Multichannel marketing: definitions and rationale
The current state of multichannel marketing
Four things needed for multichannel marketing success:
Transitioning to an audience-centric approach
Integrating channels and devices
Making messages meaningful
Redefining success via measurement and insights
48. Often challenges with executing multi-channel
strategies get in a marketer’s way…
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§ Getting access to critical data
§ Building a single view of the customer
§ Delivering relevant content to each customer
§ Providing a consistent customer experience
§ Interacting with customers in real time
IBM Marketing Cloud Customers Drive
Multi-Channel Personalized Interactions Every Day
• CRM Synch
• Data Integrations
• Useable Insights
• Capturing Behaviors
• Scoring Activity
• Segmenting Individuals
• Organized Content
• Dynamic Rulesets
• Marketing Automation
49. Client Examples
§ Synching CRM Systems
§ Develop Contact Insights
§ Leverage Marketing Automation
§ Implement Web Tracking
§ Listen to Customer Behaviors
§ Create Scoring Models
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See For Yourself…
IBMMarketingCloud.com
50. Quickly design and automate consistent
cross-channel experiences
Make better decisions and deepen customer
engagement with purpose-built analytics
Increase marketing agility with a platform
that easily integrates with other customer
data sources and applications
Gain faster time to ROI through a
comprehensive set of cloud-based marketing
solutions built inside IBM Marketing Cloud
With IBM Marketing Cloud
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