Sales Promotion in Retailing

Sales Promotion > Arjun K Rajan

What Is Sales Promotion?? ,[object Object],[object Object],[object Object]

Objectives – Aimed @ Buyers ,[object Object],[object Object]

Contd.. ,[object Object],[object Object],[object Object]

Tools Used for Sales Promotion

Coupons ,[object Object],[object Object],[object Object]

Contests ,[object Object],[object Object],[object Object]

Demonstrations ,[object Object],[object Object],[object Object]

Referral Gifts ,[object Object],[object Object],[object Object],[object Object]

Product Promotions & Schemes ,[object Object],[object Object],[object Object],[object Object],[object Object]

Samples ,[object Object],[object Object],[object Object],[object Object]

Frequent Shopper Programmes ,[object Object],[object Object],[object Object],[object Object]

Point of Purchase (POP) Displays ,[object Object],[object Object],[object Object],[object Object]

Promotions Directed @ Trade or Channel Members ,[object Object],[object Object],[object Object],[object Object]

Public Relations & Publicity ,[object Object],[object Object],[object Object],[object Object]

Events Resulting in Publicity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended