More Related Content Similar to How Brands Grow in a Digital Age - Nicholas Lovell (20) How Brands Grow in a Digital Age - Nicholas Lovell 3. How do we make money
when everything is going
free?
5. • “We’ve got to make people start
valuing content again”
• “I deserve to be paid for my work”
• “You can’t make money from apps”
13. The Curve – in 3 steps
• Find an audience
• Use technology to figure out what they
value and to talk to them again
• Enable superfans
21. Let those who love what
you do spend lots of money
on things they truly value
22. Let those who love what
you do spend lots of money
on things they truly value
23. Let those who love what
you do spend lots of money
on things they truly value
24. Let those who love what
you do spend lots of money
on things they truly value
29. An unsurprising distribution
47,946
24,636
1,090
11,530
900 148 100 10 4
0
10,000
20,000
30,000
40,000
50,000
60,000
$15 $30 $60 $100 $250 $500 $1,000 $5,000 $10,000
Number of pledges
Number of pledges
30. A very surprising distribution
719,190
739,080
65,400
1,153,000
225,000
74,000
100,000
50,000
40,000
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
$15 $30 $60 $100 $250 $500 $1,000 $5,000 $10,000
Double Fine Project revenue
Double Fine Project revenue
31. A very surprising distribution
• Total raised: $3,336,371
Pledges Money
>=$250 1.3% 15.4%
>=$1,000 0.1% 6.0%
>=$100 14.7% 51.9%