2. Marketing Strategies for Your Gas
Station Franchise:-
No matter what part of the country you’re in, you’re bound to find a gas station franchise
set up to service motorists. Since competition can become pretty stiff, it’s important for any
enterprise to come up with strategies to not only attract new customers but to keep olds
one from leaving them.
So before you embark on your dreams of running your very own gas station business, be
sure to incorporate the following marketing strategies into your gas station business plan to
help you increase customers and revenue:-
1. Create Your Own Loyalty Program.
2. Spruce Up Your Gas Station’s Amenities.
3. Set Up Regular Contests for Your Customers.
3. (Marketing Strategies)
4. Develop a Partnership With Other Establishments.
5. Keep Your Pricing Fair.
Online Marketing Strategies
The Internet has become the new medium of marketing products and services, with
TV, radio, and print, almost taking a backseat. So for those who have passed the stage on
wondering how to buy a gas station business and are now managing their own gas station
franchise, it’s important to look into this medium to help you market your company better. To
get you started, here are some of the things you could consider incorporating into your gas
station business plan to help you establish yourself online:-
1. Create Your Own Website.
2. Take Advantage of Email Marketing.
3. Use Social Media.
4. (Online Marketing Strategies)
4. Tap Into Local Listings Websites.
5. Interact With Your Customers Online by Blogging.
8 Step Due Diligence Gas Station Business Checklist:-
The key point in deciding which Gas Station Business or Convenience Store Business to buy boils
down to one point and one point only and it is the very important century old questions all
perspective business owners have asked for hundreds of years “ does this one make money?”
You are going to have sent out a letter of intent and you have a formal agreement in the works
between yourself and the seller of a property.
It is your job, before you sign on any dotted line, to undertake some very important due
diligence.
According to most expert real estate investors, you are going to need to follow this Due
Diligence Gas Station Checklist before you go ahead and accept a sale:-
5. Due Diligence Gas Station Business Checklist
1. Assume nothing about the property , particularly about its value.
2. Ensure that you hire a qualified building inspector and a qualified land
inspector.
3. Secure an inventory list from the seller and be sure to go through the
building and double-check that all of the items listed are in fact in
place.
4. Review all contracts presented to you by the seller or any other party
involved in the deal.
5. Instigate a certified property survey or request to receive a copy of a
recent certified property survey.
6. With the help of your lawyer and real estate broker – or any other
contact you deem appropriate – verify that the title for the property
in question is valid.
7. Verify all liens and debts pertinent to the property.
8. Establish a time table and checklist to ensure that you and your team
have gone through all the appropriate steps to ensure that the deal
you enter into is going to be valid.
6. Gas Station Business Plan
(Five Things Your Gas Station Business Plan Should Contain):-
• List the Products and Services Your Gas Station Will Offer.
• Set the Organization and Management of Your Gas Station.
• Map Out Your Advertising Strategies.
• Forecast Your Required Manpower.
• Determine a Budget For Insurance, Taxes, and Other Expenses.
7. Branding Your Gas Station Business
Branded or Unbranded Gasoline – Which Way
Should You Go?
• Branded or unbranded – choosing between the
two isn’t just a dilemma limited to food and
clothes. This also applies to those who are
interested in getting a gas station franchise.
See, aside from having enough money, the
technical know-how, and the management skills
to run this gas station business, you also have to
determine what type of fuel you’ll be selling and
so the question of branding your gas station
business comes to mind.
8. here are some of the pros and cons
you can expect to see from each
gasoline type:-
• Branded Fuel:-
1. Branded fuel has a reputation of being reliable and
of quality.
2. They contain fuel additives which help improve the
performance of a vehicle.
3. Branded fuel is trusted by car owners so as someone
planning to run a station, you’re bound to attract a
lot of customers and generate revenue.
9. • Unbranded Fuel:-
1. Unbranded gasoline is cheaper than branded fuel giving you value for your
money. However, despite being cheap, since the brand isn’t
familiar, expect people to think twice before they try your fuel.
2. Unbranded gasoline won’t require you to adhere to strict maintenance
regulations.
3. Companies selling unbranded fuel won’t force you to get into a contract
with them.
10. Thanks for watching ! :D
• These were some basic tips about Gas Station Business plan and
strategies. :)
If you wish to know more about Gas Station Business franchise
, please visit our site:
• http://www.gasstationbusiness101.com/
