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Analytical Crm

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Apurv Gourav
Apurv Gourav

Analytical CRM involves analyzing customer data from various sources to gain insights into customer needs, behaviors, and preferences. This allows companies to design targeted marketing campaigns, customer retention strategies, and make management decisions. Analytical CRM uses data mining and predictive modeling to segment customers, identify the most profitable, and optimize cross-selling and upselling opportunities. When implemented effectively over time, analytical CRM can help companies acquire new customers, improve relationships with existing customers, increase loyalty, and reduce customer churn.

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ANALYTICAL CRM Presented by APURV GOURAV Email– apurvgourav@gmail.com
CUSTOMER RELATIONSHIP MANAGEMENT ,[object Object]
What is CRM really trying to do? ,[object Object],[object Object]
THREE ASPECTS OF CRM ,[object Object],[object Object],[object Object]
Analytical CRM ,[object Object],[object Object]
[object Object],[object Object]
 
Analytical CRM analyzes customer data for a variety of purposes: ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Analytical CRM ‘Power Tools’ Capabilities that Companies Must Have ,[object Object],[object Object],[object Object]
Manage the Total Communications Environment with Analytical CRM Direct Mail E-Mail/ Fax ATM/Kiosk Call Center Agent Store /Branch Analytical CRM
THE VALUE ANALYTICAL CRM ADDS TO BUSINESS DESIGN ,[object Object],[object Object]
Cont.. ,[object Object],[object Object]
How Analytical CRM Functions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Data Warehouse Industry LDM ALL CUSTOMER INTERACTION DATA
Scope of Analytical CRM ,[object Object],[object Object],[object Object],[object Object]
Cont…. ,[object Object],[object Object],[object Object]
Achieve Positive Business Results … Over Time ,[object Object],[object Object],[object Object]
CRM Process Must Balance Quality of Customer Experiences Achieve Positive Business Results
[object Object]

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