It is well-known that Lean UX can help us design and deliver great products in a healthy environment, but how that actually can work is a very large company is less obvious.
This talk is about the journey me and my team went though, when joining IBM we were able to leverage a new corporate culture of design and a new approach and framework called IBM Design Thinking. This allowed us to remain focused and scale to the IBM sales workforce and maximize business impact.
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Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC
1. IBM DesignIBM DesignIBM Design
Lean UX Wins
Design Thinking in Large Enterprises
UX Lead and Development Manager
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Ariadna Font Llitjós, PhD
@quicola #designthinking #leanux @ibmdesign