THE CONTENT PLAYBOOK - video showcases how marketers can build a robust Content Strategy Roadmap
The Content Playbook - showcasing how marketers can build a robust Content Strategy Roadmap In a chaotic world, where storytelling, marketing, advertising & technology are beginning to intersect, the importance of branded content is rising. A deeper partnership with relevant content surely fast-tracks brand advocacy and growth. But content marketing is not new. Brands have invested for many years in content, such as long-form film, advertiser-funded programming, advertorials or branded magazines. However several things have now evolved, including the types of brand investing in it and the mindset of the marketers behind it. Today, Brands think more like publishers and build strategies around content production and distribution. This deck focuses on the importance and showcases the process of creating a robust content strategy.
