6. What is āSocial Mediaā?
Wikipedia deļ¬nes āSocial Mediaā as:
2
7. What is āSocial Mediaā?
Wikipedia deļ¬nes āSocial Mediaā as:
(1)The use of web-based and mobile technologies to turn
communication into interactive dialogue
2
8. What is āSocial Mediaā?
Wikipedia deļ¬nes āSocial Mediaā as:
(1)The use of web-based and mobile technologies to turn
communication into interactive dialogue
(2) Consumer-Generated Media
2
11. Why should I take part in
āSocial Mediaā?
1. combines your marketing team
with your HR/customer support team
3
12. Why should I take part in
āSocial Mediaā?
1. combines your marketing team
with your HR/customer support team
2. helps with customer retention, resolving
customer complaints and issues, and
making it easier for customers to share
their experiences and ļ¬nd what they are
looking for.
3
20. BUSINESS PAGES HAVE TO BE CONNECTED TO
A PERSONAL PROFILE.
WWW.FACEBOOK.COM
LETāS GET STARTED
6
21. BUSINESS PAGES HAVE TO BE CONNECTED TO
A PERSONAL PROFILE.
IF YOU ALREADY HAVE A PROFILE, YOU CAN SKIP
THIS STEP AND START CREATING YOUR PAGE.
WWW.FACEBOOK.COM
LETāS GET STARTED
6
22. FILL IN YOUR PERSONAL INFORMATION
PERSONAL INFORMATION - NOT YOUR BUSINESS INFORMATION
7
35. LET YOUR FINGERS DO THE WALKING!
FOLLOW THE STEPS THAT ARE LAID OUT FOR YOU.
11
36. THE IMAGE YOU PICK
SHOULD REPRESENT
YOU. IT WILL SHOW
UP NEXT TO YOUR
NAME EVERY TIME
YOU POST OR
COMMENT ON
FACEBOOK.
LET YOUR FINGERS DO THE WALKING!
FOLLOW THE STEPS THAT ARE LAID OUT FOR YOU.
11
37. THE IMAGE YOU PICK
SHOULD REPRESENT
YOU. IT WILL SHOW
UP NEXT TO YOUR
NAME EVERY TIME
YOU POST OR
COMMENT ON
FACEBOOK.
USE THE SAME
IMAGE ON ALL
SOCIAL NETWORKS.
LET YOUR FINGERS DO THE WALKING!
FOLLOW THE STEPS THAT ARE LAID OUT FOR YOU.
11
39. THIS IS YOUR
āWALLā. THINK
OF IT AS AN
INTERACTIVE
BILLBOARD.
WALL
VISIBLE TO EVERYONE
12
40. THIS IS YOUR
āWALLā. THINK
OF IT AS AN
INTERACTIVE
BILLBOARD.
HERE, IS WHERE
YOU WILL POST
INFORMATION.
WALL
VISIBLE TO EVERYONE
12
41. THIS IS YOUR
āWALLā. THINK
OF IT AS AN
INTERACTIVE
BILLBOARD.
HERE, IS WHERE
YOU WILL POST
INFORMATION.
IT IS ALSO
WHERE YOUR
CUSTOMERS WILL
POST THEIR
COMMENTS.
WALL
VISIBLE TO EVERYONE
12
42. New āLikesā
Thank them for ālikeā-ing your business by sending
them a message and ask what you can do for them.
13
43. NOTIFIES YOU WHEN
SOMEONE NEW āLIKESā
New āLikesā YOUR PAGE
Thank them for ālikeā-ing your business by sending
them a message and ask what you can do for them.
13
45. STATUS
SIMPLY WRITE WHAT YOU
WANT TO SAY TO YOUR
CUSTOMERS.
(NO PHOTO/VIDEO OPTION)
POSTING OPTIONS
STATUS, PHOTO, LINK, & VIDEO
14
46. STATUS
SIMPLY WRITE WHAT YOU
WANT TO SAY TO YOUR
CUSTOMERS.
(NO PHOTO/VIDEO OPTION)
PHOTO
UPLOAD A PHOTO FROM
YOUR DRIVE, TAKE A PHOTO
WITH A WEBCAM, OR CREATE
AN ALBUM
POSTING OPTIONS
STATUS, PHOTO, LINK, & VIDEO
14
47. STATUS LINK
SIMPLY WRITE WHAT YOU INSERT A WEBSITE ADDRESS
WANT TO SAY TO YOUR TO SHOW AN ACTIVE LINK
CUSTOMERS. WITH AN AUTOMATIC
(NO PHOTO/VIDEO OPTION) SUMMARY & PHOTO.
PHOTO
UPLOAD A PHOTO FROM
YOUR DRIVE, TAKE A PHOTO
WITH A WEBCAM, OR CREATE
AN ALBUM
POSTING OPTIONS
STATUS, PHOTO, LINK, & VIDEO
14
48. STATUS LINK
SIMPLY WRITE WHAT YOU INSERT A WEBSITE ADDRESS
WANT TO SAY TO YOUR TO SHOW AN ACTIVE LINK
CUSTOMERS. WITH AN AUTOMATIC
(NO PHOTO/VIDEO OPTION) SUMMARY & PHOTO.
PHOTO VIDEO
UPLOAD A PHOTO FROM
RECORD A VIDEO WITH A
YOUR DRIVE, TAKE A PHOTO
WEBCAM OR UPLOAD A
WITH A WEBCAM, OR CREATE
VIDEO FROM YOUR DRIVE.
AN ALBUM
POSTING OPTIONS
STATUS, PHOTO, LINK, & VIDEO
14
49. When is the best time to post?
*http://mashable.com/2010/10/28/facebook-activity-study/
15
50. When is the best time to post?
*http://mashable.com/2010/10/28/facebook-activity-study/
15
51. When is the best time to post?
*http://mashable.com/2010/10/28/facebook-activity-study/
15
52. When is the best time to post?
*http://mashable.com/2010/10/28/facebook-activity-study/
MONDAY IS THE
BIGGEST POST DAY
15
53. When is the best time to post?
*http://mashable.com/2010/10/28/facebook-activity-study/
MONDAY IS THE
BIGGEST POST DAY
15
54. When is the best time to post?
*http://mashable.com/2010/10/28/facebook-activity-study/
MONDAY IS THE WEDNESDAY IS THE
BIGGEST POST DAY BIGGEST COMMENT DAY
15
55. When is the best time to post?
*http://mashable.com/2010/10/28/facebook-activity-study/
16
56. When is the best time to post?
*http://mashable.com/2010/10/28/facebook-activity-study/
16
57. When is the best time to post?
*http://mashable.com/2010/10/28/facebook-activity-study/
The biggest spike occurs at
3:00 p.m. ET on weekdays.
16
58. When is the best time to post?
*http://mashable.com/2010/10/28/facebook-activity-study/
The biggest spike occurs at
3:00 p.m. ET on weekdays.
16
59. When is the best time to post?
*http://mashable.com/2010/10/28/facebook-activity-study/
The three biggest usage spikes tend to
The biggest spike occurs at
occur on weekdays at 11:00 a.m., 3:00
3:00 p.m. ET on weekdays.
p.m. and 8:00 p.m. ET.
16
60. Why people ālikeā your brand
http://mashable.com/2010/09/16/facebook-users-interact-brands/
17
61. 40% to receive discounts and promotions
Why people ālikeā your brand
http://mashable.com/2010/09/16/facebook-users-interact-brands/
17
62. 40% to receive discounts and promotions
39% to show my support for the company to others
Why people ālikeā your brand
http://mashable.com/2010/09/16/facebook-users-interact-brands/
17
63. 40% to receive discounts and promotions
39% to show my support for the company to others
36% to get a āfreebieā
Why people ālikeā your brand
http://mashable.com/2010/09/16/facebook-users-interact-brands/
17
64. 40% to receive discounts and promotions
39% to show my support for the company to others
36% to get a āfreebieā
34% to stay informed about the activities of the company
Why people ālikeā your brand
http://mashable.com/2010/09/16/facebook-users-interact-brands/
17
65. 40% to receive discounts and promotions
39% to show my support for the company to others
36% to get a āfreebieā
34% to stay informed about the activities of the company
33% to get updates on future products
Why people ālikeā your brand
http://mashable.com/2010/09/16/facebook-users-interact-brands/
17
66. 40% to receive discounts and promotions
39% to show my support for the company to others
36% to get a āfreebieā
34% to stay informed about the activities of the company
33% to get updates on future products
30% to get updates on upcoming sales
Why people ālikeā your brand
http://mashable.com/2010/09/16/facebook-users-interact-brands/
17
67. 40% to receive discounts and promotions
39% to show my support for the company to others
36% to get a āfreebieā
34% to stay informed about the activities of the company
33% to get updates on future products
30% to get updates on upcoming sales
29% for fun or entertainment
Why people ālikeā your brand
http://mashable.com/2010/09/16/facebook-users-interact-brands/
17
68. 40% to receive discounts and promotions
39% to show my support for the company to others
36% to get a āfreebieā
34% to stay informed about the activities of the company
33% to get updates on future products
30% to get updates on upcoming sales
29% for fun or entertainment
25% to get access to exclusive content
Why people ālikeā your brand
http://mashable.com/2010/09/16/facebook-users-interact-brands/
17
69. 40% to receive discounts and promotions
39% to show my support for the company to others
36% to get a āfreebieā
34% to stay informed about the activities of the company
33% to get updates on future products
30% to get updates on upcoming sales
29% for fun or entertainment
25% to get access to exclusive content
22% someone recommended it to me
Why people ālikeā your brand
http://mashable.com/2010/09/16/facebook-users-interact-brands/
17
70. 40% to receive discounts and promotions
39% to show my support for the company to others
36% to get a āfreebieā
34% to stay informed about the activities of the company
33% to get updates on future products
30% to get updates on upcoming sales
29% for fun or entertainment
25% to get access to exclusive content
22% someone recommended it to me
21% to learn more about the company
Why people ālikeā your brand
http://mashable.com/2010/09/16/facebook-users-interact-brands/
17
71. 40% to receive discounts and promotions
39% to show my support for the company to others
36% to get a āfreebieā
34% to stay informed about the activities of the company
33% to get updates on future products
30% to get updates on upcoming sales
29% for fun or entertainment
25% to get access to exclusive content
22% someone recommended it to me
21% to learn more about the company
13% for education about company topics
Why people ālikeā your brand
http://mashable.com/2010/09/16/facebook-users-interact-brands/
17
72. 40% to receive discounts and promotions
39% to show my support for the company to others
36% to get a āfreebieā
34% to stay informed about the activities of the company
33% to get updates on future products
30% to get updates on upcoming sales
29% for fun or entertainment
25% to get access to exclusive content
22% someone recommended it to me
21% to learn more about the company
13% for education about company topics
13% to interact
Why people ālikeā your brand
http://mashable.com/2010/09/16/facebook-users-interact-brands/
17
81. How do I claim
a place I represent?
http://www.facebook.com/help/?page=1154
To claim your Place, search for your business name on Facebook via the normal
Search bar. If your businessās Place already exists on Facebook, click on it to visit
its page. At the bottom left side of your Place you may see a link that says "Is
this your business?" Click on the link and you will be directed to a claiming ļ¬ow.
We will ask you to verify that you are the owner through a phone veriļ¬cation
process, or you may be asked for document veriļ¬cation. If your claim is
conļ¬rmed, you will be able to admin your Place on Facebook.
If you do not see the "Is this your business?" link on a Place, then it is not
available to claim at this time.
144. QR (Quick Response) Codes
These are images that can be scanned using
a smart phone using an app. They will direct
you to a speciļ¬c website or landing page,
contact info, a video, or a message.
145. QR (Quick Response) Codes
These are images that can be scanned using
a smart phone using an app. They will direct
you to a speciļ¬c website or landing page,
contact info, a video, or a message.
148. I-NIGMA IS A GREAT
APP BECAUSE YOU
CAN RETRIEVE QR
CODES THAT YOU
HAVE SCANNED IN
THE PAST. YOU CAN
ALSO SEND QR
CODES TO FRIENDS.
QR Apps
Applications for your smart phone
157. ZXING.APPSPOT.COM/GENERATOR/ QRCODE.KAYWA.COM/
How do I get my own?
There are several websites that offer free QR
codes. These are the two most popular.
158. ZXING.APPSPOT.COM/GENERATOR/ QRCODE.KAYWA.COM/
How do I get my own?
There are several websites that offer free QR
codes. These are the two most popular.
159. Spy on your competition
Keep your customers close and your competitors closer!
36
160. Spy on your competition
Keep your customers close and your competitors closer!
36
161. Spy on your competition
Keep your customers close and your competitors closer!
āLIKEā THEM ON
36
162. Spy on your competition
Keep your customers close and your competitors closer!
āLIKEā THEM ON
āGOOGLEā THEM
36
163. Spy on your competition
Keep your customers close and your competitors closer!
āLIKEā THEM ON
āGOOGLEā THEM
WATCH THEIR COMMERCIALS
36
164. Spy on your competition
Keep your customers close and your competitors closer!
āLIKEā THEM ON
āGOOGLEā THEM
WATCH THEIR COMMERCIALS
ITāS NOT ABOUT RECREATING THE WHEEL...
IT IS LEARNING TO SPIN THE WHEEL IN THE
DIRECTION YOU WANT IT TO GO!
36
168. Now what???
Figure out which of these sites
best ļ¬t you and your company
*Facebook
37
169. Now what???
Figure out which of these sites
best ļ¬t you and your company
*Facebook
*You Tube
37
170. Now what???
Figure out which of these sites
best ļ¬t you and your company
*Facebook
*You Tube
*Twitter
37
171. Now what???
Figure out which of these sites
best ļ¬t you and your company
*Facebook
*You Tube
*Twitter
*Yelp
37
172. Now what???
Figure out which of these sites
best ļ¬t you and your company
*Facebook
*You Tube
*Twitter
*Yelp
*LinkedIn
37
173. Now what???
Figure out which of these sites
best ļ¬t you and your company
*Facebook
*You Tube
*Twitter
*Yelp
*LinkedIn
*Google Maps
37
174. Now what???
Figure out which of these sites
best ļ¬t you and your company
*Facebook
*You Tube
*Twitter
*Yelp
*LinkedIn
*Google Maps
*Google Places
37
175. Now what???
Figure out which of these sites
best ļ¬t you and your company
*Facebook
*You Tube
*Twitter
*Yelp
*LinkedIn
*Google Maps
*Google Places
*Angieās List
37
176. Now what???
Figure out which of these sites
best ļ¬t you and your company
*Facebook
*You Tube
*Twitter
*Yelp
*LinkedIn
*Google Maps
*Google Places
*Angieās List
*FourSquare
37
177. Now what???
Figure out which of these sites
best ļ¬t you and your company
*Facebook
*You Tube
*Twitter
*Yelp
*LinkedIn
*Google Maps
*Google Places
*Angieās List
*FourSquare
*MySpace
37
178. Now what???
Figure out which of these sites
best ļ¬t you and your company
*Facebook
*You Tube
*Twitter
*Yelp
*LinkedIn
*Google Maps
*Google Places
*Angieās List
*FourSquare
*MySpace
37
179. Now what???
Figure out which of these sites
best ļ¬t you and your company
*Facebook
*You Tube
*Twitter
*Yelp
*LinkedIn
*Google Maps
*Google Places
*Angieās List
*FourSquare
*MySpace
For more sites, visit
http://www.prelovac.com/vladimir/top-list-of-social-media-sites
37
Editor's Notes
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It can be overwhelming!\nWe are going to barely touch the tip of the ice burg within the next two hours, but I’m gonna to leave you with resources that you can take with you to expand your social network.\n
It can be overwhelming!\nWe are going to barely touch the tip of the ice burg within the next two hours, but I’m gonna to leave you with resources that you can take with you to expand your social network.\n
It can be overwhelming!\nWe are going to barely touch the tip of the ice burg within the next two hours, but I’m gonna to leave you with resources that you can take with you to expand your social network.\n
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*If you already have a FB page, just sit back and relax for a minute.\n*I’m gonna to show you on the next few slides, how to set up your personal account if haven’t done so already.\n
*If you already have a FB page, just sit back and relax for a minute.\n*I’m gonna to show you on the next few slides, how to set up your personal account if haven’t done so already.\n
Just remember that this is about YOU, not YOUR BUSINESS. You will enter your business information in a few minutes.\n
This photo is different than your business photo. Let people know what YOU look like. Let them be able to recognize you out in the real world. After all, social networking isn’t just on the internet.\n
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Let them know you are offering a deal to get them to stop by. You can only have one deal going on at a time, but you decide what that deal is. You also get to decide how long you want the deal to go on for. How do you check in? The average person has 130 friends that will see that check in.\n
I wanted you to be able to have this information if you revisited my presentation once you get home, which I of course hope you will do!\n
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Viola! You have a deal. Now FB will take up to 2 days to approve your deal. I’ve never had it take more than a couple of hours.\n
Viola! You have a deal. Now FB will take up to 2 days to approve your deal. I’ve never had it take more than a couple of hours.\n
Viola! You have a deal. Now FB will take up to 2 days to approve your deal. I’ve never had it take more than a couple of hours.\n
Viola! You have a deal. Now FB will take up to 2 days to approve your deal. I’ve never had it take more than a couple of hours.\n
Viola! You have a deal. Now FB will take up to 2 days to approve your deal. I’ve never had it take more than a couple of hours.\n
Viola! You have a deal. Now FB will take up to 2 days to approve your deal. I’ve never had it take more than a couple of hours.\n
Viola! You have a deal. Now FB will take up to 2 days to approve your deal. I’ve never had it take more than a couple of hours.\n
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No, you don’t need to adjust your glasses and no, your drink at lunch wasn’t spiked... unless you ordered it that way. These are QR (or Quick Response) codes.\n
No, you don’t need to adjust your glasses and no, your drink at lunch wasn’t spiked... unless you ordered it that way. These are QR (or Quick Response) codes.\n
No, you don’t need to adjust your glasses and no, your drink at lunch wasn’t spiked... unless you ordered it that way. These are QR (or Quick Response) codes.\n
No, you don’t need to adjust your glasses and no, your drink at lunch wasn’t spiked... unless you ordered it that way. These are QR (or Quick Response) codes.\n
No, you don’t need to adjust your glasses and no, your drink at lunch wasn’t spiked... unless you ordered it that way. These are QR (or Quick Response) codes.\n
No, you don’t need to adjust your glasses and no, your drink at lunch wasn’t spiked... unless you ordered it that way. These are QR (or Quick Response) codes.\n
No, you don’t need to adjust your glasses and no, your drink at lunch wasn’t spiked... unless you ordered it that way. These are QR (or Quick Response) codes.\n
No, you don’t need to adjust your glasses and no, your drink at lunch wasn’t spiked... unless you ordered it that way. These are QR (or Quick Response) codes.\n
No, you don’t need to adjust your glasses and no, your drink at lunch wasn’t spiked... unless you ordered it that way. These are QR (or Quick Response) codes.\n
No, you don’t need to adjust your glasses and no, your drink at lunch wasn’t spiked... unless you ordered it that way. These are QR (or Quick Response) codes.\n
No, you don’t need to adjust your glasses and no, your drink at lunch wasn’t spiked... unless you ordered it that way. These are QR (or Quick Response) codes.\n
No, you don’t need to adjust your glasses and no, your drink at lunch wasn’t spiked... unless you ordered it that way. These are QR (or Quick Response) codes.\n
No, you don’t need to adjust your glasses and no, your drink at lunch wasn’t spiked... unless you ordered it that way. These are QR (or Quick Response) codes.\n
No, you don’t need to adjust your glasses and no, your drink at lunch wasn’t spiked... unless you ordered it that way. These are QR (or Quick Response) codes.\n
No, you don’t need to adjust your glasses and no, your drink at lunch wasn’t spiked... unless you ordered it that way. These are QR (or Quick Response) codes.\n
No, you don’t need to adjust your glasses and no, your drink at lunch wasn’t spiked... unless you ordered it that way. These are QR (or Quick Response) codes.\n
No, you don’t need to adjust your glasses and no, your drink at lunch wasn’t spiked... unless you ordered it that way. These are QR (or Quick Response) codes.\n
No, you don’t need to adjust your glasses and no, your drink at lunch wasn’t spiked... unless you ordered it that way. These are QR (or Quick Response) codes.\n
No, you don’t need to adjust your glasses and no, your drink at lunch wasn’t spiked... unless you ordered it that way. These are QR (or Quick Response) codes.\n
These are on display at the ICS/Restoration and Remediation booth.\n
These are on display at the ICS/Restoration and Remediation booth.\n
These are on display at the ICS/Restoration and Remediation booth.\n
These are on display at the ICS/Restoration and Remediation booth.\n
These are on display at the ICS/Restoration and Remediation booth.\n
It’s a lot easier for someone to snap a photo using a QR app than it is for them to remember a website name or contact information. We are living in a society of lazy people. We want our info as fast and as easy as possible.\n