It’s been a decade since a Harvard computer whiz created a social network that revolutionized the way businesses communicate with their customers. Since then, perfecting the use of online platforms and tools to develop effective online retail marketing strategies is coveted by even the most experienced retail giants in the world. But you don’t need multi-million dollar marketing budgets to take the online world by storm. At Aristotle Inc., we’re in the business of developing fully integrated Internet marketing campaigns, utilizing the most innovative technologies while simultaneously crafting authentic and passionate messages. To help your small to medium-size retail business soar to new heights in 2014, we’ve designed this infographic, complete with statistics and online retail marketing strategies, to guide you through online marketing initiatives in the coming year. Visit us at http://www.aristotle.net/media_room/learning_center/2014/online-retail-marketing-strategies-infographic/

1. Overflowing with innovators, visionaries and leaders, Aristotle Inc.
delivers tools and creativity to enrich your bottom line and expand
your reach to new consumers the year round.
The digital marketplace is a complex global arena of built-in restraints and
golden opportunities. As your marketing partner, Aristotle delivers the
expertise, tools and creativity you need to develop coordinated,
sustainable strategies that reach new audiences, engage target markets
and convert prospects into buyers and life-long brand advocates.
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PROJECTS
AWARDS YEARS
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ALL YEAR
LONG
2 0 1 4
MARKETING CHECKLIST
S TA R T I N G
2014
I N TO
2015
As 2014 begins, you are gearing up
to connect with customers in
meaningful ways.
In the coming year, resolve to place your
brand in the context of your customers’ lives
while using fun and creative online marketing
channels. There are lots of things to do, so
we’ve provided an example of a marketing
schedule to guarantee success. Tape this
calendar to your office wall to inspire you in
the coming strategic marketing seasons!
Search Engine Optimization
What’s your New Year’s online marketing
resolution? Make it easier for search engines to
find and list your website.
Pay-Per-Click (PPC)
It is an efficient way to boost your spring sales
search engine visibility and drive clicks to your
landing pages.
Landing Pages
For Presidents Day sales or Valentine’s Day
merchandise, well-designed landing pages are
a great way to offer deals and capture
information about your customers!
Email Marketing
Enhance your Back-to-School promotions by
taking your message directly to your
customers’ inboxes.
Social Media
For your Memorial Day sale or Mother’s Day
merchandise, a social media campaign can
significantly increase customer engagement
with your brand.
Mobile Strategy
During the 2013 holiday season, mobile
purchases and research of products exploded
compared to the same time the year before.
Online Video
Boost your website’s performance with a
creative video content strategy.
EMAIL MARKETING CONVERTS
CONSUMERS TO CUSTOMERS!
OPTIMIZING YOUR WEBSITE
FOR MOBILE & TABLET WILL
POSITIVELY AFFECT YOUR BOTTOM LINE!
44
%
OF ONLINE SHOPPERS
BEGIN BY USING A SEARCH
ENGINE
3 IN
4USERS NEVER SCROLL PAST
THE FIRST PAGE OF
SEARCH RESULTS
SOURCE:MarketShare.H
itsLink.com
consumers are more inclined
to buy from a brand after
engaging with the brand’s
social network channels.
OUT
OF
4 5
SOURCE: Interconnected World:
Shopping and Personal Finance
BUSINESSES SAW A 55
%
INCREASE IN LEADS WHEN
INCREASING THEIR NUMBER
OF LANDING PAGES FROM
JUST 10 TO 15.
SOURCE: MarketingSherpa
SOURCE: The Drum
SOURCE: ExactTarget
SOURCE: Prestige Marketing
SOURCE: Prestige Marketing
SOURCE: Custora Pulse 2013
SOURCE: Custora Pulse 2013
SOURCE: SearchEngineLand.com
TURN YOUR SITE VISITORS INTO PAYING
CUSTOMERS WITH LANDING PAGES!
TURN YOUR SITE VISITORS INTO PAYING
CUSTOMERS WITH LANDING PAGES!
SEO CAN GET YOU TO THE TOP!
PPC DRIVES EVEN MORE TRAFFIC TO YOUR SITE!
A WELL-ORGANIZED SOCIAL STRATEGY
WILL GROW YOUR CUSTOMER BASE!
GREAT VIDEO DEVELOPS PAYING CUSTOMERS!GREAT VIDEO DEVELOPS PAYING CUSTOMERS!
64.6
%
OF PPC TRAFFIC IS
GENERATED BY USERS SEARCHING
TO PURCHASE SOMETHING ONLINE
78
%
OF COMPANIES
USING PPC IN ONLINE CAMPAIGNS
SAY THE TACTIC IS EFFECTIVE.
90
%
OF CONSUMERS WOULD RECOMMEND
A BRAND TO OTHERS AFTER INTERACTING WITH THE
BRAND ON SOCIAL MEDIA!
52
%
OF CONSUMERS SAY THAT
WATCHING PRODUCT VIDEOS MAKES
THEM MORE CONFIDENT IN THEIR
ONLINE PURCHASE DECISIONS.
RETAIL SITE
VISITORS WHO
VIEW VIDEO ARE 64
%
MORE LIKELY TO PURCHASE
THAN OTHER SITE VISITORS.
BETWEEN NOVEMBER 1
& DECEMBER 29, MOBILE
DEVICES ACCOUNTED FOR 30
%
OF
78
%
OF CUSTOMERS PREFER
TO RECEIVE
PERMISSION-BASED
M A R K E T I N G
COMMUNICATIONS
THROUGH EMAIL
IN 2012,44
%
OF
EMAIL RECIPIENTS
MADE AT LEAST
ONE PURCHASE
B A S E D O N A
PROMOTIONAL
E M A I L
77
%
OF E-COMMERCE
SITE VISITS
C A M E F R O M
MOBILE PHONES40
%
1 4OUT
OF
EVERY
PURCHASES BETWEEN BLACK FRIDAY &
CYBER MONDAY WAS MADE USING A
PHONE OR TABLET.
2012
2013
TRANSACTIONS (UP FROM
20
%
THE PREVIOUS YEAR).
Our Elvis Week 2013
landing page contributed to a 238
%
increase in online ticket sales to Graceland.
Arkansas.com, with robust SEO and analytics, ranked between
1st & 3rd among the top tourism websites in the United States.
As a result of an increased PPC campaign, Liberty
Opportunities’leadflowhasincreasedbymorethan
A creative video for Atlantic City
Restaurant Week contributed to an
increase in dining gift certificate
sales by
28
%
&a increase in
83
%
WEBPAGE VIEWS.
and a
1000
% increase in
ROI for the company.
A Facebook campaign for Murphy USA resulted
in a increase in Facebook Likes
600
%
800
%
Mississippi Delta businesses benefited
from an email marketing campaign with a 37
%
open rate.
Baptist-Health.com doubled their site
visits by implementing a mobile platform. 2X