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Staying on target with IBM Design Thinking and Lean UX
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Ariadna Font Llitjos
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40 min presentation for Balanced Team Conference in San Francisco (Nov 2, 2013)
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Staying on target with IBM Design Thinking and Lean UX
1.
Staying on Target
with IBM Design Thinking & Lean UX Ariadna Font Llitjós, PhD UX Lead and Development Manager @quicola #designthinking #leanux @ibmdesign InfoSphere Data Explorer, Big Data
2.
Acquisition June 2012 (TOB
- January 2013) Vivisimo Company size 120 Engineering size 30 Cross-functional team size 4 Enterprise search InfoSphere Data Explorer :: ©2013 IBM Corporation IBM, Big Data 430,000 40+ 10 Big Data exploration & visualization 2
3.
Focused vision and
target vs. Overstimulating environment & developing market InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 3
4.
5.
6.
IBM Design Thinking to
the rescue InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 6
7.
“Designers [...] don't
try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called ‘design thinking.’” — Don Norman “Rethinking Design Thinking” Core77, 19 March, 2013 InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 7
8.
“Designers [...] don't
try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called ‘design thinking.’” — Don Norman “Rethinking Design Thinking” Core77, 19 March, 2013 InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 8
9.
“Designers [...] don't
try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called ‘design thinking.’” — Don Norman “Rethinking Design Thinking” Core77, 19 March, 2013 InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 9
10.
“Designers [...] don't
try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called ‘design thinking.’” — Don Norman “Rethinking Design Thinking” Core77, 19 March, 2013 InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 10
11.
IBM Design Thinking
is about creating great experiences for our users. InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 11
12.
This is not
a user experience InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 12
13.
This is a
user experience
14.
PRODUCT UX SERVER UI DATA CENTER InfoSphere Data
Explorer :: IBM Confidential :: ©2013 IBM Corporation 14
15.
PRODUCT PRODUCT UX UX SERVER UI DATA CENTER SERVER InfoSphere Data
Explorer :: IBM Confidential :: ©2013 IBM Corporation UI DATA CENTER 15
16.
“Good design is
good business.” — Thomas Watson Jr. Chief Executive Officer, 1973 InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 16
17.
IBM Design Thinking:
Scaling great design Key building blocks for consistently great design outcomes InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 17
18.
IBM Design Thinking:
Scaling great design Key building blocks for consistently great design outcomes Sponsor Clients/Users Continuous engagement with people in target roles and industry domains InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 17
19.
IBM Design Thinking:
Scaling great design Key building blocks for consistently great design outcomes Sponsor Clients/Users Continuous engagement with people in target roles and industry domains Release Hills Focused investment, empowered teams InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 17
20.
3 Release Hills
focus and empower teams Less micro-management and more iteration A Release Hill captures the Commander’s intent “a framework for freedom to act” Example of a Release Hill: “A business user should be able to create and start using a process application in less than 60 seconds” IBM Designcamp :: IBM Confidential :: ©2013 IBM Corporation 18
21.
IBM Design Thinking:
Scaling great design Key building blocks for consistently great design outcomes Sponsor Clients/Users Continuous engagement with people in target roles and industry domains Release Hills Focused investment, empowered teams InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 19
22.
IBM Design Thinking:
Scaling great design Key building blocks for consistently great design outcomes Sponsor Clients/Users Continuous engagement with people in target roles and industry domains Playbacks Relentless focus on user value and experience throughout the development process • Story-driven milestones led by users • Playback Zero: Align on product vision before coding • Interim Playbacks: Demo stories in executable code Release Hills Focused investment, empowered teams InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 19
23.
Demo features &
functionality vs. Demo experience as a narrative InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 20
24.
Quotes from Playback
1 “I’d love to have you present this to the sales teams the same way, it tells the entire story...” — Manuel Corniel, WW Sales Exec Big Data, Data explorer InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 21
25.
Quotes from Playback
1 “To me it’s like nirvana, you’re getting a nonmediated demo (directly from the user).” — Charlie Hill, CTO Design InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 22
26.
IBM Design Thinking:
Scaling great design Key building blocks for consistently great design outcomes Sponsor Clients/Users Continuous engagement with people in target roles and industry domains Playbacks Relentless focus on user value and experience throughout the development process • Story-driven milestones led by users • Playback Zero: Align on product vision before coding • Interim Playbacks: Demo stories in executable code Release Hills Focused investment, empowered teams InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 23
27.
IBM Design Thinking:
Scaling great design Key building blocks for consistently great design outcomes Sponsor Clients/Users Continuous engagement with people in target roles and industry domains Playbacks Relentless focus on user value and experience throughout the development process • Story-driven milestones led by users • Playback Zero: Align on product vision before coding • Interim Playbacks: Demo stories in executable code Release Hills Focused investment, empowered teams Wiki-based Release Documents Efficient cross-functional collaboration around peer-reviewed artifacts Product Management InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation Engineering Design 23
28.
personas IBM Designcamp ::
IBM Confidential :: ©2013 IBM Corporation 24
29.
personas user stories &
interactions IBM Designcamp :: IBM Confidential :: ©2013 IBM Corporation 24
30.
personas user stories &
interactions sketches IBM Designcamp :: IBM Confidential :: ©2013 IBM Corporation 24
31.
personas user stories &
interactions visual prototypes IBM Designcamp :: IBM Confidential :: ©2013 IBM Corporation sketches 24
32.
personas user stories &
interactions field testing visual prototypes IBM Designcamp :: IBM Confidential :: ©2013 IBM Corporation sketches 24
33.
personas user stories &
interactions release blueprint field testing visual prototypes IBM Designcamp :: IBM Confidential :: ©2013 IBM Corporation sketches 24
34.
IBM Design Thinking:
Scaling great design Key building blocks for consistently great design outcomes Sponsor Clients/Users Continuous engagement with people in target roles and industry domains Playbacks Relentless focus on user value and experience throughout the development process • Story-driven milestones led by users • Playback Zero: Align on product vision before coding • Interim Playbacks: Demo stories in executable code Release Hills Focused investment, empowered teams Wiki-based Release Documents Efficient cross-functional collaboration around peer-reviewed artifacts Product Management InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation Engineering Design 25
35.
IBM Design Thinking:
Scaling great design Key building blocks for consistently great design outcomes Sponsor Clients/Users Continuous engagement with people in target roles and industry domains Playbacks Relentless focus on user value and experience throughout the development process • Story-driven milestones led by users • Playback Zero: Align on product vision before coding • Interim Playbacks: Demo stories in executable code Release Hills Focused investment, empowered teams Wiki-based Release Documents Efficient cross-functional collaboration around peer-reviewed artifacts IBM Design Thinking Metrics Visibility into objective operational data Organization data Skills ratios 1:9 Design team skills data Release Blueprint URL Release Hills Lead Users Product Management InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation Engineering Design Dependencies 25
36.
Where were we? InfoSphere
Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 26
37.
38.
39.
What else changed? InfoSphere
Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 29
40.
Colocated team vs. Distributed team (2/10
remote devs - still more colocated than most IBM teams) InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 30
41.
Non-dedicated design resources vs. Dedicated
design resources (2 UX designers, 2 front-end devs / 3 app devs, 3 backend devs) InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 31
42.
Access to end
users vs. Sponsor clients and users InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 32
43.
Dev UX PM vs. Dev UX PM InfoSphere
Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 33
44.
Lean UX Principles •
Design Thinking • User-centric design and development • Cross-functional team • Maximize learning • Just-in-time (minimize waste) • Validate and iterate InfoSphere Data Explorer :: ©2013 IBM Corporation 34
45.
Things that remained
the same InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 35
46.
Agile & Lean
practices for over 5 years • startup culture • XP practices (continuous integration, peer reviews, unit tests, pair programming, ...) • design studios (collaborative design workshops) • Kanban • stories • daily standups • demos • retrospectives InfoSphere Data Explorer :: ©2013 IBM Corporation 36
47.
Design and development
flow InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 37
48.
1. Brainstorm and
scope as a team InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 38
49.
2. Workflow and
creating epics InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 39
50.
3. Breaking epics
down to stories that can be designed / implemented InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 40
51.
4. Design, validate,
implement, polish design InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 41
52.
5. One day
in the Pittsburgh Big Data lab... Designers and developers at work Team daily standup InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 42
53.
6. Designer shares
design and gets feedback from Dev InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 43
54.
7. Dev works
on implementing the design ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX
55.
8. Dev proudly
shows the implementation with the final design to designer InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 45
56.
Key aspects One team
with shared core values Daily high-bandwidth communication Iterate - don’t let perfection be the enemy of good InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 46
57.
What about outcomes? InfoSphere
Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 47
58.
Before... InfoSphere Data Explorer
:: IBM Confidential :: ©2013 IBM Corporation 48
59.
Now InfoSphere Data Explorer
:: IBM Confidential :: ©2013 IBM Corporation 49
60.
Now InfoSphere Data Explorer
:: IBM Confidential :: ©2013 IBM Corporation 49
61.
Now InfoSphere Data Explorer
:: IBM Confidential :: ©2013 IBM Corporation 50
62.
InfoSphere Data Explorer
:: IBM Confidential :: ©2013 IBM Corporation 51
63.
InfoSphere Data Explorer
:: IBM Confidential :: ©2013 IBM Corporation 51
64.
InfoSphere Data Explorer
:: IBM Confidential :: ©2013 IBM Corporation 51
65.
InfoSphere Data Explorer
:: IBM Confidential :: ©2013 IBM Corporation 52
66.
InfoSphere Data Explorer
:: IBM Confidential :: ©2013 IBM Corporation 53
67.
Responsive design (mobile
friendly) InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 54
68.
Responsive design (mobile
friendly) InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 54
69.
InfoSphere Data Explorer
9.0 1st Signature Product released! InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 55
70.
Can’t dictate great outcomes
71.
PROCESS
72.
PROCESS Not a new
way of acting, a new way of thinking
73.
Can prepare for great
outcomes
74.
June 2012 InfoSphere Data
Explorer :: IBM Confidential :: ©2013 IBM Corporation 59
75.
We managed to
bring IBM along and leverage IBM’s channels October 2013 InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 60
76.
IBM Design Thinking 61
77.
IBM Design Thinking & Lean
UX 62
78.
Thanks! @quicola #designthinking #leanux
@ibmdesign 63
79.
References InfoSphere Data Explorer
:: IBM Confidential :: ©2013 IBM Corporation 64
80.
Engineering and coding
practices InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 65
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