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Coordination d une équipe d ANT en centre Ardeche

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Support de présentation pour la journée régionale des ANT d'Aquitaine, organisée par la MOPA le mardi 26 février 2013.

Comment coordonner une équipe de 9 ANT autour de thématiques communes ? Quelle stratégie commune ? Quelle ressource pur le territoire ?

Published in: Technology
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  • Quoi Ardèche plein Coeur était à Bazas hier ?
    je suis encore plus déçue de n'avoir pas été parmi les ANT
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Coordination d une équipe d ANT en centre Ardeche

  1. 1. Un réseau de 13 points d’accueils touristiques (10 OT) 20 techniciens d’OT à coordonner ʧ 10 communautés de communes ʧ T.A.C.T 95 communesTerritoire d’Action et A de Consommation Un outil au service de la procédure contractuelle région Rhône Alpes Touristique et du Conseil général de l’Ardèche (Association loi 1901)
  2. 2. Nos missions
  3. 3. Les origines de l’Animation Numérique de territoire
  4. 4. Objectif : Professionnaliser et accompagner le réseau Solution Inscription Proposition de la formation formation ANT par validée. l’Agence de Stratégie Développement numérique Constat du besoin à élaborer touristique de du territoire en l’Ardèche accompagnement numérique
  5. 5. Les enjeux StratégieRéflexions Formation Marketing numérique De Destination
  6. 6. De la stratégie à l’action
  7. 7. Une stratégie collective CRAOTSI Rhône Alpes FilièresRhône Alpes tourisme professionnelles Ses professionnels Ardèche Verte partenaires ADT Ardèche Plein cœur 9 ANT des Offices Ardèche de tourisme Sources et volcans Ses collectivités et d’Ardèche autres partenaires Ardèche plein sud
  8. 8. De l’idée … à la réalité Un diagnostic Numérique collectif co- départemental et co-construit Agence de Acteurs de 4 TerritoiresDéveloppement Offices de l’inter-filière ou paysTouristique de tourisme (HPA, GDF, Clevac, touristiques l’Ardèche (44 ANT) LDF,ALP etc..) (4 ANT) (4 ANT) (8 ANT)
  9. 9. Réflexions sur la stratégie numérique collective Les agences web Les filières professionnellesLes prestataires numériques L’action des territoires auprès de leurs Les organismes pro de formation
  10. 10. t-Y’a t-il une stratégie ANT ?
  11. 11. 44 ANT aujourd’hui 60… Bientôt 60…
  12. 12. La difficulté du nombre
  13. 13. Des ANT qui font quoi ? Veille Accomp. Indiv Ateliers
  14. 14. Des ANT qui ont du temps ? % Total % ANT
  15. 15. D’autres ANT ? 2 échelons Les ANT Le reste du déjà formés personnel sensibilisé a l’e-tourisme
  16. 16. Une prise de conscience collective L’ANT n’est pas une fin en soi, il doit être une des composantes de l’équipe de l’Office de tourisme.Il est UN des profils de l’équipe, à valoriser et à articuler auprès de ses collègues.(Agent d’accueil, webmaster, relations presse, référent qualité etc.)
  17. 17. Fin de la formation ANT, 2012.. Début des hostilités … 2013 !
  18. 18. 9 ANT répartis sur le territoire l’e- .. et 11 non ANT, à sensibiliser à l’e-tourisme
  19. 19. 9 ateliers répartis sur le territoire
  20. 20. Concrètement ?Un programme unique ! 9 dates 6 thèmes 9 ANT Les ANT interviennent au nom d’un réseau, réseau d’un territoire, territoire et non en leur entité propre. Intervention au delà de leur périmètre habituel.
  21. 21. Un seul point de contact !
  22. 22. L’ANT aujourd’hui, une nouvelleressource humaine du territoire !
  23. 23. Karen CHALON Chargée de mission tourisme Animatrice numérique de Territoire Ardèche Plein Cœur château du Bousquet. 07800 ST LAURENT DU PAPE Tel. 04 75 44 15 69 / 06 50 63 29 82 karen.chalon@gmail.com www.ardechepleincoeur.comMerci de votre attention !

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