The New Product Marketing Playbook

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April Dunford

Business News & Politics

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How to think about your new business go to market strategy? In my accelerators mentoring sessions, I try to bring all the knowledge I have built in the last 10 years into a 30min presentation, aiming to inspire entrepreneurs and startups founders and give them hints and tips on how to think and develop their go to market strategy as an essential part of successfully launching and growing their business idea. These slides are by no mean a go-to-market strategy template but rather an elaboration on the different aspects of what constructs the process of building the sales and marketing activities of a new business. The slides touch the following topics: Things that you can control for your idea to be successful Re-thinking your new business KPIs Analysing the market objectively Identifying target customers Defining the "Minimum Viable Sales Process" Widening the marketing activities Tracking and optimisation

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Welcome to our annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. We’re excited to present you with the findings from our latest content marketing survey. Content marketing has changed a lot since we launched this research nearly a decade ago. We marketers are still focused on content creation, but our thinking about the audiences for whom we create that content has evolved. So, too, have the ways we distribute, measure, and improve upon our content marketing. Technology has played a big role, along with the knowledge we’ve gained through our content marketing experiences. As you’ll see in this report, some organizations are more developed than others with their content marketing. But you’ll also recognize your own practices reflected in many of the findings. Where does your company stand? What do you need to get to where you want to be? If you need help, let us know!

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아무리 기술력이 훌륭한 스타트업이어도 시장에서 끌어당기는 수요가 없으면 살아남기 어렵습니다. 스타트업이 시장 지배력을 가지기 위해서는 그 무엇보다 초기에 Product-Market Fit (PMF, 제품시장궁합 - 시장에 딱 알맞는 제품을 출시하는 것을 지칭하는 용어)을 달성하는 것이 중요합니다. 실리콘밸리 링크드인 본사에서 제품 및 마케팅 업무들 담당하면서 쌓은 경험으로 PMF의 개념, PMF 측정방법, 그리고 PMF를 이루기 위해 스타트업들이 택할 수 있는 전략들에 대해 나눕니다. (서울대학교 전기공학부 세미나 주제, 걸스인텍 코리아 - 구글캠퍼스 강연, 스타트업 얼라이언스 테헤란로 런치 클럽 강연)

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