing that ever happened to Apps, Games and everything else on the Mobile and Internet! Appucino is a friendly and exciting entertainment package that you can add to your apps to let your consumers have more fun with your app than ever before! Appucino used Turbo Cricket game to prove how it can help boost engagement in apps and web games.

1. TURBO CRICKET
CASE STUDY

2. INTRODUCTION
Product background
• Turbo Cricket is an action packed sports game developed by
Games2win. The game was launched on the Android platform
on June 2nd 2011

3. GAME PERFORMANCE
Performance Analysis
• The product reached its peak of 15k active downloads by early
October, after which active installs started to plateau
• The time spent in Turbo Cricket marginally underperformed the
category benchmark* for Android games –
Time spent in Turbo
Cricket was below
the sports
benchmark
• Turbo Cricket – 2.0
mins
• Benchmark – 2.4
mins
* Data on session length and category benchmark provided by Flurry reports

4. ROOM FOR IMPROVEMENT
Higher Targets
Games2win thought there was more to be extracted from Turbo
Cricket in terms of engagement and time spent Resulting in a
longer product life cycle and increased ad revenues

5. WELCOME
Magic for your Apps

6. WHAT IS THE APPUCINO MAGIC?
Appucino reinvents traditional leaderboards
Traditional Leaderboards Appucino Leaderboards
engage 2% of the users engage 10% of the users

7. WHAT IS THE APPUCINO MAGIC?
Appucino takes challenges to the next level
The Appucino inbox
alerts users if they have
lost a challenge
Appucino allows users
to find people nearby
and challenge them

8. THE “APPUCINO” SOLUTION
Convinced, Games2win added Appucino to their game Turbo Cricket and
the App was updated on the Android Market
+

9. THE RESULTS
After monitoring engagement stats for a month:
– Time spent in the application had risen from 2.0 mins to 2.9
mins, an increase of 45%*
Appucino started
outperforming the
benchmark for
sports games –
• Turbo Cricket – 2.9
mins
• Benchmark – 2.4
mins
* Data on session length and category benchmark provided by Flurry reports

10. ENGAGEMENT = HIGHER REVENUES
Higher engagement translated to an increase
of 25% in monthly revenues
• A higher eCPM was obtained due to
– Repeated usage and returning visits of app
users
– An increased amount of time spent within the
app
• A sharp increase in the CTR rate is a result of
– More relevant ads served due to repeat usage
– Relevant ads provide a higher click through
rate for app users

11. THE RESULTS
Turbo Cricket is
currently the No 7
game on the Android
Market when you
search for „cricket
games‟
As an „indie‟ game
that is not based on
an official Cricket
“license” (like T-20
etc), Turbo Cricket
Pro is no 4!

12. THE RESULTS
The game page on the
Android Market shows
a nice upswing in
downloads, with
decent ratings.

13. CONVINCED?
To see how Appucino can transform your App :
• Download the FREE to use Android SDK to give your
users a unique location-based gaming experience from
http://appucino.com/try-Appucino
• Get in touch with us at team@appucino.com for queries
and support
• See Appucino in action on Turbo Cricket at
http://bit.ly/g2w-tcapp