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Pitch Document
UX Award Submission
8/31/15
DigitalClone® Live
Aaron P. Smith, MFA
DigitalClone® Live
What is DigitalClone Live
9/1/15
Pitch Document - UX Awards
The Next Generation of Asset Management.
DigitalClone Live is a responsive web application that
extends the life of rotating equipment and reduces
maintenance costs.
DigitalClone Live uses physics based models,
computational resources, and sensor integration to give
the earliest visibility into component and system
damage. This allows users to identify failures years in
advance. With this early failure detection, operators can
quantify how their operational decisions will extend life
and maximize the trade-offs of machinery availability and
costs.
DigitalClone® Live
Where the Work Gets Done
8/31/15
Pitch Document - UX Awards
The time required for the servicing of industrial equipment, and the associated costs, are partly driven by the
environment where these activities take place. A significant portion of work takes place out in the field, where workers
travel to the machine or site. Another portion occurs in service centers, where machines are brought to common
shops to be worked on. Finally, an important part of the work is done in operation centers.
Out in the Field Operation CentersService Center
DigitalClone Live has to interface with all of these environments and the people in them.
DigitalClone® Live
Industrial Internet
8/31/15
Pitch Document - UX Awards
What is the Industrial Internet?
The Industrial Internet refers to the integration of complex
physical machinery with networked sensors and software. The
industrial Internet draws together fields such as machine
learning, big data, the Internet of Things (IoT), machine-to-
machine communication and Cyber-physical system to ingest
data from machines, analyze it (often in real-time) and use it to
adjust operations. -- Wikipedia
How does DigitalClone Live utilize the Industrial Internet?
DigitalClone Live connects with field assets and collects real-
time data. in this example using a Wind Turbine, it will apply
the real-time use case to the assumptions made in the
Prognostic Model in order to forecast the time to observable
damage. By understanding how and when a field asset will fail
a Owner/Operator can utilize the DigitalClone Live interface to:
•  Formulate Long Term Budgets
•  Determine Life Extension Options
•  Manage/Delay Asset Failure
•  Seek a Maximize Return on Investment
DigitalClone® Live
Project Goals & Challenges
8/31/15
Pitch Document - UX Awards
Main Project Goal:
To design a User Experience that is intuitive to navigate
for multiple user sets, clearly display information that is
important to those users and have a positive impact on
their daily routine.
Biggest Project Challenge:
1.  To make a responsive Web Application that is
displayed easily in the field on a mobile device and in
a Operations Center on a large monitor.
2.  Create a solution that allows for ease of navigation of
massive amounts of information.
3.  Engage the user so that they would provide data
updates to maintain the forecast accuracy.
DigitalClone® Live
A Few User Stories
8/31/15
Pitch Document - UX Awards
Executive:
When an Executive logs into DigitalClone, they want to be able to access high level information (Fleet, Region and Site Level) that
assist them in making decisions that define the long-term and short-term strategies of the company. This is so they can effectively
mitigate risk and maximizes the companies return on investment.
O&M Manager:
When an O&M Manager logs into DigitalClone, they want to be able to see fleet health information along with financial projections for
the coming 2 to 5 years. This is so they can develop long-term budgets and make informed financial decisions.
Fleet Manager:
When a Fleet Manager logs into DigitalClone, they want to be able to be able to access fleet health information, do trade-off studies of
different maintenance options and along with financial projections for the coming 2 to 5 years. This is so they can develop long-term
budgets and make informed financial decisions.
Operator:
When a Operator logs into DigitalClone, they want to be able to see Site, Asset, System and Component information that helps the
determine what issues their wind turbines may be facing. This will allow them to determine the best course of action to extend an
Assets life or how to best manage the failure of that asset.
Field Engineer:
When a Field Engineer logs into DigitalClone, they should be presented with a list of Assets that they need to focus on for the day and
the inspection materials that they should collect to be uploaded to DigitalClone. This will allow the user to have a clear list of tasks as
well as streamlining the data input directly into the lifing models to keep a high accuracy level for DigitalClone.
DigitalClone® Live
High Level User Flow/Architecture
8/31/15
Pitch Document - UX Awards
Login
Fleet Level
Site Level
Asset Level
System Level
Comp. Level
•  Location (Map) View
•  Detail Report
•  Life Extension Report
•  Power Flow Diagram
•  Trade- off Studies
•  Bill of Materials (BOM)
}
Settings SupportPortfolio
DigitalClone® Live
Login Screen
8/31/15
Pitch Document - UX Awards
GOAL:
To provide the user with a simple
login interface that also serves a
marketing purpose of attracting
organic web traffic.
Concept Sketches
DigitalClone® Live
Fleet Level Map View
8/31/15
Pitch Document - UX Awards
Concept Sketches
GOAL:
Entering the software at a high level
provides the user with a quick glimpse of
their fleet and the status of sites within
the entire fleet. The popover
functionality allows the user to see more
details and navigate to each specific site
to view the full report.
DigitalClone® Live
System Level – Power Flow Diagram
8/31/15
Pitch Document - UX Awards
Concept Sketches
GOAL:
To give the user a visual insight into the
status of components with a gearbox
and to see the relationship between
components. By introducing popover
functionality the user can now see high
level information that pertains to a
specific component along with taking
action on said component.
DigitalClone® Live
Feature – Inspect Component
8/31/15
Pitch Document - UX Awards
GOAL:
In order to keep the the lifing model up-to-date
and to provide diagnostic, instead of just
prognostic, predictive capabilities. The user
has the ability to input their inspection results
into DigitalClone Live, which will allow users to
validate our predictive models. This feature,
like others, encourages the user to participate
with the software so that they can obtain the
most accurate models to work from.
DigitalClone® Live
Feature – Replace Component
8/31/15
Pitch Document - UX Awards
GOAL:
In order to keep the Bill of Materials
(BOM) up-to-date, which will improve
predictive accuracy, the user has the
ability to input information pertaining to
the replacement of a major component
or a sub-component. This feature, like
others, encourages the user to
participate with the software so that they
can obtain the most accurate models to
work from.
DigitalClone® Live
Feature – Settings (Manage Users)
8/31/15
Pitch Document - UX Awards
GOAL:
To obtain the most accurate results, the
user is responsible for reporting
assumption changes, such as a
component replacement. By giving
different access level to the user group
you are directing the user to the
information that is most important to their
role in an organization. This will simplify
the user experience and make the
experience more intuitive because
excess information will not become
distracting to the user experience.
DigitalClone® Live
Designer Profile
8/31/15
Pitch Document - UX Awards
Aaron P. Smith, MFA
Director, Digital Experience
Aaron is responsible for managing the design and digital
experience of Sentient Science’s current digital products and
conceptualizing new products and features to bring to
market. His experience stems from 10+ years of digital
design/layout work and an understanding of a variety of
front-end coding languages, such as: HTML, CSS, PHP and
Javascript/JQuery. Aaron holds a MFA in Media Study from
the University at Buffalo and a BA in Art & Technology from
Allegheny College.
DigitalClone® Live
Conclusion
8/31/15
Pitch Document - UX Awards
It takes a number a data sources and user types to provide accurate
DigitalClone Live results.
The main goal is to create a User Experience that engages all users along the
information flow within an organization. By creating a User Experience that is
intuitive and responsive, DigitalClone Live will be able to be engrain within a
users daily and weekly routines. By creating a positive experience for the user,
this will motivate engagement, which will provide DigitalClone with the most up-
to-date data, which will create accurate forecasts. The power of these forecasts
is seen once you apply them to business assumptions. This information will
provide users information that will allow them to make confident short-term and
long-term decisions.
“We cannot solve problems with the same thinking we used when we created them.”
– Albert Einstein

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UX Awards 2015 - Pitch Document

  • 1. Pitch Document UX Award Submission 8/31/15 DigitalClone® Live Aaron P. Smith, MFA
  • 2. DigitalClone® Live What is DigitalClone Live 9/1/15 Pitch Document - UX Awards The Next Generation of Asset Management. DigitalClone Live is a responsive web application that extends the life of rotating equipment and reduces maintenance costs. DigitalClone Live uses physics based models, computational resources, and sensor integration to give the earliest visibility into component and system damage. This allows users to identify failures years in advance. With this early failure detection, operators can quantify how their operational decisions will extend life and maximize the trade-offs of machinery availability and costs.
  • 3. DigitalClone® Live Where the Work Gets Done 8/31/15 Pitch Document - UX Awards The time required for the servicing of industrial equipment, and the associated costs, are partly driven by the environment where these activities take place. A significant portion of work takes place out in the field, where workers travel to the machine or site. Another portion occurs in service centers, where machines are brought to common shops to be worked on. Finally, an important part of the work is done in operation centers. Out in the Field Operation CentersService Center DigitalClone Live has to interface with all of these environments and the people in them.
  • 4. DigitalClone® Live Industrial Internet 8/31/15 Pitch Document - UX Awards What is the Industrial Internet? The Industrial Internet refers to the integration of complex physical machinery with networked sensors and software. The industrial Internet draws together fields such as machine learning, big data, the Internet of Things (IoT), machine-to- machine communication and Cyber-physical system to ingest data from machines, analyze it (often in real-time) and use it to adjust operations. -- Wikipedia How does DigitalClone Live utilize the Industrial Internet? DigitalClone Live connects with field assets and collects real- time data. in this example using a Wind Turbine, it will apply the real-time use case to the assumptions made in the Prognostic Model in order to forecast the time to observable damage. By understanding how and when a field asset will fail a Owner/Operator can utilize the DigitalClone Live interface to: •  Formulate Long Term Budgets •  Determine Life Extension Options •  Manage/Delay Asset Failure •  Seek a Maximize Return on Investment
  • 5. DigitalClone® Live Project Goals & Challenges 8/31/15 Pitch Document - UX Awards Main Project Goal: To design a User Experience that is intuitive to navigate for multiple user sets, clearly display information that is important to those users and have a positive impact on their daily routine. Biggest Project Challenge: 1.  To make a responsive Web Application that is displayed easily in the field on a mobile device and in a Operations Center on a large monitor. 2.  Create a solution that allows for ease of navigation of massive amounts of information. 3.  Engage the user so that they would provide data updates to maintain the forecast accuracy.
  • 6. DigitalClone® Live A Few User Stories 8/31/15 Pitch Document - UX Awards Executive: When an Executive logs into DigitalClone, they want to be able to access high level information (Fleet, Region and Site Level) that assist them in making decisions that define the long-term and short-term strategies of the company. This is so they can effectively mitigate risk and maximizes the companies return on investment. O&M Manager: When an O&M Manager logs into DigitalClone, they want to be able to see fleet health information along with financial projections for the coming 2 to 5 years. This is so they can develop long-term budgets and make informed financial decisions. Fleet Manager: When a Fleet Manager logs into DigitalClone, they want to be able to be able to access fleet health information, do trade-off studies of different maintenance options and along with financial projections for the coming 2 to 5 years. This is so they can develop long-term budgets and make informed financial decisions. Operator: When a Operator logs into DigitalClone, they want to be able to see Site, Asset, System and Component information that helps the determine what issues their wind turbines may be facing. This will allow them to determine the best course of action to extend an Assets life or how to best manage the failure of that asset. Field Engineer: When a Field Engineer logs into DigitalClone, they should be presented with a list of Assets that they need to focus on for the day and the inspection materials that they should collect to be uploaded to DigitalClone. This will allow the user to have a clear list of tasks as well as streamlining the data input directly into the lifing models to keep a high accuracy level for DigitalClone.
  • 7. DigitalClone® Live High Level User Flow/Architecture 8/31/15 Pitch Document - UX Awards Login Fleet Level Site Level Asset Level System Level Comp. Level •  Location (Map) View •  Detail Report •  Life Extension Report •  Power Flow Diagram •  Trade- off Studies •  Bill of Materials (BOM) } Settings SupportPortfolio
  • 8. DigitalClone® Live Login Screen 8/31/15 Pitch Document - UX Awards GOAL: To provide the user with a simple login interface that also serves a marketing purpose of attracting organic web traffic. Concept Sketches
  • 9. DigitalClone® Live Fleet Level Map View 8/31/15 Pitch Document - UX Awards Concept Sketches GOAL: Entering the software at a high level provides the user with a quick glimpse of their fleet and the status of sites within the entire fleet. The popover functionality allows the user to see more details and navigate to each specific site to view the full report.
  • 10. DigitalClone® Live System Level – Power Flow Diagram 8/31/15 Pitch Document - UX Awards Concept Sketches GOAL: To give the user a visual insight into the status of components with a gearbox and to see the relationship between components. By introducing popover functionality the user can now see high level information that pertains to a specific component along with taking action on said component.
  • 11. DigitalClone® Live Feature – Inspect Component 8/31/15 Pitch Document - UX Awards GOAL: In order to keep the the lifing model up-to-date and to provide diagnostic, instead of just prognostic, predictive capabilities. The user has the ability to input their inspection results into DigitalClone Live, which will allow users to validate our predictive models. This feature, like others, encourages the user to participate with the software so that they can obtain the most accurate models to work from.
  • 12. DigitalClone® Live Feature – Replace Component 8/31/15 Pitch Document - UX Awards GOAL: In order to keep the Bill of Materials (BOM) up-to-date, which will improve predictive accuracy, the user has the ability to input information pertaining to the replacement of a major component or a sub-component. This feature, like others, encourages the user to participate with the software so that they can obtain the most accurate models to work from.
  • 13. DigitalClone® Live Feature – Settings (Manage Users) 8/31/15 Pitch Document - UX Awards GOAL: To obtain the most accurate results, the user is responsible for reporting assumption changes, such as a component replacement. By giving different access level to the user group you are directing the user to the information that is most important to their role in an organization. This will simplify the user experience and make the experience more intuitive because excess information will not become distracting to the user experience.
  • 14. DigitalClone® Live Designer Profile 8/31/15 Pitch Document - UX Awards Aaron P. Smith, MFA Director, Digital Experience Aaron is responsible for managing the design and digital experience of Sentient Science’s current digital products and conceptualizing new products and features to bring to market. His experience stems from 10+ years of digital design/layout work and an understanding of a variety of front-end coding languages, such as: HTML, CSS, PHP and Javascript/JQuery. Aaron holds a MFA in Media Study from the University at Buffalo and a BA in Art & Technology from Allegheny College.
  • 15. DigitalClone® Live Conclusion 8/31/15 Pitch Document - UX Awards It takes a number a data sources and user types to provide accurate DigitalClone Live results. The main goal is to create a User Experience that engages all users along the information flow within an organization. By creating a User Experience that is intuitive and responsive, DigitalClone Live will be able to be engrain within a users daily and weekly routines. By creating a positive experience for the user, this will motivate engagement, which will provide DigitalClone with the most up- to-date data, which will create accurate forecasts. The power of these forecasts is seen once you apply them to business assumptions. This information will provide users information that will allow them to make confident short-term and long-term decisions. “We cannot solve problems with the same thinking we used when we created them.” – Albert Einstein