Note: To watch the compelling effects & animations download and watch it in slideshow. What is Public Relations? What are the functions of PR? Difference between Marketing and Advertising and PR.

1. Public Relations

2. What is PR?

3. Arre, definition kya hai?
• The professional maintenance of a favorable public image by
a company or other organization or a famous person is
called…
Wait, there’s a better one!
• A strategic communication process that builds mutually
beneficial relationships between organizations and their
publics is called…

4. PR:

5. Managing
Image and
Reputation
Publicity
Opinion
Awareness
EducationSales
Relationships
Branding
PRime
Functions

6. The PRocess

7. Digital PR

8. Advertising vs. PR vs. Marketing

9. Advertising Public Relations
Paid Earned
Builds Exposure Builds Trust
Audience Is skeptical Media Gives 3rd Party Validation
Guaranteed Placement No Guarantee, Must Persuade Media
Complete Creative Control Media Controls The Final Version
Ads Are Mostly Visual PR Uses Language
“Buy This Product” “This Is IMPORTANT”

10. Skills Required in PR
 Communication Skills
 Writing Skills
 Creativity
 Computer Skills
 Time / Task Management
 An Eye for Detail

11. Example

13. #TDThanksYouVideo:
https://www.youtube.com/watch?v=bUkN7g_bEAI

15. Thank You