Strategy & Structure: doing it right and how you'd know | Dan Klyn #IIAS15
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There is no correct way to architect information; no tried-and-true formula for identifying and ultimately selecting the appropriate structures to realize business strategy while fostering great experiences and supporting the goals of customers and users. But there are good ways. This presentation proposes four steps any practitioner can walk on the path toward aligning strategy with structure, using analogies from architecture in the built environment to assist attendees in understanding the range of what’s possible in order to arrive at what’s good. Dan Klyn has accrued 18 years of experience in information architecture practice, and is co-founder of The Understanding Group (TUG). He’s interested in planning, strategy and architecture for places made of information, likes coffee an awful lot, and teaches information architecture at the University of Michigan School of Information. Social media link: https://twitter.com/danklyn Sito Professionale: http://understandinggroup.com/team/dan-klyn/ Blog Professionale: http://wildlyappropriate.com/
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Strategy & Structure: doing it right and how you'd know | Dan Klyn #IIAS15
- 1. STRUCTUREDoing it right, and how you’d know
- 3. Photo from Library of Congress Detroit Publishing Collection, Call Number LC-D4-3320
- 4. Photo from Library of Congress Detroit Publishing Collection, Call Number LC-D4-3320
- 6. DESIGN IS THE RENDERING OF INTENT Jared Spool
- 7. Steelcase Corporate Development Center in Gaines Township, Michigan Photo by Wikipedia contributor “Trance88” 1989 $111,000,000
- 8. Steelcase Corporate Development Center in Gaines Township, Michigan 2015 $2,800,000 Photo by Dan Klyn
- 9. With kind permission of John Auchter, Originally published in the Grand Rapids Business Journal, July 27, 2009
- 10. Howard Miller Clock Company Headquarters, Zeeland Michigan Photo by Dan Klyn
- 11. Howard Miller Clock Company Headquarters, Zeeland Michigan Photo by Dan Klyn
- 12. Howard Miller Clock Company Headquarters, Zeeland Michigan Photo by Dan Klyn
- 13. Howard Miller Clock Company Headquarters, Zeeland Michigan
- 15. Basilica San Petronio, Bologna Photo by Dan Klyn 1388
- 16. “ There needs to be a place… one place. One complete thought around music… “ Trent Reznor
- 18. Chapelle Notre Dame du Haut – Ronchamp by Le Corbusier. Photo by Jopa Elleul 1955
- 19. “Sculptured House” by Charles Deaton, photo credit unknown, Wikimedia Commons 1963
- 20. “Sleeper” by Woody Allen © United Artists 1973A scene from the film “Sleeper” by Woody Allen © United Artists 1973
- 21. 1963 “Sculptured House” by Charles Deaton, photos by user “digijeff” on Flickr I WANTED THE SHAPE OF IT TO SING AN UNENCUMBERED SONG
- 22. 1962
- 23. 1962 West elevation blueprint drawing of TWA Flight Center at JFK Airport in New York City by Eero Saaranen ALWAYS DESIGN A THING BY CONSIDERING IT IN ITS NEXT LARGER CONTEXT Eliel Saaranen
- 24. Vintage postcard depicting the TWA Flight Center at JFK Airport in New York City by Eero Saaranen 1962
- 26. WHAT IS GOOD STRUCTURE? 1424 Photo by Dan Klyn
- 27. TACTICS Photo by Dan Klyn
- 28. STRATEGY
- 29. Richard Saul Wurman Photograph by Melissa Mahoney THERE IS NO RIGHT WAY Richard Saul Wurman
- 30. Richard Saul Wurman Photograph by Melissa Mahoney Richard Saul Wurman
- 31. 1894 Santler Dog Cart, the earliest British-made automobile. Photograph by Martin Godwin for The Guardian.
- 32. 1899 Horsey Horseless, early American-made automobile. Illustration from TIME magazine online, http://content.time.com/time/specials/2007/article/0,28804,1658545_1657686,00.html
- 33. 1930
- 34. St. Francis de Sales Church in Muskegon, Michigan by Marcel Breuer. Photo by Dan Klyn 33TOWARD GOOD STRUCTURE
- 35. MAPPED INTENTIONSAn “Elephant Path” from the back cover of Jan-Dirk van der Burg’s book Olifantenpaadjes http://www.amazon.com/Desire-Lines-Olifantenpaadjes-Jan-Dirk-Burg/dp/908176070X 11
- 36. MAPPED INTENTIONS Desire Lines in Detriot by Sweet Juniper http://www.sweet-juniper.com/2009/06/streets-with-no-name.html
- 37. Alfred Korzybski THE MAP IS NOT THE TERRITORY, BUT IF CORRECT, IT HAS A SIMILAR STRUCTURE WHICH ACCOUNTS FOR ITS USEFULNESS
- 41. Service Acquire
- 42. EITHER / OR
- 43. YET
- 44. Acquire Service Optimize Innovate Now Future Engagement Conversion
- 46. Service Acquire
- 54. INTENT STRUCTURE
- 55. Photo of Richard Saul Wurman for LOOK Magazine by Joel Baldwin 1971 Richard Saul Wurman THE CLASSIC, PERVASIVE SEDUCTIONTO DESIGNERS HAS BEEN TO FIND A SOLUTION INSTEAD OF THE TRUTH
- 61. Photo of Zen Garden at the Richard and Hellen DeVos Japanese Garden by Dan Klyn ARRANGE FOR MEANING 22
- 62. 1989 From a special issue of Design Quarterly titled Hats, by Richard Saul Wurman
- 63. 1989 From the first edition of Information Anxiety, by Richard Saul Wurman
- 66. CHANGE IN ARRANGEMENT CHANGE IN MEANING
- 67. A captivating experience. News bringsthe beautiful editorial layouts and typographyof print to the screen. Enjoy interactive and engaging stories, rich with photo galleries, videos, and animation. Content is optimized for both iPhone and iPad, so you’ll have a great reading experience no matter which device you’re using. CHANGED ARRANGEMENT = CHANGED EXPERIENCE
- 69. “The Structural Integrity of Meaning Across Contexts” - Jorge Arango
- 70. 1972 Analysis of all of the words on advertising billboard signs along the Las Vegas “strip” in 1969, in Learning From Las Vegas , Venturi, Scott Brown and Izenour, Published by MIT Press, Cambridge
- 72. DUMB MODELS Promotional image of Derek Zoolander, played by Ben Stiller from the 2001 Paramount Pictures film Zoolander 33
- 75. shopping shopping quoting rentals quoting requesting customrentals us us custom CONCEPTUAL MODELS
- 76. 1972 From Learning from Las Vegas, by Robert Venturi, Denise Scott Brown and Steven Izenour. Copyright MIT Press, 1972 APPROACH METAPHOR
- 77. 1959 Michigan State Medical Society Building -- Minoru Yamasaki 1959 Photo by Dan Klyn
- 78. 1959 Drawing of Michigan State Medical Society Building -- Minoru Yamasaki 1959 by Michael Nÿkamp http://mkn-design.com
- 79. DUCK Integral Ornament Innovative Revolutionary Original Pretty All Around Advanced Technology Looks Expensive “Interesting” Heroic
- 81. DUCK-LIKE MODEL • Depends on Clarity • Amplifies Meaning • Can Become a Joke When Shrunk
- 82. 1972 From Learning from Las Vegas, by Robert Venturi, Denise Scott Brown and Steven Izenour. Copyright MIT Press, 1972
- 83. 1950* Photograph by Bruce Walker FAIA, * precise date of project is unknown.
- 84. Applied Ornament Evocative Evolutionary Ordinary Conventional Pretty In Front Inconsistent Looks Cheap “Boring” Expedient DECORATED SHED
- 86. DECORATED SHED –LIKE MODEL • Less Risky Duck • Increased Dependence on Context • Increased Dependence on Excellence in Implementation and Maintenance
- 87. 150X/DAY 40HRS/MO Photo by David Peter Simon
- 90. MAP ARRANGE MODEL Desk at The Glass House, by Philip Johnson in New Canaan, Connecticut USA. Photo by Dan Klyn
- 91. CLEAR ( be dumb )
- 92. WHOLE not things, patterns not objects, ecosystems.
- 93. Photo from Library of Congress Detroit Publishing Collection, Call Number LC-D4-3320 THANK @undrstndng http://understandinggroup.com