Materi yang dibawakan mengenai Leader's Guide to Storytelling yang diselenggarakan di laboratorium System Engineering, Modeling, and Simulation (SEMS) Lab, Universitas Indonesia.

1. Leader’s Guide to Storytelling
Mastering the Art and Discipline of Business Narrative
Slide and Presentation by: Arry Rahmawan
System Engineering, Modeling, and Simulation (SEMS) Lab

2. Agenda
• Introduction
• The Role of Story in Organization
• Eight Narrative Patterns
• Putting it All Together

3. Part 1:
INTRODUCTION

4. Different World of
Leadership and Storytelling
Introduction
Storytelling is necessary for trying to
communicate new idea to a
skeptical audience

5. Introduction
The Role of Storytelling:
A good example may make something easier
to understand and easier to remember

6. Introduction
Leadership is essentially a task of persuasion – of
winning people’s minds and hearts. The principal task of
leadership is to create a new consensus about
the goals to be pursued and how to achieve them.
The Nature of Leadership

7. Part 2:
The Role of Story in
Organization

8. Story of Malaria in Zambia

9. Telling the Right Story
Do stories really have a role to play in
the business world?
Yes!
but leaders need to employ a variety of
narrative patterns for different aims

10. Narratives that spark action
Stories that communicate who you are
Using narrative to enhance the brand
Sharing knowledge through compelling stories
Transmitting values through narrative
Taming the grapevine
Future stories and scenarios
Learning to perform the story
Telling the Right Story
8 narrative patterns for 8 different business purposes:

11. Telling the Story Right
Delivery:
7% meanings
from Words,
93% Non-Verbal
Four Key Elements of Storytelling
Performance
Style:
raconteur, stand-up
comedian, orator,
reflexive, romantic
Truth:
Proceed on the basis That
is Possible to Tell the
Truth, accept, certain,
fearless, and relentless.
Tell the Truth as You See It
Preparation:
Be rehearsed But
Spontaneous
Choose the Shape
of Your Story and
Stick to It

12. Part 3:
8 Narrative Patterns

13. Pattern #1:
Sparkling Action
(springboard stories)
Describe how a successful change
was implemented in the past, but
allows listeners to imagine how it
might work in their situation
TIPS: Avoid exessive detail that will
take audience’s mind off its own
challenge

14. Pattern #2
Communicating
who You Are
Provides audience-engaging drama and reveals
some strength or vulnerability from your past
TIPS: Provide meaningful details but also make
sure the audience has time and inclination to hear
your story

15. Pattern #3:
Transmitting Values
Feels familiar to the audience and will
prompt discussion about issues raised
by the value being promoted.
TIPS: Use believable (though perhaps
hypothetical) characters and situations,
and never forget that the story must be
consistent with your own actions.

16. Pattern #4:
Communicating who
the firm is - branding
Is usually told by the product or
service itself, or by customer word-of-
mouth or by a credible third party
TIPS: Be sure that the firm is actually
delivering on the brand promise

17. Pattern #5:
Fostering
Movingly recounts a situation that
listeners have also experienced and that
prompts them to share their own
stories about the topic
TIPS: Ensure that a set agenda
doesn’t squelch this swapping of
stories – and that you have an action
plan ready to tap the energy
unleashed by this narrative chain
reaction. Share similar values.

18. Pattern #6:
Taming the Grapevine
Highlights, often through the use of gentle humor,
some aspect of a rumor that reveals it to be untrue
or unreasonable
TIPS: Avoid the temptation to be mean-spirited –
and be sure that the rumor is indeed false!

19. Pattern #7:
Sharing Knowledge
Focuses on mistakes made and shows, in some
detail, how they were corrected, with an
explanation of why the solution worked
TIPS: Solicit alternative – and possibly
better solutions.

20. Pattern #8:
Leading people into
the Future
Evokes the future you want to
create without providing
excessive detail that will only turn
out to be wrong.
TIPS: Be sure of your storytelling
skills. (Otherwise, use a story in
which the past can serve as a
springboard to the future).

21. Eight Narrative Patterns

22. Eight Narrative Patterns (con’t)

23. Part 4:
Putting it All
Together

24. Using Narrative to Transform
Your Organization
Storytelling underlies key aspects
of continuous innovation because
interactive human-based
relationship between
organization’s leadership, the
people doing the work
(employee), and the people for
whom the work is being done are
the engines of productivity and
innovation.

25. “Through story, we learn to see each other and
ourselves, and come to love what we see as well as
acquire the power to change it. In this way we come
to terms with our past, our present, and our future.”