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Tailored design,

            comprehensive approach,

            unparalleled outcomes.




Breakaway Design House, LLC.
Western Illinois University | College of Education and Human
 Services. Department of Instructional Design & Technology.



          Final Project for IDT565 – Project Management.



                   Project Proposal Document




              Self-Paced Instructional Training Game.




                 Developed by:    Arturo Pelayo.




                        March 11th, 2007

                      Spring Semester 2007
Table of Contents




Executive Summary: ................................................................................................................................. 1

Company Background:........................................................................................................................... 1

Focus .................................................................................................................................................................. 2

Needs Assessment: .................................................................................................................................. 3

Qualifications:............................................................................................................................................... 4

Project Deliverables: ................................................................................................................................ 5

Overview of Development Process:.............................................................................................. 6

    Overview of Approach to be Taken: ..................................................................................... 6

    Detailed Statement of Work: ....................................................................................................... 7

Proposed Schedule (Time): ................................................................................................................ 8

Project Budget (Cost/Benefit):......................................................................................................... 9

Evaluation:....................................................................................................................................................... 9

Summary:.......................................................................................................................................................10
IDT 565                                                                 Arturo Pelayo, ID
Final Project Proposal                                      Breakaway Design House, LLC.




Executive Summary:



         Breakaway Design House, LLC bids a $216.00, comprehensive

         Instructional Game Design project geared for the Elementary

         Education Market to provide an educational product whose

         objective is to aid in the development of skills such as word

         spelling and computer typing. “The Octopus Spelling Game” is agile,

         dynamic and responsive to future educational needs by supporting

         cross-platform design. The Adobe Flash Interactive self-paced

         Instructional Game will be developed in a course of six weeks

         beginning on March 12th, 2007 and ending on April 27th, 2007.




Company Background:



         Breakaway Design House, LLC. is an Instructional Game Design

         company specializing in services and learning solutions for the

         education sector.



         For      over   a   decade,   Breakaway   Design   House        has     been

         spearheading the synergy of technology, education and design. Our

         holistic approach provides our clients best-of-breed solutions

         regardless of size.



         Breakaway Design House can be found at:       www.breakdahouse.org



                                          1
IDT 565                                                              Arturo Pelayo, ID
Final Project Proposal                                   Breakaway Design House, LLC.




Focus



         The focus is the design, development and deployment of an

         instructional game called “The Octopus Spelling Game”. The self-

         paced instructional game shall allow learners to develop the skill of

         typing on a computer, and learn how to spell words correctly. The

         above shall be achieved by the development of an Adobe Flash

         project that shall use a lightweight user interface designed for

         children on K1-K4 grades.



         The Adobe Flash project shall be designed for accessibility via web

         through a flash plug-in and as a downloadable Windows XP [SP2]

         and Mac OS X (10.4) Operating Systems.



         Breakaway Design House will develop a customizable instructional

         game that will enable content facilitators to either enable learners

         to practice their spelling and typing skills (by choosing a built-in

         array of words), or to specify their own words they want learners

         to practice according to standards set by their particular school

         regulations.



         The flexibility of the Instructional Delivery method shall also be

         supported with effective, engaging and interactive content. The

         instructional game will employ a cartoon user interface with a

         theme based on the underwater world. An octopus shall be the


                                       2
IDT 565                                                              Arturo Pelayo, ID
Final Project Proposal                                   Breakaway Design House, LLC.


         main character of the game and it will be through the Octopus’

         tentacles that words will be delivered on the screen.



         Learners will be evaluated on mastery by either correctly dragging

         words from each tentacle into a register in the correct spelling

         order or by typing the word manually. Immediate remediation shall

         be provided to the learner via messages displayed on the screen

         that shall act as cognitive cues. A minimum of five words will be

         set by default on the instructional game, while there will be a

         maximum of 15 words to input along with the corresponding hints

         and written descriptions.




Needs Assessment:



         Breakaway Design House, LLC. has researched the instructional

         game market and has found that there are very few instructional

         games that are effective in teaching children of young ages (K1-K3)

         how to type on a computer keyboard with the intent of teaching

         them new words while having fun. “The Octopus Spelling Game” has

         no comparison in the market as it can be customized by

         facilitators with their own words. It is an Adobe Flash based game

         that can be deployed on the web, on PC and MAC platforms.



         “The Octopus Spelling Game” has no competition and when

         released, will be the market leader in its sector. The only available

         software from competition has been described by education


                                       3
IDT 565                                                                  Arturo Pelayo, ID
Final Project Proposal                                       Breakaway Design House, LLC.


         administrator costumers “as a licensing headache”. “The Octopus
         Spelling Game” has no comparison in the market and it can readily
         become a success. Breakaway Design House, LLC. has developed

         innovative site licensing agreements that will only require a one-

         time per-school fee for the particular version purchased.



         Breakaway Design House, LLC. will harness the power of the

         internet as an instructional delivery mechanism to provide

         costumers worldwide of this product via its servers. Immediate

         downloads shall be initiated and electronic keys shall also be

         generated for customer purchases.




Qualifications:



         Breakaway       Design   House,   LLC.   will   dedicate    our     Principal

         Instructional Designer, Arturo Pelayo, as the full-time Project

         Manager for the instructional game.



              Arturo Pelayo, Principal Instructional Designer .
         •



              Arturo carries over a decade of experience in several web

              technology areas. From HTML to “Web 2.0” projects, Arturo has

              successfully secured over 25 million dollars on funding from the

              National Science Foundation for several educational projects.




                                           4
IDT 565                                                               Arturo Pelayo, ID
Final Project Proposal                                    Breakaway Design House, LLC.


Project Deliverables:



         Breakaway Design House, LLC. will develop “The Octopus Spelling

         Game”, under the leadership of Arturo Pelayo, Project Manager &

         Principal Instructional Designer.



         This instructional game shall include a total of five predefined

         words that will be delivered as standard with the product. The

         facilitator or instructor will be capable to set-up the game to have

         as many words as s/he finds fit for the learner to gain mastery.

         The learner will achieve mastery of spelling words on screen.



         The learner will gain mastery of computer keyboard typing. The

         learner shall gain such mastery within a one hour period for 10

         words provided. The learner shall be able to explore and have fun

         with the interface and hidden ‘Easter eggs’ such as crabs hiding in

         the sand, giggling of octopus moving around coral, creating bubbles

         on the background, etc.



         “The Octopus Spelling Game” shall provide an innovative interface

         that will be exciting and engaging for learners. The Instructional

         Game will require minimum investment on developers as it will be

         designed using the best visual literacy guidelines. The scalability of

         the game can be conceived and further modules and scenarios

         based on the same aquatic theme can provide a considerable

         lifecycle of the product and can aid to retain leadership in the



                                             5
IDT 565                                                                 Arturo Pelayo, ID
Final Project Proposal                                      Breakaway Design House, LLC.


         instructional game market.



         The nature of an elegant user interface shall provide a minimum

         need for high-end hardware and there are no expectations to have

         technical difficulties nor to devise a larger investment in customer

         support services or internet collocation infrastructure.




Overview of Development Process:




         Overview of Approach to be Taken:



         Breakaway Design House, LLC. will develop “The Octopus Spelling

         Game”, under the full-time leadership of Arturo Pelayo, Project

         Manager & Principal Instructional Designer.



         The Project Manager will be devoted to this project 10% of his

         working schedule. All modules and instructional deliverables will be

         integrated through media that will be developed at the discretion of

         the Principal Instructional Designer from Breakaway Design House,

         LLC. A timeline will be then established by the Principal Instructional

         Designer.



         Breakaway Design House, LLC. will abide by the most compelling

         visual literacy guidelines and market trends. Such guidelines will


                                         6
IDT 565                                                                   Arturo Pelayo, ID
Final Project Proposal                                        Breakaway Design House, LLC.


         impact he elaboration of the Instructional Project Storyboards, the

         Symbols, Characters and overall look and feel of the graphic and

         audio user interfaces. Additional talent such as voice-over

         recordings will be handled at the discretion of the Product

         Manager.




         Detailed Statement of Work:




         March 2007



                   11th   Project Proposal is submitted.

                   16th   Storyboards are completed.

                   30th   Early prototype with functional input and concatenation

                          & string comparison capabilities is complete.




         April 2007



                   6th    Second prototype with ‘default’ words is complete.

                   9th    Final graphic design work begins.

                   16th   Release Candidate 1 (RC1) is complete.

                   20th   RC1 undergoes formative evaluation.

                   23rd   RC2 is posted after summative evaluation.

                   27th   Final instructional game is complete & it is submitted



                                            7
IDT 565                                                              Arturo Pelayo, ID
Final Project Proposal                                   Breakaway Design House, LLC.




         Voice-over talent and key graphic design components may be

         sought to external parties as designated Media Specialists at the

         discretion of Breakaway Design House, LLC. Final production of the

         content will be achieved by April 27th, 2007.



         Formative evaluation shall be initiated on April 20th to selected

         parties. On Friday, April 27th, Arturo Pelayo, Project Manager, will

         finalize all instructional deliverables and provide hand over of the

         work provided by Breakaway Design House, LLC. All materials are

         including all electronic files shall remain sole property of Arturo

         Pelayo, Instructional Designer.



         Website publication and commercialization shall commence on the

         month of May of 2007. The marketing effort shall be headed by

         Arturo Pelayo.




Proposed Schedule (Time):



         Breakaway Design House, LLC will fully commit the proposed staff

         as soon as notification of Bid success is given. Calendar Year 2007

         due dates for the assumptions and agreements are sound and

         reasonable. Breakaway Design House, LLC will develop a Work

         Breakdown Schedule (WBS) on March 12th, 2007.




                                           8
IDT 565                                                                        Arturo Pelayo, ID
Final Project Proposal                                             Breakaway Design House, LLC.




Project Budget (Cost/Benefit):



Breakaway Design House, LLC bids the full amount of $216.00 for the

project while holding all proceedings, Intellectual Property and Copyright.



A general breakdown follows:



          Resource               #        ($)       Hours          Weeks           Total
                                          -                          6
     Project Manager             1                   10
                                          -                          6
 Instructional Designer          1                   40
                                          -                          6
     Media Specialist,           2                   30
                                          -                          6
   Research Specialist           1                   15
                                          -                          1
    Voice-Over Talent            1                   5
                                  1                   -                              216
    Materials/Supplies                   216

              Total                                 100              6           $216.00




Evaluation:



         Formative and Summative evaluations will be completed within the

         fourth week of development. The Project Manager will monitor the

         outcome         of   these   evaluations   and     will   provide      immediate

         remediation.




                                                9
IDT 565                                                              Arturo Pelayo, ID
Final Project Proposal                                   Breakaway Design House, LLC.




Summary:



         Breakaway Design House, LLC. is an Instructional Game Design

         company specializing in services and learning solutions for the

         education sector. Through this Project Proposal, Breakaway Design

         House, LLC. bids a comprehensive Instructional Game Design project

         geared for the Elementary Education Market to provide an

         educational product whose objective is to aid in the development

         of skills such as word spelling and computer typing.



         The proposed investment will provide a unique tool for quantifying

         learner performance in spell checking abilities and typing skills.

         The software shall be provided electronically via a designated

         website of Breakaway Design House, LLC. It shall be compatible

         with Mac and PC platforms and will support embedded web delivery

         as well as full-package download.



         “The Octopus Spelling Game” supports Breakaway Design House’s

         commitment to spearhead the synergy of technology, education
         and design. A state-of-the-art system that is agile, dynamic and
         responsive to future educational needs is the foundation of this

         strategic bid.




                                       10
IDT 565                                                            Arturo Pelayo, ID
Final Project Proposal                                 Breakaway Design House, LLC.


         The Adobe Flash interactive self-paced instructional game will be

         developed in a course of six weeks beginning on March 12th, 2007

         and ending on April 27th, 2007.




                                       11

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Sample Project Proposal Design Document

  • 1. Tailored design, comprehensive approach, unparalleled outcomes. Breakaway Design House, LLC.
  • 2. Western Illinois University | College of Education and Human Services. Department of Instructional Design & Technology. Final Project for IDT565 – Project Management. Project Proposal Document Self-Paced Instructional Training Game. Developed by: Arturo Pelayo. March 11th, 2007 Spring Semester 2007
  • 3. Table of Contents Executive Summary: ................................................................................................................................. 1 Company Background:........................................................................................................................... 1 Focus .................................................................................................................................................................. 2 Needs Assessment: .................................................................................................................................. 3 Qualifications:............................................................................................................................................... 4 Project Deliverables: ................................................................................................................................ 5 Overview of Development Process:.............................................................................................. 6 Overview of Approach to be Taken: ..................................................................................... 6 Detailed Statement of Work: ....................................................................................................... 7 Proposed Schedule (Time): ................................................................................................................ 8 Project Budget (Cost/Benefit):......................................................................................................... 9 Evaluation:....................................................................................................................................................... 9 Summary:.......................................................................................................................................................10
  • 4. IDT 565 Arturo Pelayo, ID Final Project Proposal Breakaway Design House, LLC. Executive Summary: Breakaway Design House, LLC bids a $216.00, comprehensive Instructional Game Design project geared for the Elementary Education Market to provide an educational product whose objective is to aid in the development of skills such as word spelling and computer typing. “The Octopus Spelling Game” is agile, dynamic and responsive to future educational needs by supporting cross-platform design. The Adobe Flash Interactive self-paced Instructional Game will be developed in a course of six weeks beginning on March 12th, 2007 and ending on April 27th, 2007. Company Background: Breakaway Design House, LLC. is an Instructional Game Design company specializing in services and learning solutions for the education sector. For over a decade, Breakaway Design House has been spearheading the synergy of technology, education and design. Our holistic approach provides our clients best-of-breed solutions regardless of size. Breakaway Design House can be found at: www.breakdahouse.org 1
  • 5. IDT 565 Arturo Pelayo, ID Final Project Proposal Breakaway Design House, LLC. Focus The focus is the design, development and deployment of an instructional game called “The Octopus Spelling Game”. The self- paced instructional game shall allow learners to develop the skill of typing on a computer, and learn how to spell words correctly. The above shall be achieved by the development of an Adobe Flash project that shall use a lightweight user interface designed for children on K1-K4 grades. The Adobe Flash project shall be designed for accessibility via web through a flash plug-in and as a downloadable Windows XP [SP2] and Mac OS X (10.4) Operating Systems. Breakaway Design House will develop a customizable instructional game that will enable content facilitators to either enable learners to practice their spelling and typing skills (by choosing a built-in array of words), or to specify their own words they want learners to practice according to standards set by their particular school regulations. The flexibility of the Instructional Delivery method shall also be supported with effective, engaging and interactive content. The instructional game will employ a cartoon user interface with a theme based on the underwater world. An octopus shall be the 2
  • 6. IDT 565 Arturo Pelayo, ID Final Project Proposal Breakaway Design House, LLC. main character of the game and it will be through the Octopus’ tentacles that words will be delivered on the screen. Learners will be evaluated on mastery by either correctly dragging words from each tentacle into a register in the correct spelling order or by typing the word manually. Immediate remediation shall be provided to the learner via messages displayed on the screen that shall act as cognitive cues. A minimum of five words will be set by default on the instructional game, while there will be a maximum of 15 words to input along with the corresponding hints and written descriptions. Needs Assessment: Breakaway Design House, LLC. has researched the instructional game market and has found that there are very few instructional games that are effective in teaching children of young ages (K1-K3) how to type on a computer keyboard with the intent of teaching them new words while having fun. “The Octopus Spelling Game” has no comparison in the market as it can be customized by facilitators with their own words. It is an Adobe Flash based game that can be deployed on the web, on PC and MAC platforms. “The Octopus Spelling Game” has no competition and when released, will be the market leader in its sector. The only available software from competition has been described by education 3
  • 7. IDT 565 Arturo Pelayo, ID Final Project Proposal Breakaway Design House, LLC. administrator costumers “as a licensing headache”. “The Octopus Spelling Game” has no comparison in the market and it can readily become a success. Breakaway Design House, LLC. has developed innovative site licensing agreements that will only require a one- time per-school fee for the particular version purchased. Breakaway Design House, LLC. will harness the power of the internet as an instructional delivery mechanism to provide costumers worldwide of this product via its servers. Immediate downloads shall be initiated and electronic keys shall also be generated for customer purchases. Qualifications: Breakaway Design House, LLC. will dedicate our Principal Instructional Designer, Arturo Pelayo, as the full-time Project Manager for the instructional game. Arturo Pelayo, Principal Instructional Designer . • Arturo carries over a decade of experience in several web technology areas. From HTML to “Web 2.0” projects, Arturo has successfully secured over 25 million dollars on funding from the National Science Foundation for several educational projects. 4
  • 8. IDT 565 Arturo Pelayo, ID Final Project Proposal Breakaway Design House, LLC. Project Deliverables: Breakaway Design House, LLC. will develop “The Octopus Spelling Game”, under the leadership of Arturo Pelayo, Project Manager & Principal Instructional Designer. This instructional game shall include a total of five predefined words that will be delivered as standard with the product. The facilitator or instructor will be capable to set-up the game to have as many words as s/he finds fit for the learner to gain mastery. The learner will achieve mastery of spelling words on screen. The learner will gain mastery of computer keyboard typing. The learner shall gain such mastery within a one hour period for 10 words provided. The learner shall be able to explore and have fun with the interface and hidden ‘Easter eggs’ such as crabs hiding in the sand, giggling of octopus moving around coral, creating bubbles on the background, etc. “The Octopus Spelling Game” shall provide an innovative interface that will be exciting and engaging for learners. The Instructional Game will require minimum investment on developers as it will be designed using the best visual literacy guidelines. The scalability of the game can be conceived and further modules and scenarios based on the same aquatic theme can provide a considerable lifecycle of the product and can aid to retain leadership in the 5
  • 9. IDT 565 Arturo Pelayo, ID Final Project Proposal Breakaway Design House, LLC. instructional game market. The nature of an elegant user interface shall provide a minimum need for high-end hardware and there are no expectations to have technical difficulties nor to devise a larger investment in customer support services or internet collocation infrastructure. Overview of Development Process: Overview of Approach to be Taken: Breakaway Design House, LLC. will develop “The Octopus Spelling Game”, under the full-time leadership of Arturo Pelayo, Project Manager & Principal Instructional Designer. The Project Manager will be devoted to this project 10% of his working schedule. All modules and instructional deliverables will be integrated through media that will be developed at the discretion of the Principal Instructional Designer from Breakaway Design House, LLC. A timeline will be then established by the Principal Instructional Designer. Breakaway Design House, LLC. will abide by the most compelling visual literacy guidelines and market trends. Such guidelines will 6
  • 10. IDT 565 Arturo Pelayo, ID Final Project Proposal Breakaway Design House, LLC. impact he elaboration of the Instructional Project Storyboards, the Symbols, Characters and overall look and feel of the graphic and audio user interfaces. Additional talent such as voice-over recordings will be handled at the discretion of the Product Manager. Detailed Statement of Work: March 2007 11th Project Proposal is submitted. 16th Storyboards are completed. 30th Early prototype with functional input and concatenation & string comparison capabilities is complete. April 2007 6th Second prototype with ‘default’ words is complete. 9th Final graphic design work begins. 16th Release Candidate 1 (RC1) is complete. 20th RC1 undergoes formative evaluation. 23rd RC2 is posted after summative evaluation. 27th Final instructional game is complete & it is submitted 7
  • 11. IDT 565 Arturo Pelayo, ID Final Project Proposal Breakaway Design House, LLC. Voice-over talent and key graphic design components may be sought to external parties as designated Media Specialists at the discretion of Breakaway Design House, LLC. Final production of the content will be achieved by April 27th, 2007. Formative evaluation shall be initiated on April 20th to selected parties. On Friday, April 27th, Arturo Pelayo, Project Manager, will finalize all instructional deliverables and provide hand over of the work provided by Breakaway Design House, LLC. All materials are including all electronic files shall remain sole property of Arturo Pelayo, Instructional Designer. Website publication and commercialization shall commence on the month of May of 2007. The marketing effort shall be headed by Arturo Pelayo. Proposed Schedule (Time): Breakaway Design House, LLC will fully commit the proposed staff as soon as notification of Bid success is given. Calendar Year 2007 due dates for the assumptions and agreements are sound and reasonable. Breakaway Design House, LLC will develop a Work Breakdown Schedule (WBS) on March 12th, 2007. 8
  • 12. IDT 565 Arturo Pelayo, ID Final Project Proposal Breakaway Design House, LLC. Project Budget (Cost/Benefit): Breakaway Design House, LLC bids the full amount of $216.00 for the project while holding all proceedings, Intellectual Property and Copyright. A general breakdown follows: Resource # ($) Hours Weeks Total - 6 Project Manager 1 10 - 6 Instructional Designer 1 40 - 6 Media Specialist, 2 30 - 6 Research Specialist 1 15 - 1 Voice-Over Talent 1 5 1 - 216 Materials/Supplies 216 Total 100 6 $216.00 Evaluation: Formative and Summative evaluations will be completed within the fourth week of development. The Project Manager will monitor the outcome of these evaluations and will provide immediate remediation. 9
  • 13. IDT 565 Arturo Pelayo, ID Final Project Proposal Breakaway Design House, LLC. Summary: Breakaway Design House, LLC. is an Instructional Game Design company specializing in services and learning solutions for the education sector. Through this Project Proposal, Breakaway Design House, LLC. bids a comprehensive Instructional Game Design project geared for the Elementary Education Market to provide an educational product whose objective is to aid in the development of skills such as word spelling and computer typing. The proposed investment will provide a unique tool for quantifying learner performance in spell checking abilities and typing skills. The software shall be provided electronically via a designated website of Breakaway Design House, LLC. It shall be compatible with Mac and PC platforms and will support embedded web delivery as well as full-package download. “The Octopus Spelling Game” supports Breakaway Design House’s commitment to spearhead the synergy of technology, education and design. A state-of-the-art system that is agile, dynamic and responsive to future educational needs is the foundation of this strategic bid. 10
  • 14. IDT 565 Arturo Pelayo, ID Final Project Proposal Breakaway Design House, LLC. The Adobe Flash interactive self-paced instructional game will be developed in a course of six weeks beginning on March 12th, 2007 and ending on April 27th, 2007. 11