Marketing Management Business Plan_My Sweet Creations
Coca Cola
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Type of industry
: beverages(cola)
Real name
: coca cola company
Founders : John s pemberton,Asa cadlin
Head quarters
: Atlanda, Georgia
Founded at
: 1886
Area served
: Over 200 countries
Flovers
: cola,cola green tea,lemon.
Employees
: About 146200.
6.
Kent Mehta
: Chairman and CEO
Harry Andersen
: senior vice president
Alexander Cumming: executive vice president
Carrie eberly
: chief people officer
Dominic reneche
: President. Europe
region
Caron hayes
: corporate secretary
Gloria Bowden
: Asst. corporate
secretary
Fiona k Payne
: Asst. corporate
secretary
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Initial capital
Current capital
Net income
Total equity
Total revenue
: $1’00’000
: $1’81’000.6 million
:US$ 9.01 billion
:US$32.72 billion
:US$48.01 billion
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Worlds largest manufacturer of soft drinks
Functioning more than 200 countries
Sells more than 400 different brands
Producing more than 3000 products
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Coca-Cola acquired Minute Maid in 1960.
In 1982 coca cola company purchased Columbia pictures
for $693 million.
In 1986 cocacola merged John T Lupten Franchice and BCI
holding and formed Coca Cola Enterprise(CCE).
In 1991 there is a merging between CCE and Johnstone
bottling group.
In 1993 coca cola acquired Thumps Up and also in 1995
acquired Barq’s.
It acquired Odwalla brand in 2001 for $181 million.
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DIFFERENT BRANDS OF COMPANY
The Coca-Cola Company offers a
wide range of products to the
customers including beverages, fruit,
juices and bottled mineral water.
16. In the Soda Water and
Bottled Mineral Water section:
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Thumsup
- Taste the thunder
Cocacola
- Open happiness
Sprite
- Seedhi baat no
bakwaas ,clear hai
Limca
- Fresh ho jao
Fanta
- Go bite
Maaza
- Bina guthli wala aam
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Coca cola is the worlds largest
manufacturer of soft drinks.
Coca cola company celebrating its 125th
anniversary in the field of beverage
industry
Coca cola is considers as the most valuable
brand, the company port folio includes
fanta, sprite, coca cola zero etc.
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1969-cocacola company grand bottling rights in
Greece
1998-Cocacola Amati ltd merged its europian
operation and formed coca cola beverages ltd.
2001-expanded their series to Russian territories and
achievement of ISO 14001 certification.
2003-Twentith anniversary of Amitha juice brand and
the market leader in Greece with 29 flavors
2006-Sales volume exeeds 500 million.
2010-Launched solar energy programme.
2011-all plants certified iso 9001 standard
20.
Coca cola company achieved Golden
Peacock Award in the field of CSR.
Coca-Cola India has supported
community programme with a focus on
Education, Health and Water conservation.
Coca-Cola India has always placed high
value on good citizen ship.
The Company also organized Health
Camps in urban slum and rural areas in
several parts of country, which benefited
over 40000 women and children.