Sales Promotion / IMC

1. SALES PROMOTION
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2. Sales Promotion
is an exercise in
information,
persuasion
and influence
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3. SALES PROMOTION MIX
Consumer Promotion
Consumer-based sales promotion focuses on increasing
the usage of a product among current users or adding
new customers to the product.
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4. Consumer Promotion
•Free Distribution of Samples
•Coupons
•Premiums or Bonus Offers
•Money Refund Offer
•Contests or Sweepstakes
•Bonus Stamps
•Draw
•Cheap Bargain or Self Liquidating Premium
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5. SALES PROMOTION MIX
Middlemen Promotion
Middlemen-based sales promotion plans are designed to
attain desired coordination between these
intermediaries.
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6. Middlemen Promotion
•Buying Allowance/Discount
•Buy-back Allowance
•Display and Advertising Allowance
•Dealer-Listed Promotion
•Push Money or PMs
•Sales Contests
•Advertising Material
•Credit Facility
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7. IMPORTANCE OF SP
•Getting New Customers for Existing Product
•Stimulating Middlemen .
•Motivating Demand during Off-season
•Motivating the Sales Representatives .
•Facing the Competition.
•Information of Latest Products .
•Helps in Managing Budget
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