Deepak Kumar

Pune Area, India India

Sr. UX Designer at Citi

• A passion for creating information systems usable through scalable UI and persuasive visualization • Applying Visual Design Principles & Design Methodology to articulate both visual & interactive designs • Justifying design methodology with proof of concept • Attention to detail and creating rich user experience • Minimalistic approach in design by keeping it short and simple • Expertise in user research and requirement gathering with context to business goals and objectives • Analyze and synthesize usability practices for a better product • Designing e-commerce deliverables to accelerate conversion goals by incorporating AIDA • Working collaboratively in multi-disciplin