Marketing Management

1. e
Marke'ng
Aravind.T.S
www.aravindts.com

2. M-­‐Commerce
• The
use
of
a
wireless
terminal,
such
as
a
mobile
phone
or
personal
digital
assistant
(PDA),
and
a
network
to
access
informaCon
and
conduct
transacCons
that
result
in
the
transfer
of
value.
www.aravindts.com

3. What
is
e-­‐Business?
• E-­‐Business
presents
a
broader
dimension
of
e-­‐Commerce
as
it
represents
the
use
of
electronic
technology,
especially
web
and
other
network
technology,
for
business.
www.aravindts.com

4. Useful
Terminology
Business
automaCon
• A
contact
manager,
job
acCvity
and
job
tracking
system
that
allows
fast
and
flexible
communicaCons
with
a
mobile
workforce.
Content
Management
System
• A
soLware
package
that
creates
and
maintains
content
on
a
website
by
providing
a
set
of
tools
for
crea4ng,
ediCng
and
publishing
the
web
pages
and
directories
that
makes
up
a
website.
E-­‐CRM
(electronic
Customer
RelaConship
Management)
• An
integrated
sales,
markeCng
and
service
strategy
that
is
used
to
idenCfy,
aNract
and
retain
an
organisaCon’s
customers
through
innovaCve
Internet
technology.
www.aravindts.com

5. Useful
Terminology
eMarketplace
(electronic
marketplace)
• An
online
trading
forum
where
companies
buy
and
sell
products
and
services
using
different
trading
and
purchasing
mechanisms,
including
catalogues,
aucCons,
reverse
aucCons,
requests
for
quote
(RFQ)
and
requests
for
tender
(RFT).
eProcurement
(electronic
procurement)
• A
business-­‐to-­‐business
(B2B)
purchasing
system
that
offers
electronic
purchase
order
processing
and
enhanced
administraCve
funcCons
for
buyers
and
suppliers.
Extranet
• An
intranet
parCally
accessible
to
authorized
outsiders.
Whereas
an
intranet
resides
behind
a
firewall
and
is
accessible
only
to
people
who
are
members
of
the
same
company
or
organisaCon,
an
extranet
provides
various
levels
of
accessibility
to
outsiders.
www.aravindts.com

6. Requirements
for
e
Marke'ng
• Web
HosCng
– Domain
Name
Services
– Storage
and
Backup
– Server
Speed
and
Reliability
– Management
InformaCon
– Security
– Technical
Support
– Advanced
SoluCons
– Pricing
• SelecCng
an
Internet
Service
Provider
– LocaCon
– Price
– Internet
Tool
Kit
• Broadband
Internet
Access
– Narrowband
– ISDN
(Integrated
Services
Digital
Network)
– Broadband
• Faster
Uploads
and
Downloads
• Affordability
• Speed
• Constant
Internet
Access
• Reliability
• Internet
Security
– Internet
Security
SoLware
– AnC-­‐Virus
SoLware
– Firewall
• Privacy
Policy
– The
Privacy
Amendment
(Private
Sector)
Act
2000
– Legal
statement
– Data
sharing
– Log
files
– Email
addresses
• The
Spam
Act
2003
– Spam
Act
2003
– Spam
Act
2003:
A
pracCcal
guide
for
business
www.aravindts.com

7. eMarkeCng
Costs
• plan
your
eBusiness
iniCaCves.
• Search
Engine
OpCmisaCon
(SEO)
• Online
AdverCsing
• Cost
Per
Thousand
(CPM)
– Cost
per
Thousand
is
the
price
paid
by
adverCsers
to
a
website
to
display
a
banner
adverCsement
one
thousand
Cmes.
The
"M"
in
CPM
represents
the
Roman
numeral
for
1,000.
www.aravindts.com

8. eMarkeCng
Costs
• Cost
per
Click
(CPC)
The
price
paid
by
adverCsers
to
acquire
a
single
customer
and
occurs
when
a
user
clicks
on
an
adverCsement
and
is
transferred
to
the
organisaCon’s
website.
• Cost
per
lead
or
sale
New
technology
allows
a
click
on
an
adverCsement
to
be
traced
back
to
the
originaCng
website.
• Sponsorship
Flat
fee
–
Approximately
Rs.100
to
Rs.10,000
per
month,
depending
on
the
type
and
popularity
of
website
or
email.
• Email
MarkeCng
• Costs
for
permission
email
markeCng
vary
depending
on
the
email
format
and
size,
the
quanCty
of
recipients,
the
level
of
reporCng
and
addiConal
services
required.
www.aravindts.com

9. THANK
YOU
www.aravindts.com