Trend emerged in 2010 to 2011 Arose with popularity of smartphones and tablets that integrate geo-locatio technology FB - Open Graph in 2010 fo users to carry social identity Apple with App Store Google with Google Play ocial Media use accounts such as Facebook, Twitter, etc. to engage target audience Cheap and effect way to build relationship and brand Local Visibility use local search directories, actively target local customers Mobile Marketing use mobile ads, check-in deals with Facebook or Foursquare (taken from http://socialmappmedia.com/solomo/ The next big marketing tool(s) Combination of “mega-trends” that add new value to products and services SoLoMo Gives local businesses tools and products to connect with customers Enable merchants to deliver permission-based deals to connected customers within immediate vicinity Less cost in advertising to small-to-medium busine

1. Aravind.T.S
www.aravindts.com

2. The next big marketing tool(s)
Combination of “mega-trends” that add new value to
products and services
DEFINITIO
N

4. n
r
Trend emerged in 2010 to
2011
Arose with popularity of
smartphones and tablets
that integrate geo-locatio
technology
FB - Open Graph in 2010 fo
users to carry social identity
Apple with App Store
Google with Google Play
= more Internet
activities on the go
RISING TREND

5. Social Media
 use accounts such as Facebook,
Twitter, etc. to engage target
audience
 Cheap and effect way to build
relationship and brand
Local Visibility
 use local search directories, actively
target local customers
Mobile Marketing
 use mobile ads, check-in deals with
Facebook or Foursquare
(taken from
http://socialmappmedia.com/solomo/)
HOW TO USE SOLOMO

6. Gives local businesses tools and products to
connect with customers
Enable merchants to deliver permission-based
deals to connected customers within immediate
vicinity
Less cost in advertising to small-to-medium
businesses while reaching target market
EFFECTS TO E-COMMERCE

7. Kapture
 Free iPhone app that
helps small business use
mobile marketing without
own app or website
 Claim rewards by taking
photos from nearby
businesses
Sidewalk Ad
 Reinvented concept of
sandwich board
 Start-up company with
free apps that shows user
deals within immediate
radius
 Claim virtual coupons or
save in virtual wallet
 Local businesses come
together and have events
in line with SidewalkAd
EFFECTS TO E-COMMERCE