This presentation shows 100 super examples of guerrilla marketing. It also shows my quest for ordering these examples leading to my personal top 3. The results are used to create a deck of cards: the guerrilla card game! The whole presentation is super visual without much text/. Only at the end of the presentation I include a few bullets that summarize my findings. Have fun!
PS: next presentation is more a theory of (de-) Hypification.
7. DEFINITION
The concept of guerrilla marketing was invented as
an unconventional system of promotions that relies
on time, energy and imagination rather than a big
marketing budget. Typically, guerrilla marketing
campaigns are unexpected and unconventional;
potentially interactive; and consumers are targeted
in unexpected places. The objective of guerrilla
marketing is to create a unique, engaging and
thought-provoking concept to generate buzz, and
consequently turn viral
8.
9. DEFINITION
The concept of guerrilla marketing was invented as
an unconventional system of promotions that relies
on time, energy and imagination rather than a big
marketing budget. Typically, guerrilla marketing
campaigns are unexpected and unconventional;
potentially interactive; and consumers are targeted
in unexpected places. The objective of guerrilla
marketing is to create a unique, engaging and
thought-provoking concept to generate buzz, and
consequently turn viral
10.
11. KEYWORDS
1.Not a big budget
2.Unexpected
3.Unconventional
4.Interactive
5.Unexpected places
6.Buzz / turn viral
12.
13. KEYWORDS
1.Not a big budget cheap
2.Unexpected surprise
3.Unconventional different
4.Interactive active
5.Unexpected places places
6.Buzz / turn viral buzz