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Sun Tzu’s The Art of War<br />,[object Object]
Business is considered analogous to war. Many a parallel can be drawn between the two.
WarBusinessBaseCompanyTerritoryLandSoldiersEmployeesResourcesCapitalFlagLogoOfficersManagersGlobal ConquestRevenue and ProfitBloodshed and DeathExhaustion and LayoffsGeneralsExecutive OfficersCommander-in-ChiefCEOConsolidate and ConquerGrow Domestically and then Internationally

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The Art of War Summary

  • 1.
  • 2. Business is considered analogous to war. Many a parallel can be drawn between the two.
  • 3. WarBusinessBaseCompanyTerritoryLandSoldiersEmployeesResourcesCapitalFlagLogoOfficersManagersGlobal ConquestRevenue and ProfitBloodshed and DeathExhaustion and LayoffsGeneralsExecutive OfficersCommander-in-ChiefCEOConsolidate and ConquerGrow Domestically and then Internationally
  • 5. One has to be as careful as possible in making decisions in business, as in war. Each decision holds its weight in gold, and has consequences for both the firm and the competitor. Similar to a war in which a country tries to grow within and then consolidate power and conquer others, a business tries to attack those countries that have valuable resources which it can exploit to its advantage. The similarities between war and business are very clear.
  • 6. The Art of War is an ancient treatise supposed to be authored by a high ranking official of Chinese origin, Sun Tzu. The book is one of the oldest and most successful military strategy books in the world. It has gathered appreciation from most leaders and rulers of history.
  • 7. Much of the book explains the art of winning a war without fighting a battle. This can be linked to modern day office politics, business competition and corporate strategy.
  • 10. The Art of War talks about the role of a king or a general in conducting diplomacy and inventing strategy to take down one’s opponents, not necessarily always on the battlefield. For this it prescribes five philosophies, namely
  • 15.
  • 16. The use of Sun Tzu’s The Art of War in management can be elaborated by focusing on the 8 questions that he asks in Chapter 1 namely Laying Plans,
  • 17.
  • 18. The manager who has prepared the most, is most aware of his team, is most aware of his competitors strengths and weaknesses, chooses his allies and enemies wisely has the more ability. His interaction with his team is paramount to success for the organization.
  • 19. With whom lie the advantages derived from Heaven and Earth? Or Environment
  • 20. The environment is divided into external conditions and internal conditions. External conditions consist of raw materials, power and transportation. The internal conditions consist of the plant, equipment, cash flow, technology and licenses. These are objective in nature. For the subjective part, external conditions include customer and supplier, strategic partners, shareholders, government regulators and the society. The internal condition is the organizational culture, which is learnt through organizational socialization. Once established they are hard to change and the stronger they are the better the performance of the individual and the company.
  • 21. On which side is discipline most rigorously enforced? Or Rule & Order
  • 22. Regulations and rules bind the group and the leader from going wayward away from their mission. Rules are supposed to be fair, enforceable, comprehensible, time-bound and measurable.
  • 23. Which army is stronger? Or Morale
  • 24. Morale is the spirit of positive belief, hope and optimism, which encourages team-work and enthusiasm amongst employees. The morale is gained, by educating the employees of the company’s vision and mission, by engaging them with belief, by assuring them a long-term gain through it and by a robust rewarding or punishing system.
  • 25. On which side are the officers and the army more highly trained? Or Training
  • 26. Skills are essential for defeating your competitor or opponent. This is done by effective training, imbibing organizational culture. This gives us the competitive advantage.
  • 27. In which army is there the greater constancy both in reward and punishment? Or Encouragement
  • 28. Reward and punishment are essential drivers for performance. It encourages activity and innovation. It is natural to want more for human being it a material addition or non-material like prestige. Some methods used in management these days are performance bonus, balance scorecard, stock options and the 360 degree test.http://wenku.baidu.com/view/ba567fea19e8b8f67c1cb9d7.html<br />